B2B Sales Marketing contractor and SME Digital Services Provider
Sales Marketing Contractor
B2B Dual Role Sales Marketing Advantage
My clients hire me on a semi-permanent longer term basis to help build their B2B revenues as I provide both B2B sales and direct response marketing skills.
So while there may be a cost advantage in hiring a single part time contractor with dual skill sets and no on-costs, rather than employing two people to provide the same services, and …
Apart from the productivity gained through the flexibility to delegate priorities from sales to marketing and back to sales as required, so productive downtime is minimal.
The real B2B advantage in a skilled person performing both sales and marketing functions, is they gain a better and deeper understanding of your customer client’s mindset, fears, pain points, reluctance, envisaged benefits gained as well as tactics used by your competition.
It produces more effective sales marketing strategies through a constant tuning of the ‘message’ by directly communicating with potential purchasers and account managing newly acquired client customers.
The more 'tuned' the communications, whether written or spoken, towards triggering a buyers motivation buttons, the better the results, for less cost, in a faster time frame.
While B2B sales and marketing may require difference disciplines they are interwoven towards producing a common outcome. If both can learn and feed of each, they become more effective, and implementing effective sales and marketing processes should be the goal of every business.
Some of my tasks include:
Working long term with clients within their business as part of their team, where I can assist and may be responsible for:
- B2B business development and sales revenue, actively prospecting and contacting potential new clients through cold calls, warm calls, sales meetings and lead generation processes or support existing sales people.
-I may create B2B Marketing Campaigns or provide Marketing Coordination services and manage existing marketing processes or external agencies, or development implement and manage the marketing requirements to support sales.
-It may include specific requirements such as Copy Writing, creating or Web Sales or Landing Pages, creating Video Sales Letters, Email sequences, CRM Setup and Sales Funnels automation, Social Media Management and Posting, Content Marketing. Customer Care, etc.
Current Clients show diversity of tasks
PubTIC - National Sales Manager for B2B Ad sales and project manager for sales transformation from out-bound B2B telesales to incorporate Inbound Lead generation and client base education and nurture processes via a LinkedIn and email marketing strategy. All performed autonomous and external of office.
Dealer Sales Tools - USA Auto dealers marketing tools and processes that increase buyer conversions and improve profitability and CPO Think-A-Lease sales network development of USA CPO Auto dealers via LinkedIn sales strategy and processes. All performed autonomous and external of office.
Business Reachout - Lead Generation and Business Development services for Accountants within the B2B SME sector via Content Marketing and LinkedIn strategy. All performed autonomous and external of office.
LanPat - B2B Business Development of SME potential client base with education and nurture process for General Insurance services. All performed autonomous and external of office.
Want to discuss the possibilities. Book a 15 minute phone call to discover if there's anything that warrants a further discussion at a latter date.
Phone: (AEST +10 hrs ): 61 452 333 666