Kara, I looked at your post at around 2am. I couldn’t sleep after that! I had to get up and read through 2 or 3 links to other posts. 4 1/2 hours later I have written out my: Ideal Customer (that was the toughest one – to narrow it down!), My Core Values, My Mission Statement, My Vision, A sheet marrying my Mission and Vision Statements with my idea client.
Thank you SO much for putting so much great information into just a few compact posts, with video links etc to help the process. It wasn’t all new to me, but it’s something that’s really easy to overlook and as my blog is new, I want to start as I mean to go on!
I had to start blogging before I could create all of this as I was so out of my comfort zone when I began blogging and had no idea who my ideal client could even be or where I was heading directly.
Now I’ve found my feet, this was really useful. I had my branding sorted and a business philosophy, to guide me, but getting this information committed to paper (I know I can refine it later) has been fun to do and also consolidating. Look forward to reading more of your blogs.