Comprehensive Marketing Audit

Our audit will include all of your current digital media marketing strategies.

We’ll conduct an analysis of your:

Goals - I spend time with each client to understand where their business is, where they want to be, and what marketing they’ve done to date to try to get there.

Results - I dive into my client’s existing marketing productivity and deliverability, including open and click-through rates to get a sense of reader engagement. Compare the results to industry benchmarks and our best-in-class customers.

Copy - I review past campaigns to ensure the copy is engaging and leverage email marketing best practices that are known to drive responses. I also look to see if the content delivered matches the subscriber’s expectations and is consistent with the client’s marketing strategy and goals. I ensure that my client’s campaigns are free of words that trigger junk mail filters.

Offers - I discover the motivation behind previous offers. Was the client giving its customers compelling reasons to act, engage and respond to communications?

Cadence - Is my client sending & posting too frequently? Or infrequently? More than once a week for emails is too frequent, while once a month is too infrequent. Is there a schedule/calendar in place to build momentum and create the kind of connection that drives engagement.

Lists - How big is your list, fans, & followers? Does it include a high percentage of actual customers and genuine leads? How are they engaging? Percentage that have responded in the past year. Discover need for segmentation & targeting.

Virtual Identity - Do your campaigns look professional? Is it consistent with the tone, style and color palette of our client’s brand? Does it match the client’s website to create a visual tie to the email and social campaigns customers are seeing.