Jennifer E. Burke is the president of IntelliCraft Research LLC, a marketing consultancy and training company outside of Philadelphia, PA. She’s sometimes known online by her alter ego, The InfoHound. She's definitely known as a marketing soothsayer, strategic storyteller, and library marketing expert. She helps clients put strategy first and stop the tactics carousel for smarter marketing, fewer marketing headaches, and a more compelling message. What's your marketing story?
Want to learn more? Check out my website and blog
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I have a B.S. in Communications with a TV/Film minor from Northwestern University, an M.S.L.I.S. from Drexel University, and spent 5 years as an IMLS Fellow in Drexel’s Information Studies Ph.D. program working on digital libraries and education. I'm a former advertising/marketing executive who is capable of speaking, and translating, both “marketing-ese” and “library lingo”. I lead workshops, courses and webinars across the country for libraries and info pros to be strategic storytellers. For the last 3 years I have been the author of Info Today’s Marketing Library Services newsletter “Tools You Can Use” column and I host my own monthly ‘Marketing Tool Talk’ webinar series. I'm a member of multiple library professional associations/chapters; have served as the Director of Marketing on Board of Directors for AIIP; have advised the open-access Marketing Library Journal, and I'm currently President of the Board for the nonprofit Library Marketing Conference Group (which puts on the successful Library Marketing and Communications Conference).
Learn more at my website and check out tips, tools and more on the blog at: www.intellicraftresearch.com
Office Hours for Chats: Tues, Wed, Fridays between 11 -4:30 ET (check for daily availability)