What is a press release?
A Press Release is a written form of communication prepared for the media for the purpose of announcing newsworthy content.Where does it go?
Our press release distribution reaches nearly every media outlet and newsroom nationwide. All press releases we distribute have the potential to reach 50 to 150 million viewers, 300 to 500 news outlets, and over 50,000 journalists. This includes distribution throughout networks such as the Associated Press (AP) and MarketWatch, as well as to distribution sources like The Wall Street Journal, USA Today and CBS (among many, many others!). And don’t discount smaller and local news networks–we distribute to thousands of these outlets, too, where there is less PR competition and you can get even greater visibility locally. Finally, our press releases appear on Google and any other search engine out there. For a complete list, see our Distribution & Syndication Sources
.How do I send my press release to all of these news media?
If you have a press release ready to be distributed to various media channels, you don’t have to do anything but submit it to us! We’ll do all of the distributing for you. We can also help you write your press releases so that they meet all syndication standards and reach as many media channels as possible.What happens when my press release is distributed through your network?
Your press release is sent to thousands of media and pressrooms nationwide, but keep in mind that the media and its journalists receive hundreds of press releases at their desks every day. Of all of these press releases, they decide to publish the ones that are relevant and interesting to them. You can increase your likelihood of having your press release published by media outlets by using our distribution service, which helps blast your press release out to an extremely high number of media outlets and journalists. The more channels that your press release is sent to, the higher chance of it getting picked up by journalists who feel compelled to publish your news! And, better yet, if you choose to have our professional writers craft and optimize your press release, it will most certainly get published by more media.How can press releases help my business or brand?
While invented over a century ago, press releases have become a secret weapon in our world today, with the explosion of social media and online marketplaces. Unlike expensive advertisements or PPC campaigns, a press release is content marketing that gives your business the best bang for your buck. The benefits are many, and all depend on your business’s marketing goals. At prREACH, we implement specific and specialized optimization strategies within each press release we write to get you the best exposure and attention.
If you are a business (small, large, eCommerce or brick and mortar), press releases can:
Rank your business higher in search engine results, increasing your visibility and showing up on local search resultsConvert viewers and readers into paying customersIncrease sales using consistently distributed content…and much more!If you are an Amazon seller, press releases can:
Help you launch, rank and stick in Amazon’s A9 algorithmDirect an immense amount of traffic to your listing and brandEstablish brand authority in your niche…and much more!It is impossible to cover all of the benefits of press releases here, but please refer to our blog
for further reading on how and why press releases can work very successfully for your business.How many pickups can I expect my press releases to receive?
The number of pickups your press release gets always depends on how relevant, useful and interesting it is. There are many, many topics that you can base your press release on (download our 108 Reasons for Writing a Press Release Guide here!
), but the trendier the topic, the better. If your press release is intelligently written in a way that touches upon a trend that journalists, bloggers and influencers would be publishing content about, then your press release will get picked up more. Current interest in a topic, a popular trend, a recent event in the news and properly formatted press releases will always get you the best exposure and attention.
This is where having our professional team write and edit your press release for you can really benefit. We do the research and know how to implement strategies in our PR writing that help make your press release (no matter what type of business you are!) relevant and interesting to the press.How long do press releases last or remain visible for?
It is not uncommon to see press releases stay at the top of Google search results for over a year–this is just how powerful press releases can be. A properly formatted and well written press release will initially get very high visibility, as it’s just been published and especially if it targets certain terms and trends. Usually after a week or so, things start to take on a more “natural” position in rankings and can stay there for several months, even over a year.