Mike Coday

Master Business Strategist

Mike Coday is a Master Business Strategist to the Residential Roofing industry.


Roofing Salesman
Mike Coday Marketing
Roofing Salesman University

Anyone thinking about paying Mike for his time to consult and/or coach their sales team should read this! The money and time we invested in Mike at ASAP Roofing was more than worth it! We had an immediate return on both more time and money. Actually, about doubled our profit in the first 30 days! Also, allowed us to take off earlier, or use our extra time to make more money. Honestly, I can say, "Best investment yet!"

Klint Koppel

Co-Owner, ASAP Roofing & Construction

I hired Mike to come into our office and train our staff & salesmen. We were blown away by his knowledge of the industry and his professionalism.

Michael Dier

Owner, Watkins Construction Inc.

Mike Coday is the man! Thank you for speaking in Blackhawk, CO at the GAF Rocky Mountain Roofing Summit. All of us at HomeGuard Restoration really appreciated the extra time you spent with our staff. We loved your speech; it hit home for all of us. Great job!

Danny Fix

Partner, HomeGuard Restoration
The rule about online lead generation is simply this: "Whoever can afford to pay the most wins."

Competitors can't copy you paying more for your leads. How much you pay is one thing totally in your control.

If they could pay more for leads than you can, they would be doing it, but if they can't, they can't. End of story. They lose.

Even when it comes to SEO, it's not cheap to get there, and Google likes to change the rules because they don't make any money from you ranking high in their free search results.

Google obviously favors big brands like HomeAdvisor, Yelp, BBB, and Thumbtack. Local roofing companies wanting to rank high on the Google search results can often take 6 months to 18 months of focused SEO work by a highly-skilled optimizer before they start ranking on Page 1.

In my opinion, your best bet for attracting phone calls and new prospects immediately is to invest heavily in paid Google Advertising (Google Ads PPC) and intelligently pay as much as you possibly can to DOMINATE your market. You want to get in front of people when they are actively looking for help in the areas you serve. 

In my opinion, Facebook is a waste of money most of the time. You can build your home services brand name using Facebook, something I personally do, but branding doesn't make the phone ring right away. There are advanced ways to use Facebook to generate leads, but only after you have your Google Ads campaign performing well on a consistent basis.

Many home services are generally a once every 5, 10, or sometimes 30-year event (e.g. roofing, slab leaks, foundation repair, wood blinds, etc.)

On the other hand, a company like Coca-cola can build their brand because people are making beverage decisions several times a day. 

It would be extremely difficult to focus first on building your brand using Facebook when most people won't need you for a decade or two. You have to invest your money on getting in front of the eyeballs that need you right now, this very minute. Google Advertising (Google Ads PPC) is the best way to do that, but it can be expensive, especially if you're not making an immediate return on your money. 

How much a lead costs depends on hundreds of variables including your specific home service type, season, weather, competition, and Google's ever-changing algorithm.

Let me know if you have questions about generating leads for your home services business.

Peace,
Mike

Mike Coday

Master Business Strategist

Strategy Session for Company Owners

Consulting Services

Testimonials

Anyone thinking about paying Mike for his time to consult and/or coach their sales team should read this! The money and time we invested in Mike at ASAP Roofing was more than worth it! We had an immediate return on both more time and money. Actually, about doubled our profit in the first 30 days! Also, allowed us to take off earlier, or use our extra time to make more money. Honestly, I can say, "Best investment yet!"

Klint Koppel

Co-Owner, ASAP Roofing & Construction

I hired Mike to come into our office and train our staff & salesmen. We were blown away by his knowledge of the industry and his professionalism.

Michael Dier

Owner, Watkins Construction Inc.

Mike Coday is the man! Thank you for speaking in Blackhawk, CO at the GAF Rocky Mountain Roofing Summit. All of us at HomeGuard Restoration really appreciated the extra time you spent with our staff. We loved your speech; it hit home for all of us. Great job!

Danny Fix

Partner, HomeGuard Restoration

FAQ

The rule about online lead generation is simply this: "Whoever can afford to pay the most wins."

Competitors can't copy you paying more for your leads. How much you pay is one thing totally in your control.

If they could pay more for leads than you can, they would be doing it, but if they can't, they can't. End of story. They lose.

Even when it comes to SEO, it's not cheap to get there, and Google likes to change the rules because they don't make any money from you ranking high in their free search results.

Google obviously favors big brands like HomeAdvisor, Yelp, BBB, and Thumbtack. Local roofing companies wanting to rank high on the Google search results can often take 6 months to 18 months of focused SEO work by a highly-skilled optimizer before they start ranking on Page 1.

In my opinion, your best bet for attracting phone calls and new prospects immediately is to invest heavily in paid Google Advertising (Google Ads PPC) and intelligently pay as much as you possibly can to DOMINATE your market. You want to get in front of people when they are actively looking for help in the areas you serve. 

In my opinion, Facebook is a waste of money most of the time. You can build your home services brand name using Facebook, something I personally do, but branding doesn't make the phone ring right away. There are advanced ways to use Facebook to generate leads, but only after you have your Google Ads campaign performing well on a consistent basis.

Many home services are generally a once every 5, 10, or sometimes 30-year event (e.g. roofing, slab leaks, foundation repair, wood blinds, etc.)

On the other hand, a company like Coca-cola can build their brand because people are making beverage decisions several times a day. 

It would be extremely difficult to focus first on building your brand using Facebook when most people won't need you for a decade or two. You have to invest your money on getting in front of the eyeballs that need you right now, this very minute. Google Advertising (Google Ads PPC) is the best way to do that, but it can be expensive, especially if you're not making an immediate return on your money. 

How much a lead costs depends on hundreds of variables including your specific home service type, season, weather, competition, and Google's ever-changing algorithm.

Let me know if you have questions about generating leads for your home services business.

Peace,
Mike