7 content marketing mistakes that hurt small businesses (and how to fix them)
1. They don't have a clear target audience
2. They're not using the right marketing channels
3. Their messaging is off-target or unclear
4. The content they create isn't compelling enough to get prospects to engage with it and is poor-quality
5. They try to sell instead of helping
6. No differentiation from competitors
7. Weak marketing strategy
The solution? Start with an authentic content marketing strategy that’s unique to your brand and producing content that converts.
My expertise is in helping coaches, consultants, accountants, saas founders, & course creators to create a content strategy and a story that's unique to your business. So it can resonate with customers and prospects on an emotional level.
I've traveled to over 35 countries around the world, which has given me a unique perspective on culture and global trends. In my spare time, I like to ride my bike, connect with family and friends, and explore new places with my wife in and around our hometown of Sydney, Australia.
Want to sell more of your product or service?
I’m passionate about creating engaging and authentic content that drives leads and sales for fast-growing services businesses.
Our services at SCM include:
✔ Content Strategy
✔ Article writing
✔ Case study writing
✔ Website & email copywriting
✔ Marketing consulting/marketing coaching
✔ Linkedin profile review
Free 5-min training + PDF workbook
Do you want to know how to use case studies?
A case study is a powerful tool that can help build buyer trust. But, it's not as simple as just telling people about the great things you've done. You need a plan! That's why we created a free training and accompanying PDF workbook so you can create your strategy. We'll walk you through the process of creating an effective marketing plan using case studies, including what they are, when to use them, and how to get started with one today.
Free 5-min training + PDF Workbook: "How to Use Case Studies to Market Your Business"
- Watch now