Neil Sutton

Architect | Marketing Consultant | Copywriter

For 21 years, I've been a licensed healthcare architect - researching and specifying more building products than I can count. Visiting thousands of manufacturer websites. Attending hundreds of lunch-and-learns... Tradeshows... All the usual places.

Now I want to help you figure out how you and your sales team can do an even better job of connecting with architects. Starting right now!

Want to chat to see if we're a good fit? Book a free, no obligation 15-minute call.

Got a new product or marketing piece you want to run by an experienced architect and get invaluable insights? Rent my brain for a one-hour or two-hour consulting session. You'll come away from the call with pages of notes to hone your marketing and sales approach. 


Since I'm a practicing architect, my consulting availability is limited to work around that schedule. 

Check my calendar and if you can't find a time that works for you, send me an email and we'll see if there's a custom time we can arrange for you.

“Neil is like a customer in our pocket… consistently bringing fresh thoughts and ideas to the table.”

Our products are incredibly niche, highly configurable, and surrounded by complicated codes. We had reservations about hiring just any copywriter without industry knowledge and real-life experience.

Neil does an excellent job collaborating with our internal experts. Pulling from their tribal knowledge and years of experience to create valuable content that covers a wide range of topics. Writing from his own professional expertise, Neil delivers relevant, meaningful content to our customers. Before Neil, there was no way to curate this valuable content and share it with our customers. 

Neil is like a customer in our pocket. He understands our customers; what motivates them, where they want to find information, and how they prefer to receive information. He's able to share that perspective with us as we create web, print, and video content.

Three great benefits of working with Neil are:

 Working with Neil is a seamless process that requires minimal time on our part. Neil understands our goals and what we are trying to accomplish as a business. He’s off and running as soon as we say go and delivers on target every time.When we’re kicking around ideas, we have the option to “run it by Neil” before we pursue. Neil is a great partner and adds so much value to our team. He is a subject-matter expert who goes above and beyond; consistently bringing fresh thoughts and ideas to the table. He makes our job a lot easier.

Ashley Harmon

Associate Brand Manager, STANLEY Access Technologies

“Neil is so much more than a writer. As an architect he’s a specialist in the field and takes clients through a process far beyond writing copy.”

My agency works with writers and editors regularly. So, the only obstacle is if my client opposes it from a resource standpoint. I find it’s especially useful for a professional copywriter to review existing presentation materials. To suggest and create revisions consistent in voice and tailored to the target audience.

Our client realized that to capture their target audience, they had to move away from a “just the facts” approach. To language that clearly presented the needs and solutions their products offer.

The discovery process was particularly unexpected and enlightening. I personally appreciated the way Neil guided the process so the client had the “aha” moment naturally. It completely changed how the client will approach their existing and future customers. By solidifying their unique identity in the marketplace.

The top three benefits of working with Neil are:

1.
    Exceptional and timely delivery of services.
2.
    Superior product including the preliminary exercises.
3.
    Valuable brand insights without breaking the bank.

I will absolutely recommend Neil’s services to others. He takes the time to understand the client’s business and makes no assumptions. You really do have the opportunity to see your business through a non-partisan third party’s eyes.

Neil is so much more than a writer. As an architect, he’s a specialist in the field and takes clients through a process far beyond writing copy. He does this to frame his written work appropriately. But the client ends up understanding how their business is currently perceived (the good, the bad, and the 'let’s improve'). 

So, the value extends far beyond the written deliverables.

Christi Cardenas

Owner, The Plains Agency (representative for Archovations, Inc.)

“…An ability to immerse himself into an unclear subject matter and wordsmith until the final project is clear and concise.”

Neil’s insightful understanding of the building industry from an architect’s perspective was incredibly beneficial to our marketing goals. Helping uncover references and resources that significantly impacted our final literature’s results.

Timelines can be a tricky thing. Neil’s ability to work with our ever-fluxing schedule was a huge benefit to keep us moving forward.

Three benefits of working with Neil are:

1.
    His understanding of architecture and applying it to our niche as an architectural product supplier.
2.
    His ability to write to our different mediums (sales literature, sales sheets, and website copy), while keeping the same voice.
3.
    Clear communication with us through email and conference calls. While working throughout the scope from different cities.

He has an ability to immerse himself into an unclear subject matter and wordsmith until the final project is clear and concise. We’d definitely recommend Neil for copywriting projects.
 

Dean Jessick

President and CEO, SGH Redglaze Holdings, Inc.

“…Much more than a writer, he’s well-versed in modern marketing and always has a practical and pointed approach to helping me market my services.”

I've been enjoying Neil's copywriting services for over a year now. Neil is much more than a writer, he’s well-versed in modern marketing and always has a practical and pointed approach to helping me market my services.

I’d never hired a copywriter before because it’s rare to find someone who can write great copy who also understands the construction industry. Anyone in the construction industry needing to polish the copy on their website or have blog articles written on a regular basis will benefit from hiring Sutton Copywriting.  

I’ve always found Neil to be professional, personable and reliable to work with. I have and will continue to recommend his services and look forward to working with him more in the future.

Jason Yana

Owner, Jason Yana Studios

“The main reason I like working with Neil is the fact that he’s an architect and understands our target audience...”

I had two main concerns about hiring a copywriter. The first concern was the copywriter wouldn’t be familiar with our product line or industry.  The second was the voice and writing style may not be appropriate for our target audience.

Neil is a top-of-the-line copywriter. He’s smart enough to understand a wide range of products. He has the ability to take this understanding and translate it into a clever and interesting post for our blog. Neil is a consummate professional and researches any topics he’s unsure about.

Working with Neil is also refreshing from a project management standpoint. He gives us realistic deliverable dates and always meet them. If there are any delays, he communicates them with time to spare.

The main reason I like working with Neil is the fact that he’s an architect and understands our target audience...

He also sets realistic expectations. He’s willing to put in the effort of thoroughly understanding a topic before writing about it. And he offers flexibility when it comes to type of work, meeting times, and request for projects.

I absolutely recommend Neil because of:

1.    His experience as an architect (he IS our target audience and knows how to write for an architect).
2.
    His extensive product research before embarking on writing.
3.
    His transparency and flexibility when putting a proposal and project plan together.

I thoroughly enjoy working with Neil and I look forward to a long-term business partnership.

Joselyne Walter

Strategic Marketing Manager, Masonite Architectural

“Neil quickly became our go-to person for copywriting that brings ROI.”

It was hard to find a copywriter experienced in both direct response and the architecture niche. Neil Sutton quickly became our go-to person for copywriting that brings ROI. 

I enjoy working with Neil because of his ability to take a concept and implement it - even suggest creative solutions to get the desired end result I may not have considered.

Neil Sutton is in the upper echelon of copywriters in the A/E/C niche. I can recommend his services wholeheartedly. 

Enoch Sears

Principal, Architects Marketing

“…Someone I can trust, not only because of his incredible work ethic but also for his copywriting and marketing intuition.”

I often say, “You don't choose your mentors, your mentors choose you.”

And because of Neil Sutton's love of his craft and his willingness to put his expertise to work for others in a big way, he’s someone I will support in the future in any way I can.

He went out of his way to reach out to me to work on a project that was more a labor of love than a big money maker--a project that will create an educational product for many generations to come--which says a lot about his character and his desire to give back.

Neil will continue to be part of my inner circle as I go forward as a marketing educator.

He’s someone I can trust, not only because of his incredible work ethic, but also for his copywriting and marketing intuition. 

Brian Kurtz

Founder of Titans Marketing and Serial Direct Marketer

“He keeps us on deadline, is professional and pleasant to work with…”

We love working with Neil because he knows who we're talking to because he is who we're talking to! 

We'd recommend anyone in the building materials industry to work with Neil. He produces great content without being handheld. He keeps us on deadline, is professional and pleasant to work with, and a great resource to have. 

Beth Pop Nikolov

Content Strategist, Venveo

“…Exceptional ability to articulate the team’s key messages in narrative format is a rare skill set in our industry.”

Neil’s writing expertise was instrumental to our design-build team in producing a quality RFP proposal submission for the Peel Memorial Hospital project.

His technical knowledge in architectural terms and systems combined with his exceptional ability to articulate the team’s key messages in narrative format is a rare skillset in our industry and made my job much easier.

Neil’s dedication to doing the best job possible in accordance with the stipulated deadlines was clearly evident throughout the entire process. It was a privilege working with Neil and I strongly recommend him to anyone looking to take their written marketing material to the next level. 

Jack Leonetti

Marketing Manager, Walsh Construction

Neil Sutton

Architect | Marketing Consultant | Copywriter

About Me

For 21 years, I've been a licensed healthcare architect - researching and specifying more building products than I can count. Visiting thousands of manufacturer websites. Attending hundreds of lunch-and-learns... Tradeshows... All the usual places.

Now I want to help you figure out how you and your sales team can do an even better job of connecting with architects. Starting right now!

Want to chat to see if we're a good fit? Book a free, no obligation 15-minute call.

Got a new product or marketing piece you want to run by an experienced architect and get invaluable insights? Rent my brain for a one-hour or two-hour consulting session. You'll come away from the call with pages of notes to hone your marketing and sales approach. 


Since I'm a practicing architect, my consulting availability is limited to work around that schedule. 

Check my calendar and if you can't find a time that works for you, send me an email and we'll see if there's a custom time we can arrange for you.

Book Me

What others are saying...

“Neil is like a customer in our pocket… consistently bringing fresh thoughts and ideas to the table.”

Our products are incredibly niche, highly configurable, and surrounded by complicated codes. We had reservations about hiring just any copywriter without industry knowledge and real-life experience.

Neil does an excellent job collaborating with our internal experts. Pulling from their tribal knowledge and years of experience to create valuable content that covers a wide range of topics. Writing from his own professional expertise, Neil delivers relevant, meaningful content to our customers. Before Neil, there was no way to curate this valuable content and share it with our customers. 

Neil is like a customer in our pocket. He understands our customers; what motivates them, where they want to find information, and how they prefer to receive information. He's able to share that perspective with us as we create web, print, and video content.

Three great benefits of working with Neil are:

 Working with Neil is a seamless process that requires minimal time on our part. Neil understands our goals and what we are trying to accomplish as a business. He’s off and running as soon as we say go and delivers on target every time.When we’re kicking around ideas, we have the option to “run it by Neil” before we pursue. Neil is a great partner and adds so much value to our team. He is a subject-matter expert who goes above and beyond; consistently bringing fresh thoughts and ideas to the table. He makes our job a lot easier.

Ashley Harmon

Associate Brand Manager, STANLEY Access Technologies

“Neil is so much more than a writer. As an architect he’s a specialist in the field and takes clients through a process far beyond writing copy.”

My agency works with writers and editors regularly. So, the only obstacle is if my client opposes it from a resource standpoint. I find it’s especially useful for a professional copywriter to review existing presentation materials. To suggest and create revisions consistent in voice and tailored to the target audience.

Our client realized that to capture their target audience, they had to move away from a “just the facts” approach. To language that clearly presented the needs and solutions their products offer.

The discovery process was particularly unexpected and enlightening. I personally appreciated the way Neil guided the process so the client had the “aha” moment naturally. It completely changed how the client will approach their existing and future customers. By solidifying their unique identity in the marketplace.

The top three benefits of working with Neil are:

1.
    Exceptional and timely delivery of services.
2.
    Superior product including the preliminary exercises.
3.
    Valuable brand insights without breaking the bank.

I will absolutely recommend Neil’s services to others. He takes the time to understand the client’s business and makes no assumptions. You really do have the opportunity to see your business through a non-partisan third party’s eyes.

Neil is so much more than a writer. As an architect, he’s a specialist in the field and takes clients through a process far beyond writing copy. He does this to frame his written work appropriately. But the client ends up understanding how their business is currently perceived (the good, the bad, and the 'let’s improve'). 

So, the value extends far beyond the written deliverables.

Christi Cardenas

Owner, The Plains Agency (representative for Archovations, Inc.)

“…An ability to immerse himself into an unclear subject matter and wordsmith until the final project is clear and concise.”

Neil’s insightful understanding of the building industry from an architect’s perspective was incredibly beneficial to our marketing goals. Helping uncover references and resources that significantly impacted our final literature’s results.

Timelines can be a tricky thing. Neil’s ability to work with our ever-fluxing schedule was a huge benefit to keep us moving forward.

Three benefits of working with Neil are:

1.
    His understanding of architecture and applying it to our niche as an architectural product supplier.
2.
    His ability to write to our different mediums (sales literature, sales sheets, and website copy), while keeping the same voice.
3.
    Clear communication with us through email and conference calls. While working throughout the scope from different cities.

He has an ability to immerse himself into an unclear subject matter and wordsmith until the final project is clear and concise. We’d definitely recommend Neil for copywriting projects.
 

Dean Jessick

President and CEO, SGH Redglaze Holdings, Inc.

“…Much more than a writer, he’s well-versed in modern marketing and always has a practical and pointed approach to helping me market my services.”

I've been enjoying Neil's copywriting services for over a year now. Neil is much more than a writer, he’s well-versed in modern marketing and always has a practical and pointed approach to helping me market my services.

I’d never hired a copywriter before because it’s rare to find someone who can write great copy who also understands the construction industry. Anyone in the construction industry needing to polish the copy on their website or have blog articles written on a regular basis will benefit from hiring Sutton Copywriting.  

I’ve always found Neil to be professional, personable and reliable to work with. I have and will continue to recommend his services and look forward to working with him more in the future.

Jason Yana

Owner, Jason Yana Studios

“The main reason I like working with Neil is the fact that he’s an architect and understands our target audience...”

I had two main concerns about hiring a copywriter. The first concern was the copywriter wouldn’t be familiar with our product line or industry.  The second was the voice and writing style may not be appropriate for our target audience.

Neil is a top-of-the-line copywriter. He’s smart enough to understand a wide range of products. He has the ability to take this understanding and translate it into a clever and interesting post for our blog. Neil is a consummate professional and researches any topics he’s unsure about.

Working with Neil is also refreshing from a project management standpoint. He gives us realistic deliverable dates and always meet them. If there are any delays, he communicates them with time to spare.

The main reason I like working with Neil is the fact that he’s an architect and understands our target audience...

He also sets realistic expectations. He’s willing to put in the effort of thoroughly understanding a topic before writing about it. And he offers flexibility when it comes to type of work, meeting times, and request for projects.

I absolutely recommend Neil because of:

1.    His experience as an architect (he IS our target audience and knows how to write for an architect).
2.
    His extensive product research before embarking on writing.
3.
    His transparency and flexibility when putting a proposal and project plan together.

I thoroughly enjoy working with Neil and I look forward to a long-term business partnership.

Joselyne Walter

Strategic Marketing Manager, Masonite Architectural

“Neil quickly became our go-to person for copywriting that brings ROI.”

It was hard to find a copywriter experienced in both direct response and the architecture niche. Neil Sutton quickly became our go-to person for copywriting that brings ROI. 

I enjoy working with Neil because of his ability to take a concept and implement it - even suggest creative solutions to get the desired end result I may not have considered.

Neil Sutton is in the upper echelon of copywriters in the A/E/C niche. I can recommend his services wholeheartedly. 

Enoch Sears

Principal, Architects Marketing

“…Someone I can trust, not only because of his incredible work ethic but also for his copywriting and marketing intuition.”

I often say, “You don't choose your mentors, your mentors choose you.”

And because of Neil Sutton's love of his craft and his willingness to put his expertise to work for others in a big way, he’s someone I will support in the future in any way I can.

He went out of his way to reach out to me to work on a project that was more a labor of love than a big money maker--a project that will create an educational product for many generations to come--which says a lot about his character and his desire to give back.

Neil will continue to be part of my inner circle as I go forward as a marketing educator.

He’s someone I can trust, not only because of his incredible work ethic, but also for his copywriting and marketing intuition. 

Brian Kurtz

Founder of Titans Marketing and Serial Direct Marketer

“He keeps us on deadline, is professional and pleasant to work with…”

We love working with Neil because he knows who we're talking to because he is who we're talking to! 

We'd recommend anyone in the building materials industry to work with Neil. He produces great content without being handheld. He keeps us on deadline, is professional and pleasant to work with, and a great resource to have. 

Beth Pop Nikolov

Content Strategist, Venveo

“…Exceptional ability to articulate the team’s key messages in narrative format is a rare skill set in our industry.”

Neil’s writing expertise was instrumental to our design-build team in producing a quality RFP proposal submission for the Peel Memorial Hospital project.

His technical knowledge in architectural terms and systems combined with his exceptional ability to articulate the team’s key messages in narrative format is a rare skillset in our industry and made my job much easier.

Neil’s dedication to doing the best job possible in accordance with the stipulated deadlines was clearly evident throughout the entire process. It was a privilege working with Neil and I strongly recommend him to anyone looking to take their written marketing material to the next level. 

Jack Leonetti

Marketing Manager, Walsh Construction