Anfernee Chansamooth

Content strategist, copywriter, speaker.

7 content marketing mistakes that hurt small businesses (and how to fix them)

1. They don't have a clear target audience
2. They're not using the right marketing channels
3. Their messaging is off-target or unclear
4. The content they create isn't compelling enough to get prospects to engage with it and is poor-quality
5. They try to sell instead of helping
6. No differentiation from competitors
7. Weak marketing strategy

The solution? Start with an authentic content marketing strategy that’s unique to your brand and producing content that converts.

My expertise is in helping coaches, consultants, accountants, saas founders, & course creators to create a content strategy and a story that's unique to your business. So it can resonate with customers and prospects on an emotional level.

I've traveled to over 35 countries around the world, which has given me a unique perspective on culture and global trends. In my spare time, I like to ride my bike, connect with family and friends, and explore new places with my wife in and around our hometown of Sydney, Australia.

Want to sell more of your product or service?

I’m passionate about creating engaging and authentic content that drives leads and sales for fast-growing services businesses.

Our services at SCM include:
✔ Content Strategy
✔ Article writing
✔ Case study writing
✔ Website & email copywriting
✔ Marketing consulting/marketing coaching
✔ Linkedin profile review 

Free 5-min training + PDF workbook

Do you want to know how to use case studies?

A case study is a powerful tool that can help build buyer trust. But, it's not as simple as just telling people about the great things you've done. You need a plan! That's why we created a free training and accompanying PDF workbook so you can create your strategy. We'll walk you through the process of creating an effective marketing plan using case studies, including what they are, when to use them, and how to get started with one today.

Click here now to watch our free training on "How to Use Case Studies to Market Your Business"


Free 5-min training + PDF Workbook: "How to Use Case Studies to Market Your Business" - Watch now

My biggest gap was understanding how to put all our technical IP and everything we do into words that our target market can understand and connect with.

Anf helped me understand and define my target avatar really well. He drew out the key pain points and the key benefits that we can help them with. 

He then crafted all the copy around that to use in different situations, from elevator pitches at networking events through to copy for the website, online lead magnets, and a series of emails that people would go through as an engagement campaign.

The result is that most of our emails that go out have a 50%+ open rate, and equally high click-through rate. So the copy that he's written for us has really resonated with our target audience and achieved a fantastic result for us. 

I highly recommend Anf's copywriting service. He's been a great help to my business and really filled that messaging gap - the one thing that I couldn't do myself to get my business out in front of people.

Scott Gellatly

Director, Scale My Empire

Anf easily saved me five or six hours of trying to figure out an email campaign on my own. Furthermore, that campaign got a 55.4% open rate!

I met Anf when he was the marketing lead at Hub Australia coworking space and he seemed perfect, but of course I had reservations like everyone about hiring a copywriter.

Will they really understand what I'm trying to get at? Will they explain it to me in a way that I understand? Will their copy sound like me? Will they be worth the investment?

I can definitely tell you that Anf is worth absolutely every penny, every hour that you spend with him.

He just takes your problem and cuts it down into really bite size solutions and steps.

So whether you need help with advertising or marketing, landing pages, or your email sequences, he'll give you good feedback and really help you set it all up. He's done this countless times for me. Anf also makes it nice and easy to understand along the way. Hire him and find out how great he is.

Colleen Keith

Graphic Designer

I engaged Anfernee and we worked through a 90-day plan. It’s nice to have a beautiful structure just to be able to walk away and say I’m going to do this, then this, then this. By spending 2 hours with Anf you save yourself 10 hours a week.

David Smith

Founder, Knokal

Anf’s guidance helped me to gain clarity and take action to set up the Earth Discovery Travel Club within only 3 months. We’ve since had 300+ members join and have run 20+ events. Having achieved this makes me feel fulfilled. A pleasure to work with Anf, thank you!

Anh-Dao Nguyen

Founder, Earth Discovery Club

Anfernee Chansamooth

Content strategist, copywriter, speaker.

About Me

7 content marketing mistakes that hurt small businesses (and how to fix them)

1. They don't have a clear target audience
2. They're not using the right marketing channels
3. Their messaging is off-target or unclear
4. The content they create isn't compelling enough to get prospects to engage with it and is poor-quality
5. They try to sell instead of helping
6. No differentiation from competitors
7. Weak marketing strategy

The solution? Start with an authentic content marketing strategy that’s unique to your brand and producing content that converts.

My expertise is in helping coaches, consultants, accountants, saas founders, & course creators to create a content strategy and a story that's unique to your business. So it can resonate with customers and prospects on an emotional level.

I've traveled to over 35 countries around the world, which has given me a unique perspective on culture and global trends. In my spare time, I like to ride my bike, connect with family and friends, and explore new places with my wife in and around our hometown of Sydney, Australia.

Want to sell more of your product or service?

I’m passionate about creating engaging and authentic content that drives leads and sales for fast-growing services businesses.

Our services at SCM include:
✔ Content Strategy
✔ Article writing
✔ Case study writing
✔ Website & email copywriting
✔ Marketing consulting/marketing coaching
✔ Linkedin profile review 

Free 5-min training + PDF workbook

Do you want to know how to use case studies?

A case study is a powerful tool that can help build buyer trust. But, it's not as simple as just telling people about the great things you've done. You need a plan! That's why we created a free training and accompanying PDF workbook so you can create your strategy. We'll walk you through the process of creating an effective marketing plan using case studies, including what they are, when to use them, and how to get started with one today.

Click here now to watch our free training on "How to Use Case Studies to Market Your Business"


Free 5-min training + PDF Workbook: "How to Use Case Studies to Market Your Business" - Watch now

Service Offering

Testimonials

My biggest gap was understanding how to put all our technical IP and everything we do into words that our target market can understand and connect with.

Anf helped me understand and define my target avatar really well. He drew out the key pain points and the key benefits that we can help them with. 

He then crafted all the copy around that to use in different situations, from elevator pitches at networking events through to copy for the website, online lead magnets, and a series of emails that people would go through as an engagement campaign.

The result is that most of our emails that go out have a 50%+ open rate, and equally high click-through rate. So the copy that he's written for us has really resonated with our target audience and achieved a fantastic result for us. 

I highly recommend Anf's copywriting service. He's been a great help to my business and really filled that messaging gap - the one thing that I couldn't do myself to get my business out in front of people.

Scott Gellatly

Director, Scale My Empire

Anf easily saved me five or six hours of trying to figure out an email campaign on my own. Furthermore, that campaign got a 55.4% open rate!

I met Anf when he was the marketing lead at Hub Australia coworking space and he seemed perfect, but of course I had reservations like everyone about hiring a copywriter.

Will they really understand what I'm trying to get at? Will they explain it to me in a way that I understand? Will their copy sound like me? Will they be worth the investment?

I can definitely tell you that Anf is worth absolutely every penny, every hour that you spend with him.

He just takes your problem and cuts it down into really bite size solutions and steps.

So whether you need help with advertising or marketing, landing pages, or your email sequences, he'll give you good feedback and really help you set it all up. He's done this countless times for me. Anf also makes it nice and easy to understand along the way. Hire him and find out how great he is.

Colleen Keith

Graphic Designer

I engaged Anfernee and we worked through a 90-day plan. It’s nice to have a beautiful structure just to be able to walk away and say I’m going to do this, then this, then this. By spending 2 hours with Anf you save yourself 10 hours a week.

David Smith

Founder, Knokal

Anf’s guidance helped me to gain clarity and take action to set up the Earth Discovery Travel Club within only 3 months. We’ve since had 300+ members join and have run 20+ events. Having achieved this makes me feel fulfilled. A pleasure to work with Anf, thank you!

Anh-Dao Nguyen

Founder, Earth Discovery Club