Laura McCaul

Amazon Copywriter and Content Specialist

Are you struggling with low or declining sales on Amazon? Or maybe you have your next product lined up but don't know how to differentiate from the competition and grab your customer's attention? You're not alone.

Amazon is becoming more competitive by the day. Most sellers fail to stand out, losing sales (and money) to competitors, often with inferior products. Sound familiar?

It's the copy that'll decide whether your product flies or flops. I treat your Amazon business as you should - as a brand. I will help you find your brand’s unique 'voice' so you can connect with your target audience to stand out from the crowd. 

I write sales copy that will make your listing bulletproof in the eyes of your perfect prospect so you can:

- increase sales;
- launch more products;
- become more profitable

All without having to spend any extra time or money on PPC. But don't just take my word for it. Check out what some of my happy clients have to say in the testimonials below.


Why work with me?

I started selling physical products on Amazon in 2015. I quickly discovered I was able to write killer product listings capable of competing with the top sellers in my niche.

I started writing product listings for other sellers I knew.  Word spread, and I started getting more clients. Before I knew it, I had more clients than I could handle, so I set up Prime Conversion to focus on this full-time. 

What started as a fun, side project to help other sellers increase their sales on Amazon quickly grew into the perfect business for me. 

Fast forward to today, and I’ve written hundreds of listings across multiple Amazon marketplaces with an average increased conversion rate of 52%. 

How much is an increase like that worth to your Amazon business?


As the Amazon marketplace becomes increasingly crowded, standing out on Amazon isn't a choice it's essential. 

I can help you connect with your ideal audience so you can knock out the competition.

We are thrilled with Laura’s copywriting and keyword research. Thanks to her, we had a highly successful product launch. Our conversion rate has been between 35% and 50% most days, which is phenomenal! After only 90 days, we are at gross revenues of over $15k per month in organic sales! Laura was thoroughly professional and did a wonderful job. We highly recommend her services and plan to continue using her for every product we launch! 

V. Petersen and T. Thomas

Brand Owners/Private Label Sellers

My listing had become quite generic, did not stand out and needed some fresh thinking. Laura's approach is robust. She thoroughly researches, comes up with creative ideas, provides sound advice and her writing style and approach was perfect for our brand. We were so impressed we hired her to write content for our website. I would highly recommend Laura and will definitely use her again.

V. Burrow

Brand Owner/Private Label Seller

My existing Amazon listings were converting ok but during a rebranding process, I realized my copy wasn’t talking to my ideal customer. Laura took the time to really understand the brand before doing extensive keyword research and identifying the language my ideal customer uses. She was extremely thorough and covered every detail. I was so pleased with the results I hired her to re-write my follow up email sequences which have resulted in increased feedback and review rates! Without a doubt, she has made a massive difference to my business. I wouldn't hesitate to recommend Laura to anyone who sells on Amazon.

D. Paterson

Brand Owner/Private Label Seller

Writing a product listing was a daunting task for us. Working with Laura meant we had one less thing to worry about and freed up valuable time so we could focus on other aspects of our product launch. Laura is extremely thorough and professional, and her communication was prompt and smooth. Her copy is strong and persuasive, and she has delivered results beyond our expectations. Our average conversion rate for this month is 60%! We are thrilled with the outcome and look forward to working with Laura again. 

Wayne C

Brand Owner/Private Label Seller

Laura has been great to work with from the beginning. Her professionalism and in-depth process are impressive. She really knows her stuff. She can craft the best listing possible for your product that connects with your customer. Her copy nailed my brand’s personality and captured the edgy voice I was looking for. Within the first month, my monthly sales revenue increased by 31%! I would recommend Laura to anyone who's serious about selling on Amazon. 

Tim P

Brand Owner/Private Label Seller
Our process is robust so we can write a product listing that converts at a level that competes with the top sellers in your niche. 

After we receive your payment, you’ll be directed to an online questionnaire to complete. To help us craft the most compelling copy possible, we’ll ask for some basic information about your brand, product and target audience.

Once we’ve received your completed questionnaire, we’ll schedule a briefing call to go through your completed questionnaire, answer any questions you may have and confirm a start date. Our current turnaround time is approximately ten working days.

Laura McCaul

Amazon Copywriter and Content Specialist

About Me

Are you struggling with low or declining sales on Amazon? Or maybe you have your next product lined up but don't know how to differentiate from the competition and grab your customer's attention? You're not alone.

Amazon is becoming more competitive by the day. Most sellers fail to stand out, losing sales (and money) to competitors, often with inferior products. Sound familiar?

It's the copy that'll decide whether your product flies or flops. I treat your Amazon business as you should - as a brand. I will help you find your brand’s unique 'voice' so you can connect with your target audience to stand out from the crowd. 

I write sales copy that will make your listing bulletproof in the eyes of your perfect prospect so you can:

- increase sales;
- launch more products;
- become more profitable

All without having to spend any extra time or money on PPC. But don't just take my word for it. Check out what some of my happy clients have to say in the testimonials below.


Why work with me?

I started selling physical products on Amazon in 2015. I quickly discovered I was able to write killer product listings capable of competing with the top sellers in my niche.

I started writing product listings for other sellers I knew.  Word spread, and I started getting more clients. Before I knew it, I had more clients than I could handle, so I set up Prime Conversion to focus on this full-time. 

What started as a fun, side project to help other sellers increase their sales on Amazon quickly grew into the perfect business for me. 

Fast forward to today, and I’ve written hundreds of listings across multiple Amazon marketplaces with an average increased conversion rate of 52%. 

How much is an increase like that worth to your Amazon business?


As the Amazon marketplace becomes increasingly crowded, standing out on Amazon isn't a choice it's essential. 

I can help you connect with your ideal audience so you can knock out the competition.

Testimonials

We are thrilled with Laura’s copywriting and keyword research. Thanks to her, we had a highly successful product launch. Our conversion rate has been between 35% and 50% most days, which is phenomenal! After only 90 days, we are at gross revenues of over $15k per month in organic sales! Laura was thoroughly professional and did a wonderful job. We highly recommend her services and plan to continue using her for every product we launch! 

V. Petersen and T. Thomas

Brand Owners/Private Label Sellers

My listing had become quite generic, did not stand out and needed some fresh thinking. Laura's approach is robust. She thoroughly researches, comes up with creative ideas, provides sound advice and her writing style and approach was perfect for our brand. We were so impressed we hired her to write content for our website. I would highly recommend Laura and will definitely use her again.

V. Burrow

Brand Owner/Private Label Seller

My existing Amazon listings were converting ok but during a rebranding process, I realized my copy wasn’t talking to my ideal customer. Laura took the time to really understand the brand before doing extensive keyword research and identifying the language my ideal customer uses. She was extremely thorough and covered every detail. I was so pleased with the results I hired her to re-write my follow up email sequences which have resulted in increased feedback and review rates! Without a doubt, she has made a massive difference to my business. I wouldn't hesitate to recommend Laura to anyone who sells on Amazon.

D. Paterson

Brand Owner/Private Label Seller

Writing a product listing was a daunting task for us. Working with Laura meant we had one less thing to worry about and freed up valuable time so we could focus on other aspects of our product launch. Laura is extremely thorough and professional, and her communication was prompt and smooth. Her copy is strong and persuasive, and she has delivered results beyond our expectations. Our average conversion rate for this month is 60%! We are thrilled with the outcome and look forward to working with Laura again. 

Wayne C

Brand Owner/Private Label Seller

Laura has been great to work with from the beginning. Her professionalism and in-depth process are impressive. She really knows her stuff. She can craft the best listing possible for your product that connects with your customer. Her copy nailed my brand’s personality and captured the edgy voice I was looking for. Within the first month, my monthly sales revenue increased by 31%! I would recommend Laura to anyone who's serious about selling on Amazon. 

Tim P

Brand Owner/Private Label Seller

FAQ

Our process is robust so we can write a product listing that converts at a level that competes with the top sellers in your niche. 

After we receive your payment, you’ll be directed to an online questionnaire to complete. To help us craft the most compelling copy possible, we’ll ask for some basic information about your brand, product and target audience.

Once we’ve received your completed questionnaire, we’ll schedule a briefing call to go through your completed questionnaire, answer any questions you may have and confirm a start date. Our current turnaround time is approximately ten working days.

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