Have you seen other food and consumer goods companies - even large well known brands, get into a crisis and wonder "how would our team fare if something like that happened?"
The average cost of a reputation crisis in 2000 was $10m and 25% of companies don't survive. By 2018, the cost had doubled! Why .....? Social media!
Social media means incidents - negative comments, consumer complaints, allegations of wrong-doing, product problems etc; escalate much faster and further than ever before.
The fact is that every company will have incidents but they don't have to escalate into a reputation crisis - if you're prepared.
Prepared means a plan that is actually useful in a crisis, people that can implement it and practice to identify and fix gaps and build confidence.
I have been involved in crisis management for nearly 30 years and worked with some of the worlds largest food and consumer goods companies like The Coca-Cola Company, Kellogg's, Sanitarium, George Weston Foods, Kmart and Bunnings through to small businesses helping them protect their brands, enhance their relationships with key stakeholders and strengthen their business. I have seen too many companies get into a crisis that they didn't need to have by making the same common mistakes and I want to make sure that doesn't happen to you.
Schedule a FREE discussion now. If you have a major incident, or are about to conduct a product recall, book in a FREE strategy call to make sure you're on the right track BEFORE it escalates into a crisis!