Ed Forteau

Co-Founder


3300 Woodstone Dr., East
Suite 200
Kalamazoo, MI 49008
https://emailopenrateoptimization.com/

"We worked with Ed to improve our email deliverability to all our clients and not only did he improve our deliverability percentage by almost 40%, he gave numerus tips and hints in segmentation and splitting lists.

Ed was very easy to work with and I am very glad I had the privilege of getting work along side Ed himself as well as having his amazing team on standby. I can't thank him enough for all he has done with our email open rate, reducing our spam rate and improving the deliverability of our emails to reach almost our entire database.

Before working with Ed, our deliverability percentage was around 65% for all of our emails, our spam percentage was well over 5% and our domain reputation wasn't where we wanted it to be. Now our emails are being delivered to well over 95% of our database, our spam rate is under 0.1% and our domain reputation is as high as it could be.

I highly recommend anyone who is looking at improving their email strategy in their business, contact Ed today!"

Lachie Houlahan

Executive Assistant, Prominence Global

"We had a problem with our support email address. All of our replies were going to spam, 100%. So when someone opened a support ticket, they thought they were being ignored even when we replied immediately! That's a customer service nightmare.

When we told Ed about this, he ran a complete Email Deliverability Audit and quickly identified several problems. Once he knew what was wrong, he had it fixed fast and then did a final test to make sure everything was working correctly. It was a complete 180. Now we have 100% inboxing to the 4 major mailbox providers.

Working with Ed was great. He's knowledgeable, fast and thorough. I'd recommend Ed's services to anyone having email deliverability issues."

Rob Calhoun

Founder and Marketing Automation Strategist with robcalhoun.com

"White glove service. EORO went above and beyond to thoroughly review our email set up. This includes analysis of our DNS records, analysis of email content, recommendations on how to set up a specific provider, running tests, etc. Every small Internet businesses should use a service like this every once in a while to check that they make the most out of emails. I highly recommend this service to any legitimate business suffering from an abnormally high bounce/spam rate. EORO will help you find the root cause and offer solutions and recommendations."

Valentin Fily

Co-Founder at BailFacile

"Like virtually every company these days, e-mail is a very important communication tool and revenue driver for us, because e-mail is one of our primary methods for communicating with all of our many business clients and industry newsletter subscribers.  And when you push e-mail “Send”, you take for granted that all of your emails automatically and magically will reach their intended recipients . . . until they don't — which is what happened to us, and with some of our largest and most important clients.  So, that’s when I discovered and learned just how complex and important e-mail deliverability truly is.  Specifically, I needed to understand precisely why not all of our e-mail recipients and newsletter subscribers were receiving our e-mails (at least not in their Inbox) and, as importantly, precisely how to fix things.

Fortunately, we found Ed Forteau, and he and his company rock!  My firm and I first met Ed when he was highly recommended to us by the expert marketing and website creation company that designed and manages our Internet website.  Ed was recommend to us because our company publishes one of the world’s largest Internet e-mail newsletters in our field, and its deliverability and receipt are critical to both our readers and our company.  But some of our 50,000+ newsletter subscribers were not receiving our newsletter, at least not every issue, and not always in their Inbox.

We, therefore, turned to Ed and his company, who provided us with high-quality, very patient, and extremely knowledgeable professional e-mail deliverability guidance and assistance, in order to ensure that our newsletter always arrives in its recipients’ Inbox (and not in their Promotion nor Spam folders!).  Ed and his firm also provided us with very informative and high-quality help to ensure that all of our many one-on-one client, business and other e-mails likewise always reach their recipients’ Inboxes (after we had found out, the hard way, that one popular e-mail client previously had been erroneously misidentifying some of our e-mails as spam).  Ed’s highly knowledgeable team very effectively and expertly guided us regarding precisely:

A. How to accurately enable and optimize our DMARC, DKIM and SPF authentication (if you do not know what these are, then you definitely need Ed’s help!), on all of the three e-mail delivery systems that we regularly use;

B. What other steps we should implement and take in order to effectively maximize the deliverability of our e-mails and newsletter into their recipients’ Inbox; and

C. What are the best-in-breed industry services and tools to very effectively monitor and ensure the deliverability of both our many one-to-one client e-mails and also our 50,000+ subscriber industry newsletter.

So, if you ever experience any e-mail deliverability, spam or other issues (and at some point, you and everyone probably will), definitely reach out and connect with Ed.  Because he and his expert team will help get you back up and running, and back to normal, in no time!"

Evan Katz

Managing Director, Crawford Ventures, Inc., New York, hedge fund expert and former Contributing Editor of Personal Computing magazine

"Awesome company! They are the top! These guys really know how to make sure your emails get delivered. Definitely recommend it."

Alvise Pasqualetti

Founder, Moriondo

"Ed has demonstrated a vast knowledge on how to increase the deliverability of email. Basically solving those issues. Email not getting to the correct person can be the difference between the company's profit and loss."

Troy Hipolito

Founder of ReturnClient

"Truly an amazing experience working with EORO. They're professional and incredibly knowledgeable in all things email. Will certainly continue working together."

Joel Waldenbäck

Owner

"Ed’s been on retainer with us for over 2 years overseeing our two websites for continued development, SEO and reputation management. We are delighted with the way Ed laid out the strategy and tactics necessary for us to move to an organic model.

Previously, we were investing heavily in PPC and not getting results. After a ramp-up of 6 months, were ranking #1 and #2 in 17 of our keywords (and, Ed did this with an investment less than we did with PPC).

Ed’s stellar efforts has led to us getting the first phone call when our customers are looking for our niche services and equipment."

Kevin Paschke

Marketing & Operations Manager

"Ed provided great expertise in setting up a targeted social media ad campaign. He reviewed previous campaigns and then designed a new, exceptionally successful campaign. He was a pleasure to work with."

Ashley Steel

Author/Publisher

"Ed is a terrific adviser for small businesses. His strategic direction and guidance is deeply insightful and comes from a place of long experience and extensive expertise. He knows how to steer you toward big profits and away from dangers. If you run a small business and are looking to improve your business, call Ed."

Leon Altman

Owner/Founder Altman Communications

"Ed is very thorough and passionate about his online endeavors and I would at any time sit under his guidance to realize success."

Edward Abrahams

Owner, OnBrand

"I was lucky to be included in an online “webinar” that Ed taught about SEO. Over four 1-hour classes, Ed shared a lot of secrets for building a successful website. I was really impressed by his communication skills as he presented everything clearly and in a way that is fully comprehensible to an audience that knows less than he does about computers. I can see this as a major advantage for anyone considering hiring him as a consultant. Second, I found him to be extremely knowledgeable and up to date about resources and “tricks” to turn your website into a real business. And Third, Ed demonstrated dedication to his customers, taking care of us with numerous emails and skype ‘office hours’. He is truly generous with his time and knowledge.

After taking this course, I feel like I am more “on top of it” when it comes to SEO optimization, especially as I now understand WHY we need to do certain things to get those top rankings.
Ed clearly knows his stuff, so I can easily recommend him as a consultant now or for any services he chooses to offer in the future."

Alexandra M. Korey

Head of Digital, fold slr

"I have learned so much from Ed Forteau. He stands out as unique in the sales and marketing world.  He’s low hype, highly ethical and honest, and because of that, people trust and respect him.  His teachings on how to turn prospects into clients successfully are crucial to anyone who wants to make sales in person, in email, or on the web.  His approach is both counter-intuitive and successful and can be applied not only to business but to life relationships.  

Ed did a teleseminar with me.  The comments we received from the audience were uniformly positive, and he helped us to establish credibility as a source of high quality internet marketing professionals.  I feel lucky to have Ed Forteau as a business partner."

Lynn Carnes

CEO, The Great Life

"Ed delivered on everything he promised, and much, much more. Working with him was an absolute delight. Just using a few of his techniques I was able to increase sales over 50%. I'm really looking forward to any opportunity to work with Ed in the future."

Fairlyn Montella

Owner, LITTLE GENIUS TOYS

"Ed is a rare breed in the internet marketing arena, being both a top level strategist as well as a detail-oriented tactician. He's particularly gifted in the area of Search Engine Optimization (SEO), able to quickly spot and then exploit opportunities to get first page rankings for even the most competitive terms. 

Unlike many of the "so-called" SEO consultants who dazzle and amaze clueless clients by getting them rankings for complete worthless (no one's searching for them) long-tail keywords and phrases, Ed takes on the challenge of getting rankings for high-value, high competition keywords and...delivers results. 

If you ever get the chance (he was talking about retiring from any type of SEO work for anything other than his own sites) to hire Ed's SEO skills, jump on it, you'll be glad you did."

Roque Lachica

Integrated Offline/Online Marketing Specialist

"Ed is very adept at identifying weak copy and offering suggestions on how to improve it. Couple that with his email marketing and blogging skills and he is a heavy-weight in his field. I have been fortunate enough to experience his passion for his work and I look forward to looking to Ed for future projects as well."

Bradley Benner

Contractor Publicity & PR Marketing, Contractor Media

Ed Forteau

Co-Founder

Book Me

Testimonials

"We worked with Ed to improve our email deliverability to all our clients and not only did he improve our deliverability percentage by almost 40%, he gave numerus tips and hints in segmentation and splitting lists.

Ed was very easy to work with and I am very glad I had the privilege of getting work along side Ed himself as well as having his amazing team on standby. I can't thank him enough for all he has done with our email open rate, reducing our spam rate and improving the deliverability of our emails to reach almost our entire database.

Before working with Ed, our deliverability percentage was around 65% for all of our emails, our spam percentage was well over 5% and our domain reputation wasn't where we wanted it to be. Now our emails are being delivered to well over 95% of our database, our spam rate is under 0.1% and our domain reputation is as high as it could be.

I highly recommend anyone who is looking at improving their email strategy in their business, contact Ed today!"

Lachie Houlahan

Executive Assistant, Prominence Global

"We had a problem with our support email address. All of our replies were going to spam, 100%. So when someone opened a support ticket, they thought they were being ignored even when we replied immediately! That's a customer service nightmare.

When we told Ed about this, he ran a complete Email Deliverability Audit and quickly identified several problems. Once he knew what was wrong, he had it fixed fast and then did a final test to make sure everything was working correctly. It was a complete 180. Now we have 100% inboxing to the 4 major mailbox providers.

Working with Ed was great. He's knowledgeable, fast and thorough. I'd recommend Ed's services to anyone having email deliverability issues."

Rob Calhoun

Founder and Marketing Automation Strategist with robcalhoun.com

"White glove service. EORO went above and beyond to thoroughly review our email set up. This includes analysis of our DNS records, analysis of email content, recommendations on how to set up a specific provider, running tests, etc. Every small Internet businesses should use a service like this every once in a while to check that they make the most out of emails. I highly recommend this service to any legitimate business suffering from an abnormally high bounce/spam rate. EORO will help you find the root cause and offer solutions and recommendations."

Valentin Fily

Co-Founder at BailFacile

"Like virtually every company these days, e-mail is a very important communication tool and revenue driver for us, because e-mail is one of our primary methods for communicating with all of our many business clients and industry newsletter subscribers.  And when you push e-mail “Send”, you take for granted that all of your emails automatically and magically will reach their intended recipients . . . until they don't — which is what happened to us, and with some of our largest and most important clients.  So, that’s when I discovered and learned just how complex and important e-mail deliverability truly is.  Specifically, I needed to understand precisely why not all of our e-mail recipients and newsletter subscribers were receiving our e-mails (at least not in their Inbox) and, as importantly, precisely how to fix things.

Fortunately, we found Ed Forteau, and he and his company rock!  My firm and I first met Ed when he was highly recommended to us by the expert marketing and website creation company that designed and manages our Internet website.  Ed was recommend to us because our company publishes one of the world’s largest Internet e-mail newsletters in our field, and its deliverability and receipt are critical to both our readers and our company.  But some of our 50,000+ newsletter subscribers were not receiving our newsletter, at least not every issue, and not always in their Inbox.

We, therefore, turned to Ed and his company, who provided us with high-quality, very patient, and extremely knowledgeable professional e-mail deliverability guidance and assistance, in order to ensure that our newsletter always arrives in its recipients’ Inbox (and not in their Promotion nor Spam folders!).  Ed and his firm also provided us with very informative and high-quality help to ensure that all of our many one-on-one client, business and other e-mails likewise always reach their recipients’ Inboxes (after we had found out, the hard way, that one popular e-mail client previously had been erroneously misidentifying some of our e-mails as spam).  Ed’s highly knowledgeable team very effectively and expertly guided us regarding precisely:

A. How to accurately enable and optimize our DMARC, DKIM and SPF authentication (if you do not know what these are, then you definitely need Ed’s help!), on all of the three e-mail delivery systems that we regularly use;

B. What other steps we should implement and take in order to effectively maximize the deliverability of our e-mails and newsletter into their recipients’ Inbox; and

C. What are the best-in-breed industry services and tools to very effectively monitor and ensure the deliverability of both our many one-to-one client e-mails and also our 50,000+ subscriber industry newsletter.

So, if you ever experience any e-mail deliverability, spam or other issues (and at some point, you and everyone probably will), definitely reach out and connect with Ed.  Because he and his expert team will help get you back up and running, and back to normal, in no time!"

Evan Katz

Managing Director, Crawford Ventures, Inc., New York, hedge fund expert and former Contributing Editor of Personal Computing magazine

"Awesome company! They are the top! These guys really know how to make sure your emails get delivered. Definitely recommend it."

Alvise Pasqualetti

Founder, Moriondo

"Ed has demonstrated a vast knowledge on how to increase the deliverability of email. Basically solving those issues. Email not getting to the correct person can be the difference between the company's profit and loss."

Troy Hipolito

Founder of ReturnClient

"Truly an amazing experience working with EORO. They're professional and incredibly knowledgeable in all things email. Will certainly continue working together."

Joel Waldenbäck

Owner

"Ed’s been on retainer with us for over 2 years overseeing our two websites for continued development, SEO and reputation management. We are delighted with the way Ed laid out the strategy and tactics necessary for us to move to an organic model.

Previously, we were investing heavily in PPC and not getting results. After a ramp-up of 6 months, were ranking #1 and #2 in 17 of our keywords (and, Ed did this with an investment less than we did with PPC).

Ed’s stellar efforts has led to us getting the first phone call when our customers are looking for our niche services and equipment."

Kevin Paschke

Marketing & Operations Manager

"Ed provided great expertise in setting up a targeted social media ad campaign. He reviewed previous campaigns and then designed a new, exceptionally successful campaign. He was a pleasure to work with."

Ashley Steel

Author/Publisher

"Ed is a terrific adviser for small businesses. His strategic direction and guidance is deeply insightful and comes from a place of long experience and extensive expertise. He knows how to steer you toward big profits and away from dangers. If you run a small business and are looking to improve your business, call Ed."

Leon Altman

Owner/Founder Altman Communications

"Ed is very thorough and passionate about his online endeavors and I would at any time sit under his guidance to realize success."

Edward Abrahams

Owner, OnBrand

"I was lucky to be included in an online “webinar” that Ed taught about SEO. Over four 1-hour classes, Ed shared a lot of secrets for building a successful website. I was really impressed by his communication skills as he presented everything clearly and in a way that is fully comprehensible to an audience that knows less than he does about computers. I can see this as a major advantage for anyone considering hiring him as a consultant. Second, I found him to be extremely knowledgeable and up to date about resources and “tricks” to turn your website into a real business. And Third, Ed demonstrated dedication to his customers, taking care of us with numerous emails and skype ‘office hours’. He is truly generous with his time and knowledge.

After taking this course, I feel like I am more “on top of it” when it comes to SEO optimization, especially as I now understand WHY we need to do certain things to get those top rankings.
Ed clearly knows his stuff, so I can easily recommend him as a consultant now or for any services he chooses to offer in the future."

Alexandra M. Korey

Head of Digital, fold slr

"I have learned so much from Ed Forteau. He stands out as unique in the sales and marketing world.  He’s low hype, highly ethical and honest, and because of that, people trust and respect him.  His teachings on how to turn prospects into clients successfully are crucial to anyone who wants to make sales in person, in email, or on the web.  His approach is both counter-intuitive and successful and can be applied not only to business but to life relationships.  

Ed did a teleseminar with me.  The comments we received from the audience were uniformly positive, and he helped us to establish credibility as a source of high quality internet marketing professionals.  I feel lucky to have Ed Forteau as a business partner."

Lynn Carnes

CEO, The Great Life

"Ed delivered on everything he promised, and much, much more. Working with him was an absolute delight. Just using a few of his techniques I was able to increase sales over 50%. I'm really looking forward to any opportunity to work with Ed in the future."

Fairlyn Montella

Owner, LITTLE GENIUS TOYS

"Ed is a rare breed in the internet marketing arena, being both a top level strategist as well as a detail-oriented tactician. He's particularly gifted in the area of Search Engine Optimization (SEO), able to quickly spot and then exploit opportunities to get first page rankings for even the most competitive terms. 

Unlike many of the "so-called" SEO consultants who dazzle and amaze clueless clients by getting them rankings for complete worthless (no one's searching for them) long-tail keywords and phrases, Ed takes on the challenge of getting rankings for high-value, high competition keywords and...delivers results. 

If you ever get the chance (he was talking about retiring from any type of SEO work for anything other than his own sites) to hire Ed's SEO skills, jump on it, you'll be glad you did."

Roque Lachica

Integrated Offline/Online Marketing Specialist

"Ed is very adept at identifying weak copy and offering suggestions on how to improve it. Couple that with his email marketing and blogging skills and he is a heavy-weight in his field. I have been fortunate enough to experience his passion for his work and I look forward to looking to Ed for future projects as well."

Bradley Benner

Contractor Publicity & PR Marketing, Contractor Media