Charlene Burke

Copywriter and Your Secret Weapon

Hi there!

I write Content and Copy for Business, Marketing, Personal Development with repeat customers who say I am their Secret Weapon. I get into the mind of their prospect, dig deep to find the real pain point, then write in their language - makes it easy to believe that my customer is the solution to their problem. 

I am a Sci-Fi fan. I love Star Trek and Stargate in all their iterations, Carl Sagan, Isaac Asimov, Arther C. Clarke, Octavia Butler, and many more.

Science fiction is the realm of possibilities: it uses the imagination to explore the What If of engineering and science and humans willing to go beyond perceived limitations. 

Let's work together to make you more money, grow your audience, establish yourself as a leader in your industry.

HOW?

Well, there are a few different services I offer.

  • Business Research
  • Email Copywriting
  • Copywriting

BUSINESS RESEARCH 

My marketing and engineering background comes in handy when I do market or industry research for manufacturing firms and engineering teams. I am often asked to compile information from various sources into an understandable format. Examples of research include:

--- Compile a list of Assisted Living Facilities and Private Care Homes in specific 7 counties in Pennsylvania.

--- New product designed by a company in Germany, retrofits to a specific type of automated conveyance system in manufacturing - will it sell in the midwest and which companies should the sales team focus on first?

--- Serial entrepreneur wants to enter into the cryptocurrency market as a resource for education and information, so needs an eBook researched and written to be used as a lead magnet. It must be original and compelling.

--- Hey, is this company that wants to do business with me legit?

Prices range from $25 - $25,000.

Let's Chat - Schedule a 30-minute virtual coffee call.

EMAIL COPYWRITING

If Writing Engaging and Profitable Emails Was Easy, Everyone Would Be Doing It. 
They're Not.
That's Why I Do It For You.

Do you offer a coupon or discount to subscribers? Do you have a series of emails to send them back to your site - to use the coupon or discount?
Did you send a proposal? Do you have a series of emails to cinch the sales call or presentation?
Did you send an introduction? Do you have a series of emails to secure a meeting to present your product or service? 
Did you send an announcement?  Do you have a series of emails to ensure that 1. they know about the announcement and 2. how they can benefit?
Did you run an ad campaign? Do you have a series of emails to follow up and tell them what to do next?

These emails can be for

  • business development
  • subscribers who get a coupon or discount code
  • announcements educating your customer base
  • introducing you and your business and more
The point is ...

People want to be told what to do, how to do it, when to do it, and why they need to do it. Email is an excellent communication tool to tell them. It also keeps you and your name top of mind. 

Let's Chat - Schedule a 30-minute virtual coffee call.

COPYWRITING 

Copywriting - Your Sales Person In Print. 

Done well, it will provoke an action from the reader.

To be effective, it must address the challenge or problem and then show the solution in such a way that the reader says "You GET it! Yes, I WANT it!"

If you want to convert, meet them where they are, take them by the hand, guide them to accept your solution. 

I write copy for Email, Sales Pages, Website Pages, Virtual Sales Letters, Webinars, Facebook Ads.  

Let's Chat - Schedule a 30-minute virtual coffee call.



Search by Burke
GrowPLR

I love brainstorming with Charlene since she is a great strategist and inventive researcher and implementer. When I call her, we always find wonderful solutions to meet my needs. Charlene understands the technologies for today, and I recommend her for her capabilities, expertise and project management.

Sandy Ringer

President, Business Visions Consulting

If you want to talk about business savvy and a roll-up-your-sleeves-and-get-it-done approach to online marketing, then we're talking about Charlene Burke. Charlene is a highly talented and highly intelligent marketing tour-de-force, packaged in a friendly and wonderfully dry sense of humor. Her understanding and leadership in online marketing, especially social media and reputation management channels, are class-leading. I love sending people to Charlene - because she is so good at both marketing strategy, and marketing execution.

Boyd Karren

Marketing & Communications Professional

Charlene, knows her business. She is both creative and articulate. She brought together multiple ideas and formed them into a cohesive and productive, and accurate snapshot of my business. She did it in a short time and at a reasonable cost. Her services were just what I needed. I plan to use her as a valuable resource for my future needs, and I recommend her to you.

Roy Jackson

Leadership Coach | Speaker | Consultant

Each time I meet with Charlene I am impressed with her deep desire to help her clients build their businesses. Her knowledge about internet marketing is encyclopedic and she has the ability to always pull the right tool out of her toolbox for exactly the right outcome. I rely on Charlene to know the best way to do most anything. Hire her! She's 'one-of-a-kind great' at what she does.

Kathy Estadt

Owner, Fresh Focus Group Digital Marketing Agency
I have degrees in Business, Marketing, Electronic Engineering, Automation (robotic systems).
I am CompTIA A+ and Network Certified 
I have:

owned my business since June, 2008

researched and found viable marketplace for a new raw material similar to stainless steel
created a primary research benchmark study for the home care industry
sourced passive candidates for positions that include: blue collar (welding), plant managers, call center network engineers, front end developers, database administrators, Vice President of Operations, Regional Sales Managers, Sales Professionals, and more.
managed a direct mail center for a manufacturer of caps, jackets, t-shirts
been a customer service rep and a Level 1 technical rep, in person and in call centers
designed mixing equipment for oil refineries and repaired automated mailing systems
trained individuals and teams on things such as Microsoft Word and Excel, Social Selling, How to Build a Website on 
     WordPress, How to Research Your Current Database to Increase Sales, and more.
worked retail, managed very small businesses, and have run successful fundraising campaigns for non-profits
created and conducted primary research programs for benchmarking purposes

Some of the titles I have had include: Customer Service Manager, Inside Sales Manager, Systems Field Engineer.  I have trained Customer Service personnel and Inside Sales Representatives in best practices. And, I have trained professionals in a variety of industries utilize social media for reputation management, prospecting and selling through workshops. I have been a guest instructor for University of Louisville and as a guest presenter for Spalding University, Bellarmine University, and Indiana University Southeast.



2009 – Present: Facilitator of Mastermind Groups for business owners
2008 – Present: Member AIIP (Association of Independent Information Professionals)
2014: Member Association for Iron & Steel Technology
2014: Member Louisville Leadership Center
2013-2015: Board Member, Director of Marketing Technology AIIP (Association of Independent Information Professionals)
2014: Member Association for Iron & Steel Technology
2014: Graduate Focus Louisville and Member, Louisville Leadership Center
2012: Served as the first-ever Online Marketing Advisor to the Indiana Small Business Development Center, located in New
          Albany Indiana and serving the Southeast Indiana Region.
2011-2012: Board Member We GET To organization
2010-2013: Executive Director WOAMTEC Louisville Chapter (Women On A Mission To Earn Commission)
2011-2012: Website Committee Member AiiP (Association of Independent Information Professionals)
2011-2012: Policy & Procedure Committee Member AiiP (Association of Independent Information Professionals)
2010-2011: President of the New Albany #410 Toastmasters Club2010: Secretary for GLBA (Greater Louisville Business Alliance)
2010: NAWBO (National Association of Women Business Owners – Louisville Chapter) Membership Committee Member; Focus
           is on Facebook
2009-2011: Directory Committee Chair AiiP (Association of Independent Information Professionals

Charlene Burke

Copywriter and Your Secret Weapon

About Me

Hi there!

I write Content and Copy for Business, Marketing, Personal Development with repeat customers who say I am their Secret Weapon. I get into the mind of their prospect, dig deep to find the real pain point, then write in their language - makes it easy to believe that my customer is the solution to their problem. 

I am a Sci-Fi fan. I love Star Trek and Stargate in all their iterations, Carl Sagan, Isaac Asimov, Arther C. Clarke, Octavia Butler, and many more.

Science fiction is the realm of possibilities: it uses the imagination to explore the What If of engineering and science and humans willing to go beyond perceived limitations. 

Let's work together to make you more money, grow your audience, establish yourself as a leader in your industry.

HOW?

Well, there are a few different services I offer.

  • Business Research
  • Email Copywriting
  • Copywriting

BUSINESS RESEARCH 

My marketing and engineering background comes in handy when I do market or industry research for manufacturing firms and engineering teams. I am often asked to compile information from various sources into an understandable format. Examples of research include:

--- Compile a list of Assisted Living Facilities and Private Care Homes in specific 7 counties in Pennsylvania.

--- New product designed by a company in Germany, retrofits to a specific type of automated conveyance system in manufacturing - will it sell in the midwest and which companies should the sales team focus on first?

--- Serial entrepreneur wants to enter into the cryptocurrency market as a resource for education and information, so needs an eBook researched and written to be used as a lead magnet. It must be original and compelling.

--- Hey, is this company that wants to do business with me legit?

Prices range from $25 - $25,000.

Let's Chat - Schedule a 30-minute virtual coffee call.

EMAIL COPYWRITING

If Writing Engaging and Profitable Emails Was Easy, Everyone Would Be Doing It. 
They're Not.
That's Why I Do It For You.

Do you offer a coupon or discount to subscribers? Do you have a series of emails to send them back to your site - to use the coupon or discount?
Did you send a proposal? Do you have a series of emails to cinch the sales call or presentation?
Did you send an introduction? Do you have a series of emails to secure a meeting to present your product or service? 
Did you send an announcement?  Do you have a series of emails to ensure that 1. they know about the announcement and 2. how they can benefit?
Did you run an ad campaign? Do you have a series of emails to follow up and tell them what to do next?

These emails can be for

  • business development
  • subscribers who get a coupon or discount code
  • announcements educating your customer base
  • introducing you and your business and more
The point is ...

People want to be told what to do, how to do it, when to do it, and why they need to do it. Email is an excellent communication tool to tell them. It also keeps you and your name top of mind. 

Let's Chat - Schedule a 30-minute virtual coffee call.

COPYWRITING 

Copywriting - Your Sales Person In Print. 

Done well, it will provoke an action from the reader.

To be effective, it must address the challenge or problem and then show the solution in such a way that the reader says "You GET it! Yes, I WANT it!"

If you want to convert, meet them where they are, take them by the hand, guide them to accept your solution. 

I write copy for Email, Sales Pages, Website Pages, Virtual Sales Letters, Webinars, Facebook Ads.  

Let's Chat - Schedule a 30-minute virtual coffee call.



Search by Burke
GrowPLR

Book Me

Service Offering

Testimonials

I love brainstorming with Charlene since she is a great strategist and inventive researcher and implementer. When I call her, we always find wonderful solutions to meet my needs. Charlene understands the technologies for today, and I recommend her for her capabilities, expertise and project management.

Sandy Ringer

President, Business Visions Consulting

If you want to talk about business savvy and a roll-up-your-sleeves-and-get-it-done approach to online marketing, then we're talking about Charlene Burke. Charlene is a highly talented and highly intelligent marketing tour-de-force, packaged in a friendly and wonderfully dry sense of humor. Her understanding and leadership in online marketing, especially social media and reputation management channels, are class-leading. I love sending people to Charlene - because she is so good at both marketing strategy, and marketing execution.

Boyd Karren

Marketing & Communications Professional

Charlene, knows her business. She is both creative and articulate. She brought together multiple ideas and formed them into a cohesive and productive, and accurate snapshot of my business. She did it in a short time and at a reasonable cost. Her services were just what I needed. I plan to use her as a valuable resource for my future needs, and I recommend her to you.

Roy Jackson

Leadership Coach | Speaker | Consultant

Each time I meet with Charlene I am impressed with her deep desire to help her clients build their businesses. Her knowledge about internet marketing is encyclopedic and she has the ability to always pull the right tool out of her toolbox for exactly the right outcome. I rely on Charlene to know the best way to do most anything. Hire her! She's 'one-of-a-kind great' at what she does.

Kathy Estadt

Owner, Fresh Focus Group Digital Marketing Agency

FAQ

I have degrees in Business, Marketing, Electronic Engineering, Automation (robotic systems).
I am CompTIA A+ and Network Certified 
I have:

owned my business since June, 2008

researched and found viable marketplace for a new raw material similar to stainless steel
created a primary research benchmark study for the home care industry
sourced passive candidates for positions that include: blue collar (welding), plant managers, call center network engineers, front end developers, database administrators, Vice President of Operations, Regional Sales Managers, Sales Professionals, and more.
managed a direct mail center for a manufacturer of caps, jackets, t-shirts
been a customer service rep and a Level 1 technical rep, in person and in call centers
designed mixing equipment for oil refineries and repaired automated mailing systems
trained individuals and teams on things such as Microsoft Word and Excel, Social Selling, How to Build a Website on 
     WordPress, How to Research Your Current Database to Increase Sales, and more.
worked retail, managed very small businesses, and have run successful fundraising campaigns for non-profits
created and conducted primary research programs for benchmarking purposes

Some of the titles I have had include: Customer Service Manager, Inside Sales Manager, Systems Field Engineer.  I have trained Customer Service personnel and Inside Sales Representatives in best practices. And, I have trained professionals in a variety of industries utilize social media for reputation management, prospecting and selling through workshops. I have been a guest instructor for University of Louisville and as a guest presenter for Spalding University, Bellarmine University, and Indiana University Southeast.



2009 – Present: Facilitator of Mastermind Groups for business owners
2008 – Present: Member AIIP (Association of Independent Information Professionals)
2014: Member Association for Iron & Steel Technology
2014: Member Louisville Leadership Center
2013-2015: Board Member, Director of Marketing Technology AIIP (Association of Independent Information Professionals)
2014: Member Association for Iron & Steel Technology
2014: Graduate Focus Louisville and Member, Louisville Leadership Center
2012: Served as the first-ever Online Marketing Advisor to the Indiana Small Business Development Center, located in New
          Albany Indiana and serving the Southeast Indiana Region.
2011-2012: Board Member We GET To organization
2010-2013: Executive Director WOAMTEC Louisville Chapter (Women On A Mission To Earn Commission)
2011-2012: Website Committee Member AiiP (Association of Independent Information Professionals)
2011-2012: Policy & Procedure Committee Member AiiP (Association of Independent Information Professionals)
2010-2011: President of the New Albany #410 Toastmasters Club2010: Secretary for GLBA (Greater Louisville Business Alliance)
2010: NAWBO (National Association of Women Business Owners – Louisville Chapter) Membership Committee Member; Focus
           is on Facebook
2009-2011: Directory Committee Chair AiiP (Association of Independent Information Professionals