Youopoly is about more than just the copy. Before I’ve even written a word, you’ll leave our time together with a concrete strategy for the copy on your website. That said, here’s what you can expect by the Friday after our call:
- Home page copy. This will probably incorporate elements of about and elements of opt-in. We’ll talk about the best strategy for you on our call.
- About page copy.
- Copy for your opt-in page.
- A one page PDF opt-in gift. Think instant gratification or easy wins. On our call, we’ll talk about this crucial piece in your marketing arsenal and by Friday, it’ll be in your hands ready to hook up to your website.
- Opt-in niggly bits. All those little bits of copy that usually get totally forgotten about until right after you go live. ‘Almost done’ page, confirmation email, welcome email. These are all wonderful places for delighting your perfect people.
- Social media about/tag lines.