Digital Consultant, Team Builder, Workforce Productivity Catalyst and Content Curator, I accelerate the social engagement of workforces and consumers with measurable results by leveraging technology and content.
I love the art of customer engagement, using the methodology of marketplace sophistication, the subtleties of copywriting, and Big Idea creation to drive desired outcomes. You must keep content interesting and relevant – people want to be educated and informed. That's why I maintain the cadence of my writing to the informal, with a conversational tone.
The ability to strategize and scale organizations while maintaining control of operating cash flow and complete P&L ownership has allowed me to bootstrap start-ups and create self-liquidating customer acquisition systems in both B2B and B2C markets to maximize customer lifetime value.
I decided to move back into the corporate arena to increase the impact of my actions, create highly productive teams and teach direct reports the skills I have battle tested over the years. This also spurred me to return to school to pursue my Executive MBA to further my insight into business on a global scale.
I have had the luxury of being exposed to many industries to where I have gained an in-depth understanding either through direct employment or consulting work. Whether those are projects funded by the Oregon Department of Agriculture to facilitate the expansion of Oregon products overseas, create a crowdfunding strategy for a real estate company, or develop a go to market strategy for a Fintech startup, I possess the business depth and breath to advise and formulate strategic initiatives to drive business results.
Specialties: Executive Leadership, Inbound Marketing, Content Curation, PR, Marketing Strategy, Sales and Resource Planning