Jorge Olson

Your FMCG & Beverage Industry Mentor

Your FMCG and Beverage Industry Mentor and Consultant
Get answers to your most pressing development, production, sales and distribution questions right now. One call will save you a week of searching and researching. Start by booking a one hour mentoring call with me.

You’re probably here because you read one of my books, saw me on a video or listened to one of my podcasts and you want help with your FMCG or beverage business. Welcome, this site is here to make it easier for you to book time with me and solve your problems, ask questions, and see if you want to work with me long term.   How do you start? Start by booking a mentoring call with me. This is the very best way to get started with your project. After the call, after working together, we can determine if it’s a good fit, and how to proceed with the engagement.

What can you book right now? Mentoring: This starts with one fifty-five-minute call. No long term commitments. Just book a call with me and get your answers, get help, feedback or a strategic look. If you like it and want more, we can do a longer-term package. Mentoring is for industry specific projects or problems that require an industry expert to help you.   After our mentoring call. We can proceed with the other services you have available, including: Business coaching, consulting, training, speaking and project management.

Background: You already heard my stories, but here is a business summary in a kind of chronological order. It doesn’t include all my ventures, but at least half.
  1. VP of marketing at 27. CEO at 28 of a software company.
  2. DSD distribution company and FMCG manufacturing. Developed more than 1,000 consumer goods, trained distributors all over the country in new merchandising methods.
  3. Author of Build Your Beverage Empire, Wholesale MBA, and others.
  4. Helped take Distribution and beverage companies public
  5. The first of my projects to reach $100 million in sales - a distribution company
  6. Helped Miller Beer, 5-hour energy, Monster Energy, Rockstar Energy, Hershey’s and others, export and sell in Mexico
  7. Mentored more than 100 entrepreneurs one on one
  8. Started mentoring in mastermind and group settings
  9. Now I serve as CMO of an FMCG company. I still mentor entrepreneurs and executives.
As you can see, I started my career as an executive, then I went into wholesale distribution and product development. I owned my own FMCG company where I developed, produced, imported, created retail programs, trained distributors, sold to supermarkets, pharmacies, and convenience stores all over the country. Then I did the same in Mexico. For a long time, I did beverage industry and FMCG consulting. Then I went back to my business. Now I still do some beverage and consumer goods mentoring and consulting.

Entrepreneurs and executives call me for collaboration with: ·      
  • Product development and Production ·      
  • Sales and Distribution ·      
  • Retailing ·      
  • Business Planning ·      
  • Funding Strategy ·      
  • Retail Merchandising ·      
  • Consumer Marketing and Sales ·      
  • Business Modeling ·      
  • FMCG Projects ·      
  • Beverage Industry Projects


Book a Mentoring Call with Jorge Olson to save 2 years off your learning curve. Yes, just one call can do this.  From Beverage Development to FMCG Sales and Distribution, get answers to your questions on:
  • Pricing models 
  • Production
  • Sales Strategies
  • Channel Marketing
  • Funding and M&A
  • Exporting to Mexico
  • Consumer marketing
  • Merchandising
  • Wholesale Distribution
...or any project or problem that you have right now. Jorge mentors beverage industry and FMCG entrepreneurs, executives, investors, and analysts.

After or before you pay for your call, you’ll have access to my calendar. There you can book the day and time for your call. You will also get the phone number you can use for our conference.  Make sure you have your questions and notebook available for the call.
If you’re blown out of the water on the first call, you’ll probably want more calls, more information, more participation. This is where we start having fun. For this you can join one of my mentoring packages. I’ll tell you all about them after our first call. I only take on clients after this first discovery call.
You first need to get on the discovery call. This is for everyone, with no exceptions. Well, institutional investors usually don’t join a package but pay an hour at a time. But this is probably not you. You can first evaluate my style of mentoring and decide if we’re a good fit. After this I’ll send you the mentoring packages.
Yes, if you need to reschedule simply look for your confirmation email and use it to reschedule your next call. There will be a link in the email that allows you to do so.
Your discovery call is meant for one person. We won’t set up a conference call. However, if you have another person with you in the office it’s quite alright. I do find that for the first call it’s better to have the CEO, project manager or owner on the line.

Jorge Olson

Your FMCG & Beverage Industry Mentor

About Me

Your FMCG and Beverage Industry Mentor and Consultant
Get answers to your most pressing development, production, sales and distribution questions right now. One call will save you a week of searching and researching. Start by booking a one hour mentoring call with me.

You’re probably here because you read one of my books, saw me on a video or listened to one of my podcasts and you want help with your FMCG or beverage business. Welcome, this site is here to make it easier for you to book time with me and solve your problems, ask questions, and see if you want to work with me long term.   How do you start? Start by booking a mentoring call with me. This is the very best way to get started with your project. After the call, after working together, we can determine if it’s a good fit, and how to proceed with the engagement.

What can you book right now? Mentoring: This starts with one fifty-five-minute call. No long term commitments. Just book a call with me and get your answers, get help, feedback or a strategic look. If you like it and want more, we can do a longer-term package. Mentoring is for industry specific projects or problems that require an industry expert to help you.   After our mentoring call. We can proceed with the other services you have available, including: Business coaching, consulting, training, speaking and project management.

Background: You already heard my stories, but here is a business summary in a kind of chronological order. It doesn’t include all my ventures, but at least half.
  1. VP of marketing at 27. CEO at 28 of a software company.
  2. DSD distribution company and FMCG manufacturing. Developed more than 1,000 consumer goods, trained distributors all over the country in new merchandising methods.
  3. Author of Build Your Beverage Empire, Wholesale MBA, and others.
  4. Helped take Distribution and beverage companies public
  5. The first of my projects to reach $100 million in sales - a distribution company
  6. Helped Miller Beer, 5-hour energy, Monster Energy, Rockstar Energy, Hershey’s and others, export and sell in Mexico
  7. Mentored more than 100 entrepreneurs one on one
  8. Started mentoring in mastermind and group settings
  9. Now I serve as CMO of an FMCG company. I still mentor entrepreneurs and executives.
As you can see, I started my career as an executive, then I went into wholesale distribution and product development. I owned my own FMCG company where I developed, produced, imported, created retail programs, trained distributors, sold to supermarkets, pharmacies, and convenience stores all over the country. Then I did the same in Mexico. For a long time, I did beverage industry and FMCG consulting. Then I went back to my business. Now I still do some beverage and consumer goods mentoring and consulting.

Entrepreneurs and executives call me for collaboration with: ·      
  • Product development and Production ·      
  • Sales and Distribution ·      
  • Retailing ·      
  • Business Planning ·      
  • Funding Strategy ·      
  • Retail Merchandising ·      
  • Consumer Marketing and Sales ·      
  • Business Modeling ·      
  • FMCG Projects ·      
  • Beverage Industry Projects


Book a Mentoring Call with Jorge Olson to save 2 years off your learning curve. Yes, just one call can do this.  From Beverage Development to FMCG Sales and Distribution, get answers to your questions on:
  • Pricing models 
  • Production
  • Sales Strategies
  • Channel Marketing
  • Funding and M&A
  • Exporting to Mexico
  • Consumer marketing
  • Merchandising
  • Wholesale Distribution
...or any project or problem that you have right now. Jorge mentors beverage industry and FMCG entrepreneurs, executives, investors, and analysts.

Service Offering

FAQ

After or before you pay for your call, you’ll have access to my calendar. There you can book the day and time for your call. You will also get the phone number you can use for our conference.  Make sure you have your questions and notebook available for the call.
If you’re blown out of the water on the first call, you’ll probably want more calls, more information, more participation. This is where we start having fun. For this you can join one of my mentoring packages. I’ll tell you all about them after our first call. I only take on clients after this first discovery call.
You first need to get on the discovery call. This is for everyone, with no exceptions. Well, institutional investors usually don’t join a package but pay an hour at a time. But this is probably not you. You can first evaluate my style of mentoring and decide if we’re a good fit. After this I’ll send you the mentoring packages.
Yes, if you need to reschedule simply look for your confirmation email and use it to reschedule your next call. There will be a link in the email that allows you to do so.
Your discovery call is meant for one person. We won’t set up a conference call. However, if you have another person with you in the office it’s quite alright. I do find that for the first call it’s better to have the CEO, project manager or owner on the line.