Ken Alston founded Circularity Edge and has spent nearly fifty years in sustainability: twenty years at SC Johnson, seventeen years alongside William McDonough and Dr Michael Braungart, ten of them as CEO of their Cradle to Cradle consulting firm, and an independent practice since.

His work examines what organizations assume before they rely on it. Organizations keep being surprised by the consequences of their own decisions, not because their leaders are careless, but because nobody examined what those decisions stood on before they were scaled. Ken offers a mirror: a closer look at the reflection, so that leadership can see what its decisions rest on while there is still time to choose.

He is the author of Our Common Future - Now and Perfectly Wrong: How AI Turns Sustainability Blind Spots Into Business Risk, co-author of Real Circularity, and host of the Circularity Catalyst podcast. He writes The Inquiry every Tuesday.

The question underneath the answers: what had to be assumed for that answer to be true, and what can't we see today because of what we already believe?

30 minutes, at no cost and with no obligation.

Let's talk. I'm Ken, founder of Circularity Edge.

This conversation is the triage point for the work. You bring the situation: an event or a leadership session you are planning, or something in your organization that needs examining before you rely on it- a document, a decision, a set of claims, or one consequential AI-supported decision, document, or workflow. Together we sort what actually needs examining and name the right door, including the honest answer that neither door fits yet.

No pitch, and no audit on the call. The examination work itself is done privately, afterward, and that privacy is deliberate: it is what lets the findings be true rather than performed.

You do not need to prepare anything in advance. Come with the situation as it actually is.

So that you leave with a clear read on which door fits your situation, what examining it would involve, and whether working together makes sense at all.