As a successful entrepreneur, I don't need inspiration or motivation. I have tons of that. What I need, is to find someone who can help me transform my ideas and vision for my company, into practical to do-lists! For me, Iczel Katz is that "transformer".
She understands my needs and knows where I wanna go, and gives me the challenges and practical advice I need to take the next step in building my business.
For my current project, where I'm launching the book "Spis deg fri" - the Norwegian translation of Susan Peirce Thompson's book "Bright Line Eating" - and creating maximum attention and converting sales in the Norwegian market, she has helped me create a step-by-step Marketing Strategy and given me the tools and the "how to" I need to succeed. Thanks to her advise, the book made it into the Norwegian Bestseller List the same week it was released!
Iczel also has a mind like a Professional Chess Player - thinking several steps ahead at the time. But, she never overwhelms me with her knowledge, but adjusts her advice in the pace that I need to hear it.
What she does naturally better than most people? Keeping her eyes on the next, practical step, without losing the greater goal out of sight. All her advice lines up, One Step At A Time.
When I look back on how far I've come by following her advice, I'm pretty impressed. Not just by her, but by myself, as well.