"Like virtually every company these days, e-mail is a very important communication tool and revenue driver for us, because e-mail is one of our primary methods for communicating with all of our many business clients and industry newsletter subscribers. And when you push e-mail “Send”, you take for granted that all of your emails automatically and magically will reach their intended recipients . . . until they don't — which is what happened to us, and with some of our largest and most important clients. So, that’s when I discovered and learned just how complex and important e-mail deliverability truly is. Specifically, I needed to understand precisely why not all of our e-mail recipients and newsletter subscribers were receiving our e-mails (at least not in their Inbox) and, as importantly, precisely how to fix things.
Fortunately, we found Ed Forteau, and he and his company rock! My firm and I first met Ed when he was highly recommended to us by the expert marketing and website creation company that designed and manages our Internet website. Ed was recommend to us because our company publishes one of the world’s largest Internet e-mail newsletters in our field, and its deliverability and receipt are critical to both our readers and our company. But some of our 50,000+ newsletter subscribers were not receiving our newsletter, at least not every issue, and not always in their Inbox.
We, therefore, turned to Ed and his company, who provided us with high-quality, very patient, and extremely knowledgeable professional e-mail deliverability guidance and assistance, in order to ensure that our newsletter always arrives in its recipients’ Inbox (and not in their Promotion nor Spam folders!). Ed and his firm also provided us with very informative and high-quality help to ensure that all of our many one-on-one client, business and other e-mails likewise always reach their recipients’ Inboxes (after we had found out, the hard way, that one popular e-mail client previously had been erroneously misidentifying some of our e-mails as spam). Ed’s highly knowledgeable team very effectively and expertly guided us regarding precisely:
A. How to accurately enable and optimize our DMARC, DKIM and SPF authentication (if you do not know what these are, then you definitely need Ed’s help!), on all of the three e-mail delivery systems that we regularly use;
B. What other steps we should implement and take in order to effectively maximize the deliverability of our e-mails and newsletter into their recipients’ Inbox; and
C. What are the best-in-breed industry services and tools to very effectively monitor and ensure the deliverability of both our many one-to-one client e-mails and also our 50,000+ subscriber industry newsletter.
So, if you ever experience any e-mail deliverability, spam or other issues (and at some point, you and everyone probably will), definitely reach out and connect with Ed. Because he and his expert team will help get you back up and running, and back to normal, in no time!"