David Bullock

Profit Optimization & Systems Engineer

Discover, Optimize and Leverage YOUR Optimal Process And Immediately Transform Your Life and Business.

Since 2004, I've worked with business owners, start-up and large enterprises to get more leads, sales, customers, and profits through results-accountable processes and projects.  I've presented around the world and I am recognized internationally for my marketing strategies. My workable strategic plans will give you breakthrough after breakthrough. I've had the pleasure of working with American Express, Dupont, Lending Tree and hundreds of small businesses. And, I have enjoyed every minute of it.

If you need real help, let's chat.

The tools that I use will get the results that you want as quickly as possible. You won't find them taught in any business class, online course or marketing  guru seminar. Business is about results not grades. These are real world techniques and methodologies that work right now.

I am not a typical consultant or coach who speaks in theoretical rhetoric buzz words or jargon. I do what I talk about in REAL time. With the right help and guidance, you can eliminate the stress and concern about the business/project you are currently working on.

Check out the FAQ Section at the bottom of this page to get quick answers about what this can do for you. But MOST IMPORTANTLY... Take Action...Take the next step.

Let's connect to see if there's a fit.

Schedule a 30 min FOR BUSINESS: How Can I Help You? Session Below



Corporate Site
StoryLeverage.com
Client/Customer Roster

Online Video Training
Packaging Your Offer Video
Creating A Business Process Video
Integration Of Online/Offline Media
Strategy vs. Tactics

Magazine Articles
Fast Company Magazine
Direct Marketing News
Black Enterprise Magazine
ABC News
Presidential Citation Award

Speaking/Teaching
Innovation Forum
Advising A Country
International Keynote

Interviews
Mixergy - Learn To Sell
eGovernment Bahrain
Blog World Expo Expo











If you want to open up your mind and learn how to think creatively and innovate over and over again faster than you ever though possible, then David Bullock is the consultant for you. David has opened my mind to several methods that have improved my business big time, such as TRIZ, mind maps, the concept of leverage in all forms, and more. Thank you David. Your consulting is worth it, 100%.

Richard Jacobs

Co Founder - Future Tech Podcast

David Bullock is one of the world’s leading experts in multi-variable and Taguchi advertising tests. He has produced an entirely new set of criteria for what makes advertising succeed … If you’re a highly sophisticated marketer, David is your man.

Perry Marshall

80/20 Sales & Marketing Expert

Have a business problem? Need a system created to accomplish business goals? Need advice on testing and tracking your marketing efforts -- online, offline, anywhere? Just call David Bullock. In the couple of projects I've worked with him on, it became immediately apparent he's one of the top minds in business today when it comes to creating real-world, usable solutions. I look forward to working with him into the future, and can't recommend him strongly enough to you.

Roy Fur

Worldclass Direct Response Copywriter

When it comes to multi-variant testing and conversion tracking, there is no one better on the planet; seriously. David can drop into any business and increase it's profitability almost overnight with his extensive knowledge and experience in the field.

Don Schnure

Ecommerce Expert

"David Bullock is brilliant in his delivery of the philosophy and teaching the practical applications of Story Leverage. This has been one of the best learning experiences of my life and career. It has connected the dots of my story, my customer's and the market stories in such a way that enhances the value of all that I bring and work with my clients to build. As a certified business acceleration coach, I am able to bring Story Leverage into my work to also create the joint venture opportunities that represent some of the acceleration strategies I teach. I am eternally grateful for David unlocking this hidden treasure. When the opportunity presents itself, I highly recommend learning Story Leverage. Your business and life will appreciate it." 

V. Lynn Hawkins

CEO/Founder of the P3 Academy of Social Entrepreneurship, Accelerated Business Development From Heart to Finish.

David Bullock is my #1 go-to buy for business optimization, which means looking at the entire business, with a focus on marketing, and making it perform better. If you want to try Taguchi testing, the top expert you should consult with is David Bullock. He’s got both the expertise and the software tools to set up, conduct, and interpret the results of a Taguchi test on your landing page quickly and efficiently.


Bob Bly

Independent Copywriter & Consultant

Your media page is very impressive.  In terms of your framing questions: Anytime time you get NATIONAL media exposure across MULTIPLE PLATFORMS you’ve had a very successful PR campaign:  Print Media – LA Times, Black Enterprise, The Tennessean, Memphis Commercial Appeal; Broadcast Media -  WALB-TV (Georgia); Trade Publications:  Fast Company, Inc. Magazine, Destination CRM; Speaking Engagements:  University of Virginia, University of Delaware, Middle Tennessee State University, Social Media Summit in Las Vegas; and countless on-line and blog mentions.  Having your name mentioned as an expert in leading national media outlets is the ultimate in PR positioning.

It’s hard to determine a cost for the amount of PR the campaign has gained because I would need to know the size of the story in print pubs, the amount of air time on the broadcast outlets, the number of hits/visits on blogs, and the size of the audiences in attendance at your speaking engagements.  However, the fact that your program and your name has been exposed to such a large number of diverse audiences across the country in multiple formats, it’s easily over $500,000 (that would be the low end of an estimate), probably closer to a million when you look at ad equivalency, media pitch time and on-line outreach.

Ronald Roberts

Managing Partner - Nashville’s Largest Public Relations Firm

I'll never forget Dave's willingness to go above and beyond in teaching me the ins and outs of Search Engine Optimization and Pay Per Click Advertising.

Since then I've used his teachings to increase visits to my client's websites by as much as 5X, which contributed up to 110% increase in online sales. 

He is very reliable and full of integrity. He's a true expert in his field who actually walks the walk and talks the talk. I highly recommend Dave.

Derek Viveiros

Founder at Uomo D'oro

After hearing David present in 2009, I applied to participate in his private mentoring program. As a career coach, he has delivered his life lessons in a 5 month program and I have tangible outcomes that are directly attributable to his input. Apart from being very cool, David is the rare adviser who has the experience and substantial wisdom to apply his knowledge to your situation for fast and positive outcomes. In particular, he has this ability to think outside the box, see what is normally hidden, and bring it all together in a strategic plan. It is without equivocation that I give David my highest recommendation. If you are fortunate enough to have the opportunity to learn from or work with David - take it.

Nic Lucas

Medical Researcher, Digital Marketing Strategist, Neuromarketing Consultant, Coach, Speaker, Author

Dave Bullock has a deep knowledge and understanding of Internet Business and Marketing training and providing implementation which will produce profitable results. I would recommend Dave Bullock to any organization that wishes to be successful.

Jeffrey Meier

Financial Advisor at Family First Life

The line of work I am in has given me the opportunity to work with some the most successful and talented marketers in the world, some of whom are responsible for the making of billions of dollars.

David is unquestionably up there with the best of the best.

His advice and knowledge are second to none. 

David is not about 1 trick ponies. . . 

His advice on positioning, traffic and business has helped me and thousands of his students achieve sustainable long term business assets that pay off for years.

When this man speaks grab a paper and pen, when he advises listen and take serious action...

He is one of a kind and THE best in the world at what he does.

Robert Grant

Corporate Facebook and Social Media Solutions | Facebook Marketing Strategist | Author | Professional Speaker

I have had the pleasure of working with David as a fellow faculty member of StomperNet and as my business partner at the SEORainmaker Conference in Orlando. David has a strong knowledge in the areas of conversion both online and offline. In fact, there isn't anyone that I know who understand the true art of conversion the way David Bullock does. However, for me, knowledge and experience in an industry is not the most important aspect - it is that of the person. David has integrity, treats others with respect and is someone I have invited into my home with my family and would gladly do again.

I fully trust David and when he talks about conversion, I listen. If your site is struggling, his retainer fee is well worth it.

Jerry West

Keynote Speaker, Affiliate Marketer and SEO

Truly one of the most intelligent and articulate people I have ever met. Generously shares his in depth knowledge on various facets of Internet marketing. I highly recommend David for any project he is willing to accept. This man is tuned in to and connected in web marketing circles.

Vincent Jackson

Technology Investment Advisor at The Contrarian Group

Our financial services firm hired David Bullock in 2011/2012 in order to optimize their pay per click campaigns, and to conduct conversion optimization services to their sales funnel in order to bring down costs and increase conversions and revenue. Below are the results after 6-9 months of running campaigns.

Result 1: Ad spend Budget Decreased by 45% while providing same number of leads. Cost per appointment dropped from $1,350 to $425
Result 2: Conversion rate of landing pages increased from 7% to 34%
Result 3: Daily booked in person appointments increased from 8 to 55
Result 4: Yearly revenue increase from $8mil to $175mil

Fabiano Moura

Director Of Marketing - Financial Services Company

David is a bad ass innovator. I was introduced to him through a common business partner, and his way of cutting through B.S. like a Jedi was inspiring, so I hung around and learned his methods.

Fast forward a few years to now: I own and operate 2 businesses, a third in the start up. The biggest one does 1.5 mill. USD per year. When we started to use his methods, we were at 250k.

Also: Looking back and knowing the numbers and with the 2008 downturn that hit our industry like an h-bomb, I can firmly say that if I would not have met David back then, I would be out of business today.

Only by applying what I learned from him were we able to grow our CR, thus our profit, thus our re-investment capital, and thus buy the time it took to turn a weak start-up into a player in our industry, within the top 5 in our country. And all that during the worst downturn the industry has ever known in 150 years.

So, on behalf of my 21 employees, their families that depend on them, several ten thousand customers whose lives we touched and myself, I would like to first off thank David for creating and sharing his know-how, for connecting dots and innovating, where no one boldly went before him.

And to you, potential future client of David: If you even only have half a brain and are drooling while you are reading this- if he says you could profit from what he has to offer, then it for certain is so. It might be your company that is safe by it next, it might be what you needed to put you on the path you want to be on for your future.

I only recently found out that the most successful people I know in a particular industry, use his methods too.

My name is Patrick Leypold, I am for real as is this testimonial, and you can reach me at www.leypoldpartner.com, I will be happy to confirm what I have written here, and answer any questions you might have from CEO to CEO regarding David Bullock.

Patrick Leypold

CEO - Leypold & Partner GmbH

"This is one of the most compelling interviews I have heard (and I listen to a lot of podcasts!).  David is humble in his success and has abundantly shared great ideas in hopes that we all learn something from him.  Well done."

Travis Smith

Online Traffic Ecommerce Consultant

David;

Just a quick update to let you know of my success with applying the MR2
software tool. This is ongoing.. so also stay tuned.

---------

MR2 FOR ADWORD CAMPAIGN TESTING
I tested a Google adwords AD variation with 4 Success Factors each with 2
Options as follows:

Headline (First Word) - 2 options
Headline (Second Word) - 2 options
Line 1 - 2 options
Line 2 - 2 options

I entered dummy values for the unused Success Factors/Options

BASELINE..
For the period 8/1~9/4 the existing campaign Ads at the given site had the
following results:

Total # Impressions = 146,640

Total # Clicks = 372

CTR = 0.25%


MR2 AD VARIATION TESTING & RESULTS...

The MR2 test ran for 6 days (9/5~9/10)

Total MR2 Ad Variations = 12 .. these were entered to Google for testing.

Total # Impressions = 26,509

Total # Clicks = 57

CTR = 0.21%

RESULTS: MR2 reported a winning ad variation that corresponded with
Googles winning CTR based ad variation (which was expected), but what was
quite impressive was that MR2 was able to identify the specific
contributing elements of the winning ad that got results. I have used
this information to optimize the landing and site content for organic
search and moreover developed a Positioning Statement for the product in
question (Personalized Printed Ribbon -- the kind used for weddings,
etc.) so that future content changes and promotions remain consistent
with the active (winning) ad variation.

AMAZING NEW CTR RESULTS!!
I now have the winning ad running for just the last 3 days with the
following results...

Total # Impressions = 3,588

Total # Clicks = 24

CTR = 0.66%

-----
CONCLUSIONS..
While the total number of impressions is pacing significantly lower (3,588
in 3 days vs 26,509 in 6 days), the net CTR change (so far) compared to
baseline (.25%) is an impressive +264%. So unless I am doing something
wrong or doing the math incorrectly or something significantly (and
negatively) changes going forward -- that is pretty (freaken) amazing!

To summarize, by applying MR2, I was able to identify a series of
pertinent ad variations to test for a relatively short period of time,
resulting in a winning ad (and core site optimization information) that
is showing significant and immediate positive results.
-----

Let me know if you have comments or suggestions... and thanks so much!

PS - If you feel these results would be meaningful to your audience, feel
free to publish them in whole or part.

J. Tis

CEO - Tis Corp

David is a man of integrity. I first met David through a recommendation from a friend who is CEO of a thriving company. The recommendation led to a working relationship as well as a strong friendship. David is astute and absolutely knows his field.

Shawn Mathis

Chairman & Former CEO at OnSomble, Inc.

After 15 years as an internet marketer, and studying dozens of really good marketers' teachings in-depth, it takes a lot to impress
me. 

I found David Bullock so brilliant that it actually intimidated me. When we finally met, he probably sensed my "hero worship" but he very quickly put me at ease... explaining that what I was raving about was "just math."

Tinu and David TOTALLY over-deliver and the MP3 is already loaded into my iPhone where I'm sure I'll drain the battery many times 
listening to it. I'll print out and mark up the PDF too, because that's how I absorb great information.

David and Tinu both take things to such a higher-level, and I love David because he makes me believe that I can do the same :-)

Willie Crawford

Online Marketing Legend

“Learning from David Bullock is a crucially important life experience. In 2006, I was also a Speaker at the Perry Marshall Internet Marketing Conference --- BUT, without any doubt, THE "HIT" of the entire conference was the David Bullock on-stage performance! 

As David left the stage, he was besieged with purported "Guru" after "Guru" who wanted to also learn from him. So, adopt a 'Whatever it takes approach' to visit ProfitEngineer.com, and take your business and your life to a whole new level!!! Congratulations!”

David Cooper

Chairman of Board, ASK David Cooper LLC

Sorry for the delay, end of month sales report was SOOOO long, it took us a while --a great problem to have! :)

Sales are up 35% this month from last. Which was up 20% from the month before, both usually our worst months because we have to stop selling the books at the end of the year, turn off all 15 order flows, and wait til the new books are ready. This time, I never turned them off, I went straight from 2007 to 2008. I didn't sleep for 2 days, but I did it! Then I tracked, tested, and tweaked, and the rest, you know.
Yay!
And this month has been even more awesome so far. This time last year, we barely had sales. Certainly not for digital.

Many thanks, and let me know when you're free for another call, Thurs or Friday?

See More In The FAQ Section - So What Is It Like To Work With David Bullock? Is He A Good Teacher? What Can I Expect?

Joan Mullally

Online Marketing Director - Johns Hopkins Health Alerts

I bought this Ebook because I know who you are, trust you - your information has never let me down, and I have known about David for years. I first learned about him when he was working with Taguchi multivariate testing and doing consulting for that.

So buying this was never a question of whether the info was solid.

I hope you do not mind that I will only provide a limited review. First of all, for everybody else - Tinu has no idea that I am writing this. I may not have written anything mainly because I just tend to avoid writing reviews unless it really grabs me.

But first, this really grabbed me. Yes, I have already read the transcript, and thank you for providing a transcript! I don't like audios or videos. lol

Secondly, I saw a comment above about waiting for reviews before buying. Seeing that also provided some impetus for writing this.

All anyone needs to do is Google, Tinu and David Bullock, and see the millions of returns in the serps for them. There is no issue of credibility, experience or expertise. I would be shocked if anyone found anything negative said about either of them.

Also, I feel people need to have a little more courage and be willing to do what we all do in business and assume some risk and responsibility. I could go on about that, but I won't bend your ear. So in that spirit, I will not provide a comprehensive review for the benefit of those who are not willing to do their due diligence or be willing to take some risk. (I'm assuming there could be risk issues - I may be wrong.)

The ideas and practical advice given in this special report are worth potential millions, in my estimation, to those special few who are willing to implement the strategies discussed. Sure, it takes guts, desire, motivation and all those things that so many seem to have difficulty with in their business lives.

David gives you solid ideas and techniques that are strategic, and they are based on his own experiences. He is not a theorist, and he even discusses the difference between the two and why they are significant in your ability to succeed.

I have been wrestling with something for a while because I have decided to enter the offline consulting market. David has provided a powerful solution for me that is actually a common issue for other online 'marketers' who want to elevate their game.

I now have a very clear path and know exactly what I want, and need, to do. I will follow his proven advice, and my mind is already turning with ideas I can implement that will make my business more powerful.

There's much more I could say, and I was purposely non-specific for the reasons previously stated.

So thanks very much, Tinu, for bringing this to us. This stuff isn't for everybody and you know that. But it will transform lives for some of us.

No guts, no glory. Eh?

Ken Thompson

Ecommerce Expert

This product is all Tinu says it is and more. The information that she gets out of David Bullock is priceless, and incredibly useful to both newbies and old-timers. 

David talks about the real world of information leverage, how to build offline credibility, and more. Tinu's questions are concise, and she really digs into the meat of the problem of marketing yourself as an expert, and how to move to the next level of clients.

There are so many tips and tricks in the interview, you will want to carefully go through the transcript as well. David has a lot of insight into ways of building your visibility as an expert (both on- and offline), and has many excellent examples of how he has done it. 

He makes a clear distinction (one that is often overlooked) between advertising vs. publicity, and discusses the best ways to use social media.

Anita Cohen-Williams

SEO and Social Media Pro

Tinu what you have put together here is a product that will stay on my desktop and be used as a reference for a long time to come. Not only is it a concise guide on positioning and branding for intermediate marketers and professionals, but I am sure it will also be a cherished find for many of the 'old school' online gurus - helping them to make sense of the 'new search', social positioning and staying on top of their game. Let's not leave out the newbie marketers though because herein lies information that we all screamed for in the start of our journey to becoming an expert in our own markets.

When people ask me "How can I learn to do what you do - working out of your home or with only your cell phone and living the dream?" too often I am stumped for a reply, but THIS guide shows where it all begins and the steps to realistic (time-wise), authentic branding. Today you have given me a place to send 'stuck marketers' and 'dream builders' to.

As for David I saw him speak once and I was mesmerized. He has a commanding presence and definitely shares advice that any serious entrepreneur should heed.

I am a marketer, an author, and as such this review may make the product sound too good to be true but I don't dare downplay the passion I have for this content - I am THAT certain that everyone who explores and employs the tactics and advice shared will benefit for years to come in both stature and income.

Kudos to you both and thanks for taking the time to create and share this product at such a great price!

Laura Childs

Ecommerce Professional

For over 20 years I have working with small to medium size businesses, providing marketing and sales services. In the last 10 years, I have integrated Internet Marketing into my consulting practice. Since 2006 I've been a member of the Warrior Forum, and purchased any WSO that could provide the latest methods for growing my practice and helping my clients.

I've seen dozens of ebooks on building an offline business. Most of them look pretty much the same. They all seem to miss a key component of what is critical to have a successful offline business. This one hits the bullseye.

Before people started pushing offline marketing as the new California Gold Rush, small business owners were called on by sales people more than anyone. Now they are overwhelmed by experienced, and inexperienced, marketers telling them they will make them rich using their Internet Magic. Showing them how they got someone's website, or a video, to the top of Google. How they can make a Facebook Fan Page. How they can get them customers using Mobile Marketing. Business owners have seen this before. The best clients are unimpressed.

There are intangibles involved in getting small business owners to hire you. Tinu and David go step-by-step through them. They explain how to go from impressing a prospect to getting hired. They aren't two people that just started working with business owners. They have been successfully doing it for years. They collect checks in the thousands from business owners (not hundreds, like most offline marketers), and they show you exactly how they do it.

I've worked with Tinu in the past, and I can tell you she is brilliant.
David and I know many of the same people, and they all say he is a genius.

If you really want to know how to be a successful offline consultant, add this Interview and Transcipt to your library.

Robert Brendan

Business Coach and Consultant

Andrew didn’t I tell you David was a genius?  Good going on pulling out so many golden nuggets of advice.  David thanks for your insight.  I’m going to make it a practice to pick up the phone and call more people to actually connect.  Andrew one really important thing that your sharing does to enhance the interview is to give the interviewee a moment to think, rest his voice, and spark trains of thought off of your comments.  I think as long as your sharing is closely related to the subject at hand that’s it’s a real plus for a number of reasons.

Brain Marsh

Content Distribution Expert

There are so many golden actionable tips in this interview, it really should have been in the premium section :) All the very best interviews I have watched on Mixergy have always been with people who are really passionate about what they do,  David obviously has built and earned his success but his passion shines brightly in this interview. Thanks

Kevin Waterman

Emergency Response Professional

I wrote David an email based on this Interview and at 7.30am last Sunday he was calling. Great to see he is calling. And, I think he is right, we are hiding a lot behind social and email tools. I want to see where this calling will take me… excellent to see David actually does it (and not only says it in interviews)

Dennis Dheijden

CEO - Convert.com
Profit Engineer

1. ) A business owner who creates reliable, predictable systems for lead and revenue generation. 
2.) A business owner who can troubleshoot and discover bottlenecks in a sales or business process.
3.) A business owner who can reduce cost while increasing revenue by identifying and exploiting hidden assets.

Are you looking to become the Profit Engineer for your business?
Please fill out the questionnaire as completely as you can. The rest is up to me to dig into your business issue and arrive at a workable and viable solution. 
In a nutshell, this is how you stop being lost in your business and project. Step by step tailored for you. Do this. Find this. Stop and wait for information here. You get the idea. Just like a GPS get you from point A to B. The Business GPS System moves you along in your business the same way. The Business GPS System eliminates guessing. BGPS ends trying without results.
The Story Leverage Methodology will fully align your actions, your messaging and your marketing implementation strategy.

The Story Leverage Methodology started in 2008. I was conducting a conference called the SEO Rainmaker Conference. During the conference, I made a statement. "There are only 4 stories going on at any giving time... The Market Story, The Customer Story, The Global Story And Your Story.... the most important is Your Story." One of the attendees, looked like he saw a ghost... his head snapped up and he stood up and said that is answer to everything. Then something happened a few days later he send over a graphic that illustrated that I stated. The statement for me was off the cuff but Russel brought it to my attention. 

In 2014, I revisited the concept and the graph but this time I applied it to business development and executive training and the Story Leverage Methodology was born.

In 2015, I started teaching the Story Leverage Methodology to others.
Porn, Pills and Potions. I have consulted and currently sell nutritional supplements online. I will not deal with anything that makes wild and outlandish claims.
Plan on approximately 90 mins. This 120-question assessment will evaluate and describe the degree of preference you have for each of 4 thinking styles, based on more than 30 years of cognitive research and real-world application in leading corporations.
Yes. The business has to earn at least $50,000 is the minimum. Otherwise, it is just a hobby and may not yet be important to the owner and/or the infrastructure and funding may not in place to implement some of the strategies that are recommended. If the business is not yet producing at least $50,000+ yearly, I will recommend resources so that the business can grow to the minimum revenue milestone.
The HBDI® consists of a 120 question self-assessment that can be taken online, then interpreted by a certified practitioner.  Team profiles are also available.  Once an individual understands his or her thinking style preferences, the door is open to improved communication, leadership, management, problem-solving, decision-making, and other aspects of personal and interpersonal development.
TRiZ is an innovation algorithm that was developed in Russian around 1920. Dr. Kowalick learned of the method in 1975. TRiz was introduced to the United States by Dr. James Kowalick when he started the TRiZ journal. In 2004, Dr. James Kowalick taught me the technology but more importantly he entusted me with his most valuable translations of the original manuscripts. See the interview with Dr. Kowalick Here.  What makes this applicable here is that Dr. James Kowalick applied the Taguchi Method to Advertising with remarkable results. See Inc. Magazine Article Here. David Bullock learned of this method from the Inc Magazine Article in 2003. Contacted Dr. Kowalick and became his apprentice to learn both the Taguchi Method and TRiZ.
A/B Split Testing is also called OFAT (One Factor At A Time, This is where one item is tested against a variation of that same item. For example Headline 1 vs. Headline 2. One of those headlines, if they are indeed different headlines, will work better to produce the desired result or action.

The Taguchi Testing Methodology is Multivariable/Multivariate Fractional Factorial Testing within an Orthogonal Matrix. (That was a mouthful)

Now in english and simply... this means that you are not only testing different items on the page (multivariable). You are also testing the combinations of those variables. So for example, you can test the Headline, Hero Shot, Greeting and Call to Action at the same time.

And you can test different combinations of those variables. 

For example: 

Variable Set 1 - Headline 1, Greeting 1, Call to action 1
Variable Set 2 - Headline 2, Greeting 2, Call to action 2

Combination Set 1 - Headline 1, Greeting 1, Call to action 1
Combination Set 2 - Headline 2, Greeting 2, Call to action 2
Combination Set 3 - Headline 1, Greeting 2, Call to action 2
Combination Set 4 - Headline 1, Greeting 1, Call to action 2
Combination Set 5 - Headline 2, Greeting 1, Call to action 1
Combination Set 5 - Headline 2, Greeting 2, Call to action 1
And so on...

The Taguchi Method is able to test the combinations and determine which tested items are most influential to the outcome of the test.

The method will tell you that the "Greeting" is a primary influencing factor so that you know where to concentrate your efforts to achieve the greatest results.

Further the Taguchi Method provides leverage with your testing. The math in the background is very complicated but what it allows you to do is test a few "special" combinations that simulate testing up to 1000 combinations in real time. So you test a few and get the results like you tested many. 

This leverage saves your time and money. Especially if you are paying for traffic. 

Taguchi is a framework for testing and optimization of any process. It comes from a distinguished legacy. Starting with Dr. Edward Deming a US States Statistician, who was send to Japan to aid in the reconstruction. The Taguchi Method was created by Genichi Taguchi and process control engineer who developed a procedure to reduce the amount of waste produced manufacturing processes. What makes this applicable here is that Dr. James Kowalick applied the Taguchi Method to Advertising with remarkable results. See Inc. Magazine Article Here. David Bullock learned of this method from the Inc Magazine Article in 2003. Contacted Dr. Kowalick and became his apprentice to learn both the Taguchi Method and TRiZ.
I will bring ALL of the experience and skills learned over the years to you and your project. Take a few minutes and read what's below to get to know me. The following is my condensed business autobiography.

First and foremost, I am not a teacher nor a typical consultant. I actually can do and implement what I talk about and tell you to do. I started as a mechanical engineer (don't let that scare you) but I found I had a skill for not only solving problems for my employers; but also, I could explain what was actually happening with the problem and the why and how of the solution in laymen's language so that even a child could understand what to do next, the why behind the action and the how. My job as was to make equipment safe for the technicians so that they would go home at night. So I took and continue to take my job very seriously. Be sure to ask me about my "Dupont Air Motor And Oil Experience" when we connect. 

Leaving people confused (but nodding their head) because the consultant is so technical and smart is not the goal. The goal is to find a workable solution and get a result.

Management and Troubleshooting
Back in 1990, I started working with The Dupont Co. as a maintenance engineer. In the first 6 months, I saved Dupont over $2 Million in engineering saving. What that means is... I found parts that where breaking that costs up to $300 and replaced them with $4 parts. And I was able to fix some of their processes so that the components would last longer in production so they made less "bad" product. Then I got promoted to maintenance supervisor. Imagine a 22 year old kid trying to manage men who were anywhere from 33 to 55 years old. The training and experience was invaluable. First, learn to manage machines. Second, learn to manage people. Third, learn to manage processes - people and machines. I had a different perspective even then. I thought, if maintenance is busy then something is broken. The goal of my position became keep the guys sitting and keep the machines running. When that was happening... Dupont (in my mind) was making money.

I had the privilege of working for Mobil Oil (1988 - 1989) as an intern sales engineer. Dupont (1990 - 1993) as a maintenance engineer, supervisor and process engineer. General Motors (1993) as a paint process engineer. And finally, FANUC Robotics (1993 - 2004) as a process engineer, program manager, project manager and then as an international account manager.

Direct Mail, Advertising and Cold Calling
In the beginning, I became interested in marketing as a support for sales while I was still working as an engineer at The Dupont Co. (1990). Back then, the only advertising media that I could experiment with was magazine (Popular Mechanics), Newspaper (USA Today) and mail (post card and direct mail). I had some success selling information products like a car buying guide and a marketing manual. I even used mail and cold calling via phone to enroll people in network marketing companies. I remember when I purchased my first computer in 1992 and a cannon bubble jet printer and I could then print business cards, letters and brochures for the products and services I was promoting.

My marketing experience was a hobby for years. I just loved the idea of "manufacturing customers" by writing a letter, finding the right list in the SRDS (old directory of mailing lists) book that I could find at my local library and just making money by mailing letters.

The Good Old Days Of Online Marketing
Then it shifted... Around 1993, the internet revolution began for me. Netscape, AOL and CompuServe become popular. On AOL's message board, I began to sell RAM memory upgrades, hard drives, CPUs, motherboards and laptop computers to people all over the US. I was having a blast and learning real time what internet marketing was all about. At that point, I was working as a process engineer at a robotics firm. I happened to sit next a very nice young lady in the marketing department who was tasked to build the company website. At that time, she didn't know how to build a website. Heck, neither did it. But I was willing to learn. HTML was all the was available and to build a website was a new skill. I helped her with that process and learned a ton.

Self Managed Account Manager (Remote Sales)
Fast forward to 1997, I got the opportunity to manage an  industrial equipment territory in the south. So I packed up my family and moved to TN to manage sales to companies like Nissan, BMW, Honda and Mercedes Benz. While working that territory as as salesman, I learned marketing, prospecting and sales lessons as I built a $300 Million Territory over the next 7 years.

Learning Online Marketing In Real Time
I discovered that if I sent an email to everyone in the manufacturing facility I was visiting before I arrived, I could find out where the new projects were, identify issues and have solutions for my clients before I arrived. This was my introduction to email marketing. Then it started, I build my first lead generation website in 1998. I made my first commission check ($32.10) selling supplements online as an affiliate in 2001. Also in 2000, I was growing a network of salesmen with a company called Locality which offered an online directory for local businesses. My networking salesforce was doubling every month throughout the US. I learned how to use ads in combination with voicemail and fax systems to create ads that recruited new sales people on autopilot.

The Taguchi/TRiZ Method
In 2004, life changed as I was doing my practical for my Business Professional Certification, I read an article about Dr. J. Kowalick in Inc. Magazine. The article talked about about how Dr. Kowalick was using something called the Taguchi Method to optimize emails and various advertisements. I was intrigued, tracked him down and became his apprentice for the Taguchi/TRiZ method. Soon I began to take on clients to help them increase conversion on their websites. At that time, I was doing optimization work for companies like Leading Tree (Email), American Express (Telemarketing Scripting - AmEx Open Program) and BASF (Email).

Telesales And Scripting Optimization
I remember getting a call on a Saturday in 2004. It was Saturday because I was in Sears looking for blades for my weed wacker. Anyway, the consultant that was on the line was looking to use the Taguchi Method to optimize the sales scripts for America Express. They were launching a new program called American Express Open and this particular consultant had somehow gotten the assignment to increase the conversion of the scripts that the agents were using for outbound calling. Long story short. What he suggested was not going to work. Over the next few weeks, a partner and I wrote the scripts, designed the testing matrix and gave the consultant the methodology for deployment. In the end, the "acceptance rate" meaning the business owner was willing to take the next step in the process when the agent called. Went from 10% to 50%. A 5x increase over baseline. No one would know it; but, I helped to launch the American Express Open Program.

Selling Via TeleSeminar
September 2004, I spoke on my first teleconference call and sold $12,000 of Taguchi Optimization Software in about 60 minutes. My first thought was, "Why would anyone work when you can sell online?" Anyway, that was the start of my business optimization and consulting career.

Dental Sites And SEO
In 2005, I was requested to manage the SEO on over 25 local dental sites. We added blogs, video and lead generation devices on each of these locally optimized sites. All of them ranked well their respective keywords.

Speaking For Hire
Things shifted for the better again when I was asked to keynote an event in 2006. I remember, it was like breathing. Thus, started my experience as a speaker. And I learned how to sell from the stage. This landed me a position on StomperNet Staff where I worked with over 300 online businesses helping them to create more sales. This is where I created the 150 point web business assessment checklist.

Data Mining Specialist
March 2007 - featured in Black Enterprise magazine for the using the Taguchi Method to reduce cost of sale by 90%. One of my students was featured as the case study in the article. His cost per sale reduced from $85 per sale to only $8. I can send you the article for your review at your request. Here is an article in Direct Marketing News Magazine about conversion testing and tracking.

Tech Editor Adwords For Dummies
Learned a bit about publishing in 2007, Wiley Publishing contacted me at the request of Howard Jacobson (Author) to be the Technical Editor for the 1st Edition of the Adwords For Dummies Book. While, I have much experience with pay per click traffic generation, this was my first experience with publishing.

High Ticket Event & Seminar
While working with Jerry West in 2007, he had this great idea. "Let's do a seminar." I agreed and the SEORainmaker Seminar Series was born. We held the events twice in the Gaylord Center in Florida and once in Nashville. For VIPs we included the clients room in the $5000 per head fee. We had gift baskets in the room when they arrived. Personalized pens, card cases, bags and note books were given as gifts throughout the seminar. We fed them dinner and taught our latest and greatest tools and techniques. And towards the end we, began to take on sponsors.

Lead Generation
In 2008, I worked with a company that had a new GPS technology for fleet management. I created a lead generation system for fleet owners who wanted to track the trucks in their fleet using a landing page, Adwords and a simple autoresponder. Those leads closed at 20% and were so valuable I got a call from the company a year later requesting the old leads because they were so well qualified.

Author/Speaker and Authority Building Through PR
In 2008, my co-author and I noticed a strange thing in the marketplace. This young Senator from Chicago was running for president and he had more than double the traffic coming to his website than his next competitor. I made a prediction that Barack Obama would win the 2008 election. If, and only if, the politics of politics did not take over. So Brent Leary and I started a podcast where we would discuss the latest real-time happenings with the 2008 campaign from the perspective of what could a business owner learn from the way social media was being leveraged in politics. We would end up writing the book Barack 2.0: Barack Obama's Social Media Lessons for Business. This was not about book about social media but it is a blueprint outlining a systematic method of taking a business from nowhere to somewhere in as little as 18 months.

This book created enough buzz to create 42 speaking engagements, numerous media mentions (Inc, Forbes, Black Enterprise, Fast Company) and even allowed me the opportunity to speak internationally in Dubai, Bahrain and Australia in 2011.

High End Video Content, Design and Distribution
While preparing for an Internet Marketing Meetup in Nashville (2009), I got a call from a friend. While we chatted, he mentioned that he was Michael Jordan's roommate during the NBA playoffs in 1998. Intrigued, I sat down and I immediately asked the question, "You have access to basketball players like that?" He very matter of fact said, "Yes". I said, "If I were you, I would get a camera and interview the legends and ask them one question...What are the untold stories and life lessons from your career?"

In that moment, Courtside Jones was born. Talani Goodson disappeared for a few months and came back with the first in the series. He interviewed the legends and the greats of basketball. Through Talani's persistence and hard work, the Courtside Jones Series premiered (2012) on The Fox Sports Network and Comcast SportsNet.  Then it was picked up by Kevin Hart's production empire. "Currently, Kimberly is producing a 10 episode docu-series “Courtside Jones” for Kevin Hart’s production company, Hartbeat Productions. This series explores life after basketball through the eyes of great legends that played the game." Now that is what can happen with a good idea is combined with hard work. See the very first episode with Rick Barry here at 2:59 you'll see my name mentioned as a special thanks.

Startup Experience - Software, Technology
In 2010, I got the opportunity hold the position of Chief Marketing Officer (CMO). Learned about startups, stock option and management with this experience. I was able to drive over 5000 members to enroll in 30days from Facebook. Further, we created a lead generation system that provided employable specialty nurses for hospitals which increased the value of the company.

Online Appointment Setting and Telesales Optimization
In 2011, I worked with a Financial Services company that was selling annuities. Here are the results after 6-9 months of running campaigns.
Result 1: Ad spend Budget Decreased by 45% while providing same number of leads. Cost per appointment dropped from $1,350 to $425
Result 2: Conversion rate of landing pages increased from 7% to 34%
Result 3: Daily booked in person appointments increased from 8 to 55
Result 4: Yearly revenue increase from $8mil to $175mil

Herrmann Brain Dominance Instrument® (HBDI) Certification
In 2012, I was introduced to a tool that I found so very helpful and effective because it showed me how I actually thought and processed information using the "four brains" that we all have. I was so intrigued. I became certified to interpret the data. And if has been the catalyst for breakthrough for so many of my clients as they sort through the narratives that limit their businesses, relationships and lives. I touch on it briefly in this Tedx Talk - Four Stories to 10X Your Life. Take a look, if you have not viewed this already.

Startup Experience - Infrastructure
In 2015, I was asked to be the Chief Technical Officer (CTO) for a dark fiber engineering and installation company. Here I learned about packaging a project, fund raising, how to successfully pitch to investors, valuation, government contracts, managing managers and investor negotiations.

So that is that long story made short. I have been around the block a few times. 

Not to mention the over 300 business owners from various industries that I had the pleasure to consult with over the years. The answer to your dilemma might be quietly sitting in another industry just waiting for us to discover it.

Read the testimonials. And Then Decide. 30 minutes is all it will take to make a decision to see if this is a fit for you. No sneaky sales pitch. If I can help you and there is a fit, we will continue.

If you have gotten this far... I am looking forward to connecting with you and exploring how we can work together!
My Simple Philosophy : If I Can't Save Or Make Your Money I Don't Deserve Your Business.

Here's How I Think And Why This May Be What You Need...
Have you noticed that most business owners and executives struggle to grow their businesses BUT have purchased all the "right" tools, taken all the "right" training and tried all the "new" methods but still are coming up short without prospects to speak with, flat lead generation and sales that are lagging. Or worse yet, a business model that is just not working.

I solve this problem fast. Because for most of us - time is not on our side.

I saw this with our own business and then saw this with my clients businesses too in spite of all the "quick- fix-I'll-show-you-the-easy-way-all you have to do is.." social media, marketing and networking advice. Most of what is being promoted, just plain does not work.

Bottom line... No sales. No Growth. No Business.

It is not the tools, training or the methods... The truth is the pieces do not work together because they are designed at cross purposes, taught separately and thus they can't work together. There is no system. The problem is that most don't know enough about their "The Total Market Story" to know what to use where and when. Yes, there is a method to this madness and a sequence too. In fact, profit sequencing and timing is everything.

I solve this frustrating "disconnection problem" for you by starting at the core to discover and align the Business Narrative and the four parts that make up every business. We will do an inventory of the current tools and methods to have them make sense and work together so you actually get the business RESULT you want which is more profit.

This process was created in the field while being tested and proven where immediate sales results were a must over the last 17 years with over 200 clients from e-commerce (low profit/high volume) companies to industrial automation firms (low volume/high profit). 

If you have the right pieces and know the sequence you can "rework your business" to the success that you want.

I have experience as an author, business owner, salesman, speaker, engineer, marketing, manufacturing, infrastructure and logistics. Having knowledge in these various areas provides thinking and options that are uncommon and powerful when put to work.

Currently, I am working as the Chief Technical Officer for a fiber optical installation firm serving the telecom segment in the greater NY region. So now we can add company valuation, fund raising and new market expansion as real world experiences.
About 10,000 yrs. While visiting Abu Simbel Temple in Egypt, I was taught the meaning of the four huge statues that are erected there. I simply applied the wisdom of the statues to business. And in that moment, The Story Leverage Methodology was discovered.
Actual Step By Step Email From Joan Mullally -  Online Marketing Director - Johns Hopkins Health Alerts

Johns Hopkins Health Alerts Results

Johns Hopkins Health Alerts is a free public service from Johns Hopkins Medicine, designed to bring news on, 15 different disease states to the over 50 population. We sell 15 White Papers on topics ranging from Arthritis to Memory, to Prostate and Vision. We well them in both print and ebook formats.

We are a relatively new site, and have been growing every day in terms of traffic, and in terms of sales of the books, but my instinct told me we could convert better, and so I've been working with David Bullock since the second week of December 2007.  I would highly recommend him as  a consultant if you wish to improve your marketing and conversion at your website.

In particular I wanted to try to move my customer base over to ebook format to eliminate concerns about picking, packing, shipping, postage  and physical book costs, in order to maximize profits rapidly, and improve our ROI on our PPC campaigns.

We met in person at a PPC conference, and he gave an excellent presentation on PPC and how to improve conversions dramatically.

It is not just enough to have traffic; you need to be able to convert that traffic.  I am head of online development for the site, and I had been saying that conversion was key to my marketing colleague and bosses for two years, and they simply did not get it. David was the first person who was really speaking the same language.

David was very perceptive in his questions about what we wanted to achieve. I reviewed all of his training materials, and was impressed with wide-ranging knowledge about all aspects of internet marketing, seo, ppc, web 2.0 and so on.

His advice and method of working is very practical. Unlike other internet marketers, he really does DO the work and get the results. He doesn't just talk the talk, he acts on his marketing materials every day.

David's system definitely works if you are patient enough to track your existing situation, and see what is really working, and what isn't. He emphasizes being honest about your results, and not getting emotionally or intellectually hung up on your ideas or way of doing things. He also emphasized that anything can be improved; to avoid the 'throw out the whole salesletter and start again' mentality, when instead a few small changes can reap big benefits.

The tools he recommended for finding the baseline, actual results at present,  were excellent, and easily implemented. I was up and running and assessing my page traffic in no time, to see exactly what they were doing on each page.

Once I could see what they were actually clicking or reading on the page, what actions they were taking, I had key insights into what keywords had brought them to my site, their interests, concerns and motivations. Then I could act upon them to improve my salesletter.

David and I had weekly phone meetings to discuss my progress, and to improve upon our existing sales material in order to address the keywords, interests and motivations identified above. He really understands the psychology of the sale, and by breaking down the sales
letters into components and testing each one in a structured way, I was able to improve my results dramatically.

I focused on the headlines of my sales letter for my test.  This sales letter was doing well, but I was sure it could do better. As David said, you can 'own your market' with the right strategies and tactics, and so this is what I have set out to do.

The average on page conversion is 1/4 to 1/2 of 1% on the internet. I could see my sales letter was doing well, but it had been written by an outside marketer and copywriter, and I felt sure I knew my own customers best, and could do better.

David's camatasia assessment basically agreed with what my instinct told me, but I had never been able to prove without the right tools in my kit.

In only a couple of days, I had my results: the sales letter I chose to work on had gone from converting at about 5% (which most people would be happy with) to 15%, 3x greater, with just one small change.

This motivated me to do a further tweak, which brought me up to 20%, and a third tweak brought me up to 25%-five times greater, with just a handful of tiny changes to the headline in only a few short days. Working in a carefully structure tracking and testing environment, I didn't not need to worry about losing sales, and if the changes did not work, it was easy to go back to the original version and try again.

Spurred by the great success of my first split test, I began to look at the other sales letters for my products.  Two in particular were extremely weak, and one I felt sure, could do well if I wrote a good headline and opening paragraph that reflected their keywords of interest.

I identified components of the sales letters that needed work, most specifically, the headlines, subheads, and 'engagement' devices which would help lead people through the sales process.

As I said, the track part requires patience. require a bit of patience on my part. Mostly because I was so excited at the things that I could see working, and the things that were not working, that I wanted to tweak the pages right away. 

But it was important to establish some sort of baseline performance, so that I could then measure an increase, decrease, or status quo in the sales process.

From those four sales letters, I got 5x, 4x, 3x, and 3x lift in sales respectively.

My results were so good, my promotional mailing colleague has started to change his sales letters to my versions. Sales have been up at the site by 25% from November to December and 35% from December to January.

Print to digital sales used to be 4 print books for every 1 digital sold. We are now selling twice as many digital as print.

Our PPC conversion is now 4 to 5x what it was on order flows where we lead them into a paid product purchase opportunity.  Other PPC order flows have also started to convert even though they were not specifically intended to lead them to a sale, just an email capture.

Our sales letter for our print newsletter, a product I didn't even think I would be able to improve that much, is now getting 5x more sales every day, with only the most minor change in the headline and opening paragraph, and re-paragraphing the letter to break it up into easier to read segments.

I reduced the bounce rate on my home page by over 10% in only a matter of days. Our email sign ups through PPC and organic has doubled.

Now that I am able to retain the traffic, I am able to engage in a better dialogue with them, and with my better conversion process, I am able to convert them from visitor to customer.

Therefore, with what I have learned from David thus far, and continue to learn, has improved ALL aspects of the website, not just the one project we were going to focus on.  And this all in less than 6 weeks.

Executive Summary:
Johns Hopkins Health Alerts
Sales of White Papers on 15 different health topics, in print and ebook formats
Multiple streams of traffic from PPC, SEO, own user base via editorial email and sales letters mailed as promotional emails
Head of online development

Baseline:
15 sales letters

4 sales letters increased by 2x
1 by 2.5x
3 by 3x
2 by 4x
1 by 5x
3 by 6x
1 by 26 x

The sales letter which boosted sales 26x over, at launch, was converting at 100% at one point when it launched=motivated buyers seeking the
information, versus 'tire kickers' who just wander along from a link to look at the sales letter.

Method of working:
I track my visits, clicks and sales daily.  I have created spreadsheets for all of these activities. I log every change I make. If I make a major change, I re-set my visitor counter to the new edition of the page. I wait til I have a statistically significant number, 500-100 hits, before I make further changes David and I confer every week on progress, and we work on another 'to do list' to implement, track and test.
 
All our results are clearly measurable, with proof in the tracking and testing, not some 'great idea' from an internet guru. All our work is in house-David is a terrific consultant, very accessible, but I take ultimate responsibility for everything that happens at the site, and either do the work myself, or delegate it as appropriate. If you are a hands-on marketer, this will definitely bring results.  
 
It can also be part of a team approach, but tracking, testing and tweaking need to be carried out in a consistent manner by whoever is 
responsible.

David's ideas and method of working are nearly foolproof if you are prepared to put in the work. Marketing is a fine science, and internet  marketing particularly so. But thanks to David's teachings, anyone can master it if they are willing to follow the system and implement the changes. 

Anyone taking on this task will need to be patient and practical, and have the ability to make changes quickly and easily to their website.They also need to be willing to put in the time.  You can get results overnight, but it might also be a few long days and nights of tracking, testing, tweaking, and recording results.

Finally, I have to say it is hard work, yes, but it is actually really FUN and exciting.  Every single person I have showed my tracking and testing and result to in my office, from the editor to the customer service person, has been totally thrilled to see how well we are doing, and how we can actually do even better. We were successful before, but the huge growth has made everyone more optimistic and willing to work that much harder to boost our success.

It is that much more fulfilling going into work every day knowing everything I do has the potential to get even better results than I've already achieved.  And I am just one person.

Now that I have proven the theory, other people want to help improve upon the success too. I am still in charge of the whole system because I've been so thoroughly trained by David, but now the editors are contributing keyword research and ideas to really polish our salesletters, and so I can move beyond merely tweaking the headlines, to looking at the other parts of the letters that can be improved.

In conclusion: David Bullock is the internet marketing guru's guru, a master of marketing,  traffic building, and conversion tactics.

David Bullock

Profit Optimization & Systems Engineer

Attention Business Owner...

Discover, Optimize and Leverage YOUR Optimal Process And Immediately Transform Your Life and Business.

Since 2004, I've worked with business owners, start-up and large enterprises to get more leads, sales, customers, and profits through results-accountable processes and projects.  I've presented around the world and I am recognized internationally for my marketing strategies. My workable strategic plans will give you breakthrough after breakthrough. I've had the pleasure of working with American Express, Dupont, Lending Tree and hundreds of small businesses. And, I have enjoyed every minute of it.

If you need real help, let's chat.

The tools that I use will get the results that you want as quickly as possible. You won't find them taught in any business class, online course or marketing  guru seminar. Business is about results not grades. These are real world techniques and methodologies that work right now.

I am not a typical consultant or coach who speaks in theoretical rhetoric buzz words or jargon. I do what I talk about in REAL time. With the right help and guidance, you can eliminate the stress and concern about the business/project you are currently working on.

Check out the FAQ Section at the bottom of this page to get quick answers about what this can do for you. But MOST IMPORTANTLY... Take Action...Take the next step.

Let's connect to see if there's a fit.

Schedule a 30 min FOR BUSINESS: How Can I Help You? Session Below



Corporate Site
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Integration Of Online/Offline Media
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Magazine Articles
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Speaking/Teaching
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What People Are Saying

If you want to open up your mind and learn how to think creatively and innovate over and over again faster than you ever though possible, then David Bullock is the consultant for you. David has opened my mind to several methods that have improved my business big time, such as TRIZ, mind maps, the concept of leverage in all forms, and more. Thank you David. Your consulting is worth it, 100%.

Richard Jacobs

Co Founder - Future Tech Podcast

David Bullock is one of the world’s leading experts in multi-variable and Taguchi advertising tests. He has produced an entirely new set of criteria for what makes advertising succeed … If you’re a highly sophisticated marketer, David is your man.

Perry Marshall

80/20 Sales & Marketing Expert

Have a business problem? Need a system created to accomplish business goals? Need advice on testing and tracking your marketing efforts -- online, offline, anywhere? Just call David Bullock. In the couple of projects I've worked with him on, it became immediately apparent he's one of the top minds in business today when it comes to creating real-world, usable solutions. I look forward to working with him into the future, and can't recommend him strongly enough to you.

Roy Fur

Worldclass Direct Response Copywriter

When it comes to multi-variant testing and conversion tracking, there is no one better on the planet; seriously. David can drop into any business and increase it's profitability almost overnight with his extensive knowledge and experience in the field.

Don Schnure

Ecommerce Expert

"David Bullock is brilliant in his delivery of the philosophy and teaching the practical applications of Story Leverage. This has been one of the best learning experiences of my life and career. It has connected the dots of my story, my customer's and the market stories in such a way that enhances the value of all that I bring and work with my clients to build. As a certified business acceleration coach, I am able to bring Story Leverage into my work to also create the joint venture opportunities that represent some of the acceleration strategies I teach. I am eternally grateful for David unlocking this hidden treasure. When the opportunity presents itself, I highly recommend learning Story Leverage. Your business and life will appreciate it." 

V. Lynn Hawkins

CEO/Founder of the P3 Academy of Social Entrepreneurship, Accelerated Business Development From Heart to Finish.

David Bullock is my #1 go-to buy for business optimization, which means looking at the entire business, with a focus on marketing, and making it perform better. If you want to try Taguchi testing, the top expert you should consult with is David Bullock. He’s got both the expertise and the software tools to set up, conduct, and interpret the results of a Taguchi test on your landing page quickly and efficiently.


Bob Bly

Independent Copywriter & Consultant

Your media page is very impressive.  In terms of your framing questions: Anytime time you get NATIONAL media exposure across MULTIPLE PLATFORMS you’ve had a very successful PR campaign:  Print Media – LA Times, Black Enterprise, The Tennessean, Memphis Commercial Appeal; Broadcast Media -  WALB-TV (Georgia); Trade Publications:  Fast Company, Inc. Magazine, Destination CRM; Speaking Engagements:  University of Virginia, University of Delaware, Middle Tennessee State University, Social Media Summit in Las Vegas; and countless on-line and blog mentions.  Having your name mentioned as an expert in leading national media outlets is the ultimate in PR positioning.

It’s hard to determine a cost for the amount of PR the campaign has gained because I would need to know the size of the story in print pubs, the amount of air time on the broadcast outlets, the number of hits/visits on blogs, and the size of the audiences in attendance at your speaking engagements.  However, the fact that your program and your name has been exposed to such a large number of diverse audiences across the country in multiple formats, it’s easily over $500,000 (that would be the low end of an estimate), probably closer to a million when you look at ad equivalency, media pitch time and on-line outreach.

Ronald Roberts

Managing Partner - Nashville’s Largest Public Relations Firm

I'll never forget Dave's willingness to go above and beyond in teaching me the ins and outs of Search Engine Optimization and Pay Per Click Advertising.

Since then I've used his teachings to increase visits to my client's websites by as much as 5X, which contributed up to 110% increase in online sales. 

He is very reliable and full of integrity. He's a true expert in his field who actually walks the walk and talks the talk. I highly recommend Dave.

Derek Viveiros

Founder at Uomo D'oro

After hearing David present in 2009, I applied to participate in his private mentoring program. As a career coach, he has delivered his life lessons in a 5 month program and I have tangible outcomes that are directly attributable to his input. Apart from being very cool, David is the rare adviser who has the experience and substantial wisdom to apply his knowledge to your situation for fast and positive outcomes. In particular, he has this ability to think outside the box, see what is normally hidden, and bring it all together in a strategic plan. It is without equivocation that I give David my highest recommendation. If you are fortunate enough to have the opportunity to learn from or work with David - take it.

Nic Lucas

Medical Researcher, Digital Marketing Strategist, Neuromarketing Consultant, Coach, Speaker, Author

Dave Bullock has a deep knowledge and understanding of Internet Business and Marketing training and providing implementation which will produce profitable results. I would recommend Dave Bullock to any organization that wishes to be successful.

Jeffrey Meier

Financial Advisor at Family First Life

The line of work I am in has given me the opportunity to work with some the most successful and talented marketers in the world, some of whom are responsible for the making of billions of dollars.

David is unquestionably up there with the best of the best.

His advice and knowledge are second to none. 

David is not about 1 trick ponies. . . 

His advice on positioning, traffic and business has helped me and thousands of his students achieve sustainable long term business assets that pay off for years.

When this man speaks grab a paper and pen, when he advises listen and take serious action...

He is one of a kind and THE best in the world at what he does.

Robert Grant

Corporate Facebook and Social Media Solutions | Facebook Marketing Strategist | Author | Professional Speaker

I have had the pleasure of working with David as a fellow faculty member of StomperNet and as my business partner at the SEORainmaker Conference in Orlando. David has a strong knowledge in the areas of conversion both online and offline. In fact, there isn't anyone that I know who understand the true art of conversion the way David Bullock does. However, for me, knowledge and experience in an industry is not the most important aspect - it is that of the person. David has integrity, treats others with respect and is someone I have invited into my home with my family and would gladly do again.

I fully trust David and when he talks about conversion, I listen. If your site is struggling, his retainer fee is well worth it.

Jerry West

Keynote Speaker, Affiliate Marketer and SEO

Truly one of the most intelligent and articulate people I have ever met. Generously shares his in depth knowledge on various facets of Internet marketing. I highly recommend David for any project he is willing to accept. This man is tuned in to and connected in web marketing circles.

Vincent Jackson

Technology Investment Advisor at The Contrarian Group

Our financial services firm hired David Bullock in 2011/2012 in order to optimize their pay per click campaigns, and to conduct conversion optimization services to their sales funnel in order to bring down costs and increase conversions and revenue. Below are the results after 6-9 months of running campaigns.

Result 1: Ad spend Budget Decreased by 45% while providing same number of leads. Cost per appointment dropped from $1,350 to $425
Result 2: Conversion rate of landing pages increased from 7% to 34%
Result 3: Daily booked in person appointments increased from 8 to 55
Result 4: Yearly revenue increase from $8mil to $175mil

Fabiano Moura

Director Of Marketing - Financial Services Company

David is a bad ass innovator. I was introduced to him through a common business partner, and his way of cutting through B.S. like a Jedi was inspiring, so I hung around and learned his methods.

Fast forward a few years to now: I own and operate 2 businesses, a third in the start up. The biggest one does 1.5 mill. USD per year. When we started to use his methods, we were at 250k.

Also: Looking back and knowing the numbers and with the 2008 downturn that hit our industry like an h-bomb, I can firmly say that if I would not have met David back then, I would be out of business today.

Only by applying what I learned from him were we able to grow our CR, thus our profit, thus our re-investment capital, and thus buy the time it took to turn a weak start-up into a player in our industry, within the top 5 in our country. And all that during the worst downturn the industry has ever known in 150 years.

So, on behalf of my 21 employees, their families that depend on them, several ten thousand customers whose lives we touched and myself, I would like to first off thank David for creating and sharing his know-how, for connecting dots and innovating, where no one boldly went before him.

And to you, potential future client of David: If you even only have half a brain and are drooling while you are reading this- if he says you could profit from what he has to offer, then it for certain is so. It might be your company that is safe by it next, it might be what you needed to put you on the path you want to be on for your future.

I only recently found out that the most successful people I know in a particular industry, use his methods too.

My name is Patrick Leypold, I am for real as is this testimonial, and you can reach me at www.leypoldpartner.com, I will be happy to confirm what I have written here, and answer any questions you might have from CEO to CEO regarding David Bullock.

Patrick Leypold

CEO - Leypold & Partner GmbH

"This is one of the most compelling interviews I have heard (and I listen to a lot of podcasts!).  David is humble in his success and has abundantly shared great ideas in hopes that we all learn something from him.  Well done."

Travis Smith

Online Traffic Ecommerce Consultant

David;

Just a quick update to let you know of my success with applying the MR2
software tool. This is ongoing.. so also stay tuned.

---------

MR2 FOR ADWORD CAMPAIGN TESTING
I tested a Google adwords AD variation with 4 Success Factors each with 2
Options as follows:

Headline (First Word) - 2 options
Headline (Second Word) - 2 options
Line 1 - 2 options
Line 2 - 2 options

I entered dummy values for the unused Success Factors/Options

BASELINE..
For the period 8/1~9/4 the existing campaign Ads at the given site had the
following results:

Total # Impressions = 146,640

Total # Clicks = 372

CTR = 0.25%


MR2 AD VARIATION TESTING & RESULTS...

The MR2 test ran for 6 days (9/5~9/10)

Total MR2 Ad Variations = 12 .. these were entered to Google for testing.

Total # Impressions = 26,509

Total # Clicks = 57

CTR = 0.21%

RESULTS: MR2 reported a winning ad variation that corresponded with
Googles winning CTR based ad variation (which was expected), but what was
quite impressive was that MR2 was able to identify the specific
contributing elements of the winning ad that got results. I have used
this information to optimize the landing and site content for organic
search and moreover developed a Positioning Statement for the product in
question (Personalized Printed Ribbon -- the kind used for weddings,
etc.) so that future content changes and promotions remain consistent
with the active (winning) ad variation.

AMAZING NEW CTR RESULTS!!
I now have the winning ad running for just the last 3 days with the
following results...

Total # Impressions = 3,588

Total # Clicks = 24

CTR = 0.66%

-----
CONCLUSIONS..
While the total number of impressions is pacing significantly lower (3,588
in 3 days vs 26,509 in 6 days), the net CTR change (so far) compared to
baseline (.25%) is an impressive +264%. So unless I am doing something
wrong or doing the math incorrectly or something significantly (and
negatively) changes going forward -- that is pretty (freaken) amazing!

To summarize, by applying MR2, I was able to identify a series of
pertinent ad variations to test for a relatively short period of time,
resulting in a winning ad (and core site optimization information) that
is showing significant and immediate positive results.
-----

Let me know if you have comments or suggestions... and thanks so much!

PS - If you feel these results would be meaningful to your audience, feel
free to publish them in whole or part.

J. Tis

CEO - Tis Corp

David is a man of integrity. I first met David through a recommendation from a friend who is CEO of a thriving company. The recommendation led to a working relationship as well as a strong friendship. David is astute and absolutely knows his field.

Shawn Mathis

Chairman & Former CEO at OnSomble, Inc.

After 15 years as an internet marketer, and studying dozens of really good marketers' teachings in-depth, it takes a lot to impress
me. 

I found David Bullock so brilliant that it actually intimidated me. When we finally met, he probably sensed my "hero worship" but he very quickly put me at ease... explaining that what I was raving about was "just math."

Tinu and David TOTALLY over-deliver and the MP3 is already loaded into my iPhone where I'm sure I'll drain the battery many times 
listening to it. I'll print out and mark up the PDF too, because that's how I absorb great information.

David and Tinu both take things to such a higher-level, and I love David because he makes me believe that I can do the same :-)

Willie Crawford

Online Marketing Legend

“Learning from David Bullock is a crucially important life experience. In 2006, I was also a Speaker at the Perry Marshall Internet Marketing Conference --- BUT, without any doubt, THE "HIT" of the entire conference was the David Bullock on-stage performance! 

As David left the stage, he was besieged with purported "Guru" after "Guru" who wanted to also learn from him. So, adopt a 'Whatever it takes approach' to visit ProfitEngineer.com, and take your business and your life to a whole new level!!! Congratulations!”

David Cooper

Chairman of Board, ASK David Cooper LLC

Sorry for the delay, end of month sales report was SOOOO long, it took us a while --a great problem to have! :)

Sales are up 35% this month from last. Which was up 20% from the month before, both usually our worst months because we have to stop selling the books at the end of the year, turn off all 15 order flows, and wait til the new books are ready. This time, I never turned them off, I went straight from 2007 to 2008. I didn't sleep for 2 days, but I did it! Then I tracked, tested, and tweaked, and the rest, you know.
Yay!
And this month has been even more awesome so far. This time last year, we barely had sales. Certainly not for digital.

Many thanks, and let me know when you're free for another call, Thurs or Friday?

See More In The FAQ Section - So What Is It Like To Work With David Bullock? Is He A Good Teacher? What Can I Expect?

Joan Mullally

Online Marketing Director - Johns Hopkins Health Alerts

I bought this Ebook because I know who you are, trust you - your information has never let me down, and I have known about David for years. I first learned about him when he was working with Taguchi multivariate testing and doing consulting for that.

So buying this was never a question of whether the info was solid.

I hope you do not mind that I will only provide a limited review. First of all, for everybody else - Tinu has no idea that I am writing this. I may not have written anything mainly because I just tend to avoid writing reviews unless it really grabs me.

But first, this really grabbed me. Yes, I have already read the transcript, and thank you for providing a transcript! I don't like audios or videos. lol

Secondly, I saw a comment above about waiting for reviews before buying. Seeing that also provided some impetus for writing this.

All anyone needs to do is Google, Tinu and David Bullock, and see the millions of returns in the serps for them. There is no issue of credibility, experience or expertise. I would be shocked if anyone found anything negative said about either of them.

Also, I feel people need to have a little more courage and be willing to do what we all do in business and assume some risk and responsibility. I could go on about that, but I won't bend your ear. So in that spirit, I will not provide a comprehensive review for the benefit of those who are not willing to do their due diligence or be willing to take some risk. (I'm assuming there could be risk issues - I may be wrong.)

The ideas and practical advice given in this special report are worth potential millions, in my estimation, to those special few who are willing to implement the strategies discussed. Sure, it takes guts, desire, motivation and all those things that so many seem to have difficulty with in their business lives.

David gives you solid ideas and techniques that are strategic, and they are based on his own experiences. He is not a theorist, and he even discusses the difference between the two and why they are significant in your ability to succeed.

I have been wrestling with something for a while because I have decided to enter the offline consulting market. David has provided a powerful solution for me that is actually a common issue for other online 'marketers' who want to elevate their game.

I now have a very clear path and know exactly what I want, and need, to do. I will follow his proven advice, and my mind is already turning with ideas I can implement that will make my business more powerful.

There's much more I could say, and I was purposely non-specific for the reasons previously stated.

So thanks very much, Tinu, for bringing this to us. This stuff isn't for everybody and you know that. But it will transform lives for some of us.

No guts, no glory. Eh?

Ken Thompson

Ecommerce Expert

This product is all Tinu says it is and more. The information that she gets out of David Bullock is priceless, and incredibly useful to both newbies and old-timers. 

David talks about the real world of information leverage, how to build offline credibility, and more. Tinu's questions are concise, and she really digs into the meat of the problem of marketing yourself as an expert, and how to move to the next level of clients.

There are so many tips and tricks in the interview, you will want to carefully go through the transcript as well. David has a lot of insight into ways of building your visibility as an expert (both on- and offline), and has many excellent examples of how he has done it. 

He makes a clear distinction (one that is often overlooked) between advertising vs. publicity, and discusses the best ways to use social media.

Anita Cohen-Williams

SEO and Social Media Pro

Tinu what you have put together here is a product that will stay on my desktop and be used as a reference for a long time to come. Not only is it a concise guide on positioning and branding for intermediate marketers and professionals, but I am sure it will also be a cherished find for many of the 'old school' online gurus - helping them to make sense of the 'new search', social positioning and staying on top of their game. Let's not leave out the newbie marketers though because herein lies information that we all screamed for in the start of our journey to becoming an expert in our own markets.

When people ask me "How can I learn to do what you do - working out of your home or with only your cell phone and living the dream?" too often I am stumped for a reply, but THIS guide shows where it all begins and the steps to realistic (time-wise), authentic branding. Today you have given me a place to send 'stuck marketers' and 'dream builders' to.

As for David I saw him speak once and I was mesmerized. He has a commanding presence and definitely shares advice that any serious entrepreneur should heed.

I am a marketer, an author, and as such this review may make the product sound too good to be true but I don't dare downplay the passion I have for this content - I am THAT certain that everyone who explores and employs the tactics and advice shared will benefit for years to come in both stature and income.

Kudos to you both and thanks for taking the time to create and share this product at such a great price!

Laura Childs

Ecommerce Professional

For over 20 years I have working with small to medium size businesses, providing marketing and sales services. In the last 10 years, I have integrated Internet Marketing into my consulting practice. Since 2006 I've been a member of the Warrior Forum, and purchased any WSO that could provide the latest methods for growing my practice and helping my clients.

I've seen dozens of ebooks on building an offline business. Most of them look pretty much the same. They all seem to miss a key component of what is critical to have a successful offline business. This one hits the bullseye.

Before people started pushing offline marketing as the new California Gold Rush, small business owners were called on by sales people more than anyone. Now they are overwhelmed by experienced, and inexperienced, marketers telling them they will make them rich using their Internet Magic. Showing them how they got someone's website, or a video, to the top of Google. How they can make a Facebook Fan Page. How they can get them customers using Mobile Marketing. Business owners have seen this before. The best clients are unimpressed.

There are intangibles involved in getting small business owners to hire you. Tinu and David go step-by-step through them. They explain how to go from impressing a prospect to getting hired. They aren't two people that just started working with business owners. They have been successfully doing it for years. They collect checks in the thousands from business owners (not hundreds, like most offline marketers), and they show you exactly how they do it.

I've worked with Tinu in the past, and I can tell you she is brilliant.
David and I know many of the same people, and they all say he is a genius.

If you really want to know how to be a successful offline consultant, add this Interview and Transcipt to your library.

Robert Brendan

Business Coach and Consultant

Andrew didn’t I tell you David was a genius?  Good going on pulling out so many golden nuggets of advice.  David thanks for your insight.  I’m going to make it a practice to pick up the phone and call more people to actually connect.  Andrew one really important thing that your sharing does to enhance the interview is to give the interviewee a moment to think, rest his voice, and spark trains of thought off of your comments.  I think as long as your sharing is closely related to the subject at hand that’s it’s a real plus for a number of reasons.

Brain Marsh

Content Distribution Expert

There are so many golden actionable tips in this interview, it really should have been in the premium section :) All the very best interviews I have watched on Mixergy have always been with people who are really passionate about what they do,  David obviously has built and earned his success but his passion shines brightly in this interview. Thanks

Kevin Waterman

Emergency Response Professional

I wrote David an email based on this Interview and at 7.30am last Sunday he was calling. Great to see he is calling. And, I think he is right, we are hiding a lot behind social and email tools. I want to see where this calling will take me… excellent to see David actually does it (and not only says it in interviews)

Dennis Dheijden

CEO - Convert.com

Frequently Asked Questions

Profit Engineer

1. ) A business owner who creates reliable, predictable systems for lead and revenue generation. 
2.) A business owner who can troubleshoot and discover bottlenecks in a sales or business process.
3.) A business owner who can reduce cost while increasing revenue by identifying and exploiting hidden assets.

Are you looking to become the Profit Engineer for your business?
Please fill out the questionnaire as completely as you can. The rest is up to me to dig into your business issue and arrive at a workable and viable solution. 
In a nutshell, this is how you stop being lost in your business and project. Step by step tailored for you. Do this. Find this. Stop and wait for information here. You get the idea. Just like a GPS get you from point A to B. The Business GPS System moves you along in your business the same way. The Business GPS System eliminates guessing. BGPS ends trying without results.
The Story Leverage Methodology will fully align your actions, your messaging and your marketing implementation strategy.

The Story Leverage Methodology started in 2008. I was conducting a conference called the SEO Rainmaker Conference. During the conference, I made a statement. "There are only 4 stories going on at any giving time... The Market Story, The Customer Story, The Global Story And Your Story.... the most important is Your Story." One of the attendees, looked like he saw a ghost... his head snapped up and he stood up and said that is answer to everything. Then something happened a few days later he send over a graphic that illustrated that I stated. The statement for me was off the cuff but Russel brought it to my attention. 

In 2014, I revisited the concept and the graph but this time I applied it to business development and executive training and the Story Leverage Methodology was born.

In 2015, I started teaching the Story Leverage Methodology to others.
Porn, Pills and Potions. I have consulted and currently sell nutritional supplements online. I will not deal with anything that makes wild and outlandish claims.
Plan on approximately 90 mins. This 120-question assessment will evaluate and describe the degree of preference you have for each of 4 thinking styles, based on more than 30 years of cognitive research and real-world application in leading corporations.
Yes. The business has to earn at least $50,000 is the minimum. Otherwise, it is just a hobby and may not yet be important to the owner and/or the infrastructure and funding may not in place to implement some of the strategies that are recommended. If the business is not yet producing at least $50,000+ yearly, I will recommend resources so that the business can grow to the minimum revenue milestone.
The HBDI® consists of a 120 question self-assessment that can be taken online, then interpreted by a certified practitioner.  Team profiles are also available.  Once an individual understands his or her thinking style preferences, the door is open to improved communication, leadership, management, problem-solving, decision-making, and other aspects of personal and interpersonal development.
TRiZ is an innovation algorithm that was developed in Russian around 1920. Dr. Kowalick learned of the method in 1975. TRiz was introduced to the United States by Dr. James Kowalick when he started the TRiZ journal. In 2004, Dr. James Kowalick taught me the technology but more importantly he entusted me with his most valuable translations of the original manuscripts. See the interview with Dr. Kowalick Here.  What makes this applicable here is that Dr. James Kowalick applied the Taguchi Method to Advertising with remarkable results. See Inc. Magazine Article Here. David Bullock learned of this method from the Inc Magazine Article in 2003. Contacted Dr. Kowalick and became his apprentice to learn both the Taguchi Method and TRiZ.
A/B Split Testing is also called OFAT (One Factor At A Time, This is where one item is tested against a variation of that same item. For example Headline 1 vs. Headline 2. One of those headlines, if they are indeed different headlines, will work better to produce the desired result or action.

The Taguchi Testing Methodology is Multivariable/Multivariate Fractional Factorial Testing within an Orthogonal Matrix. (That was a mouthful)

Now in english and simply... this means that you are not only testing different items on the page (multivariable). You are also testing the combinations of those variables. So for example, you can test the Headline, Hero Shot, Greeting and Call to Action at the same time.

And you can test different combinations of those variables. 

For example: 

Variable Set 1 - Headline 1, Greeting 1, Call to action 1
Variable Set 2 - Headline 2, Greeting 2, Call to action 2

Combination Set 1 - Headline 1, Greeting 1, Call to action 1
Combination Set 2 - Headline 2, Greeting 2, Call to action 2
Combination Set 3 - Headline 1, Greeting 2, Call to action 2
Combination Set 4 - Headline 1, Greeting 1, Call to action 2
Combination Set 5 - Headline 2, Greeting 1, Call to action 1
Combination Set 5 - Headline 2, Greeting 2, Call to action 1
And so on...

The Taguchi Method is able to test the combinations and determine which tested items are most influential to the outcome of the test.

The method will tell you that the "Greeting" is a primary influencing factor so that you know where to concentrate your efforts to achieve the greatest results.

Further the Taguchi Method provides leverage with your testing. The math in the background is very complicated but what it allows you to do is test a few "special" combinations that simulate testing up to 1000 combinations in real time. So you test a few and get the results like you tested many. 

This leverage saves your time and money. Especially if you are paying for traffic. 

Taguchi is a framework for testing and optimization of any process. It comes from a distinguished legacy. Starting with Dr. Edward Deming a US States Statistician, who was send to Japan to aid in the reconstruction. The Taguchi Method was created by Genichi Taguchi and process control engineer who developed a procedure to reduce the amount of waste produced manufacturing processes. What makes this applicable here is that Dr. James Kowalick applied the Taguchi Method to Advertising with remarkable results. See Inc. Magazine Article Here. David Bullock learned of this method from the Inc Magazine Article in 2003. Contacted Dr. Kowalick and became his apprentice to learn both the Taguchi Method and TRiZ.
I will bring ALL of the experience and skills learned over the years to you and your project. Take a few minutes and read what's below to get to know me. The following is my condensed business autobiography.

First and foremost, I am not a teacher nor a typical consultant. I actually can do and implement what I talk about and tell you to do. I started as a mechanical engineer (don't let that scare you) but I found I had a skill for not only solving problems for my employers; but also, I could explain what was actually happening with the problem and the why and how of the solution in laymen's language so that even a child could understand what to do next, the why behind the action and the how. My job as was to make equipment safe for the technicians so that they would go home at night. So I took and continue to take my job very seriously. Be sure to ask me about my "Dupont Air Motor And Oil Experience" when we connect. 

Leaving people confused (but nodding their head) because the consultant is so technical and smart is not the goal. The goal is to find a workable solution and get a result.

Management and Troubleshooting
Back in 1990, I started working with The Dupont Co. as a maintenance engineer. In the first 6 months, I saved Dupont over $2 Million in engineering saving. What that means is... I found parts that where breaking that costs up to $300 and replaced them with $4 parts. And I was able to fix some of their processes so that the components would last longer in production so they made less "bad" product. Then I got promoted to maintenance supervisor. Imagine a 22 year old kid trying to manage men who were anywhere from 33 to 55 years old. The training and experience was invaluable. First, learn to manage machines. Second, learn to manage people. Third, learn to manage processes - people and machines. I had a different perspective even then. I thought, if maintenance is busy then something is broken. The goal of my position became keep the guys sitting and keep the machines running. When that was happening... Dupont (in my mind) was making money.

I had the privilege of working for Mobil Oil (1988 - 1989) as an intern sales engineer. Dupont (1990 - 1993) as a maintenance engineer, supervisor and process engineer. General Motors (1993) as a paint process engineer. And finally, FANUC Robotics (1993 - 2004) as a process engineer, program manager, project manager and then as an international account manager.

Direct Mail, Advertising and Cold Calling
In the beginning, I became interested in marketing as a support for sales while I was still working as an engineer at The Dupont Co. (1990). Back then, the only advertising media that I could experiment with was magazine (Popular Mechanics), Newspaper (USA Today) and mail (post card and direct mail). I had some success selling information products like a car buying guide and a marketing manual. I even used mail and cold calling via phone to enroll people in network marketing companies. I remember when I purchased my first computer in 1992 and a cannon bubble jet printer and I could then print business cards, letters and brochures for the products and services I was promoting.

My marketing experience was a hobby for years. I just loved the idea of "manufacturing customers" by writing a letter, finding the right list in the SRDS (old directory of mailing lists) book that I could find at my local library and just making money by mailing letters.

The Good Old Days Of Online Marketing
Then it shifted... Around 1993, the internet revolution began for me. Netscape, AOL and CompuServe become popular. On AOL's message board, I began to sell RAM memory upgrades, hard drives, CPUs, motherboards and laptop computers to people all over the US. I was having a blast and learning real time what internet marketing was all about. At that point, I was working as a process engineer at a robotics firm. I happened to sit next a very nice young lady in the marketing department who was tasked to build the company website. At that time, she didn't know how to build a website. Heck, neither did it. But I was willing to learn. HTML was all the was available and to build a website was a new skill. I helped her with that process and learned a ton.

Self Managed Account Manager (Remote Sales)
Fast forward to 1997, I got the opportunity to manage an  industrial equipment territory in the south. So I packed up my family and moved to TN to manage sales to companies like Nissan, BMW, Honda and Mercedes Benz. While working that territory as as salesman, I learned marketing, prospecting and sales lessons as I built a $300 Million Territory over the next 7 years.

Learning Online Marketing In Real Time
I discovered that if I sent an email to everyone in the manufacturing facility I was visiting before I arrived, I could find out where the new projects were, identify issues and have solutions for my clients before I arrived. This was my introduction to email marketing. Then it started, I build my first lead generation website in 1998. I made my first commission check ($32.10) selling supplements online as an affiliate in 2001. Also in 2000, I was growing a network of salesmen with a company called Locality which offered an online directory for local businesses. My networking salesforce was doubling every month throughout the US. I learned how to use ads in combination with voicemail and fax systems to create ads that recruited new sales people on autopilot.

The Taguchi/TRiZ Method
In 2004, life changed as I was doing my practical for my Business Professional Certification, I read an article about Dr. J. Kowalick in Inc. Magazine. The article talked about about how Dr. Kowalick was using something called the Taguchi Method to optimize emails and various advertisements. I was intrigued, tracked him down and became his apprentice for the Taguchi/TRiZ method. Soon I began to take on clients to help them increase conversion on their websites. At that time, I was doing optimization work for companies like Leading Tree (Email), American Express (Telemarketing Scripting - AmEx Open Program) and BASF (Email).

Telesales And Scripting Optimization
I remember getting a call on a Saturday in 2004. It was Saturday because I was in Sears looking for blades for my weed wacker. Anyway, the consultant that was on the line was looking to use the Taguchi Method to optimize the sales scripts for America Express. They were launching a new program called American Express Open and this particular consultant had somehow gotten the assignment to increase the conversion of the scripts that the agents were using for outbound calling. Long story short. What he suggested was not going to work. Over the next few weeks, a partner and I wrote the scripts, designed the testing matrix and gave the consultant the methodology for deployment. In the end, the "acceptance rate" meaning the business owner was willing to take the next step in the process when the agent called. Went from 10% to 50%. A 5x increase over baseline. No one would know it; but, I helped to launch the American Express Open Program.

Selling Via TeleSeminar
September 2004, I spoke on my first teleconference call and sold $12,000 of Taguchi Optimization Software in about 60 minutes. My first thought was, "Why would anyone work when you can sell online?" Anyway, that was the start of my business optimization and consulting career.

Dental Sites And SEO
In 2005, I was requested to manage the SEO on over 25 local dental sites. We added blogs, video and lead generation devices on each of these locally optimized sites. All of them ranked well their respective keywords.

Speaking For Hire
Things shifted for the better again when I was asked to keynote an event in 2006. I remember, it was like breathing. Thus, started my experience as a speaker. And I learned how to sell from the stage. This landed me a position on StomperNet Staff where I worked with over 300 online businesses helping them to create more sales. This is where I created the 150 point web business assessment checklist.

Data Mining Specialist
March 2007 - featured in Black Enterprise magazine for the using the Taguchi Method to reduce cost of sale by 90%. One of my students was featured as the case study in the article. His cost per sale reduced from $85 per sale to only $8. I can send you the article for your review at your request. Here is an article in Direct Marketing News Magazine about conversion testing and tracking.

Tech Editor Adwords For Dummies
Learned a bit about publishing in 2007, Wiley Publishing contacted me at the request of Howard Jacobson (Author) to be the Technical Editor for the 1st Edition of the Adwords For Dummies Book. While, I have much experience with pay per click traffic generation, this was my first experience with publishing.

High Ticket Event & Seminar
While working with Jerry West in 2007, he had this great idea. "Let's do a seminar." I agreed and the SEORainmaker Seminar Series was born. We held the events twice in the Gaylord Center in Florida and once in Nashville. For VIPs we included the clients room in the $5000 per head fee. We had gift baskets in the room when they arrived. Personalized pens, card cases, bags and note books were given as gifts throughout the seminar. We fed them dinner and taught our latest and greatest tools and techniques. And towards the end we, began to take on sponsors.

Lead Generation
In 2008, I worked with a company that had a new GPS technology for fleet management. I created a lead generation system for fleet owners who wanted to track the trucks in their fleet using a landing page, Adwords and a simple autoresponder. Those leads closed at 20% and were so valuable I got a call from the company a year later requesting the old leads because they were so well qualified.

Author/Speaker and Authority Building Through PR
In 2008, my co-author and I noticed a strange thing in the marketplace. This young Senator from Chicago was running for president and he had more than double the traffic coming to his website than his next competitor. I made a prediction that Barack Obama would win the 2008 election. If, and only if, the politics of politics did not take over. So Brent Leary and I started a podcast where we would discuss the latest real-time happenings with the 2008 campaign from the perspective of what could a business owner learn from the way social media was being leveraged in politics. We would end up writing the book Barack 2.0: Barack Obama's Social Media Lessons for Business. This was not about book about social media but it is a blueprint outlining a systematic method of taking a business from nowhere to somewhere in as little as 18 months.

This book created enough buzz to create 42 speaking engagements, numerous media mentions (Inc, Forbes, Black Enterprise, Fast Company) and even allowed me the opportunity to speak internationally in Dubai, Bahrain and Australia in 2011.

High End Video Content, Design and Distribution
While preparing for an Internet Marketing Meetup in Nashville (2009), I got a call from a friend. While we chatted, he mentioned that he was Michael Jordan's roommate during the NBA playoffs in 1998. Intrigued, I sat down and I immediately asked the question, "You have access to basketball players like that?" He very matter of fact said, "Yes". I said, "If I were you, I would get a camera and interview the legends and ask them one question...What are the untold stories and life lessons from your career?"

In that moment, Courtside Jones was born. Talani Goodson disappeared for a few months and came back with the first in the series. He interviewed the legends and the greats of basketball. Through Talani's persistence and hard work, the Courtside Jones Series premiered (2012) on The Fox Sports Network and Comcast SportsNet.  Then it was picked up by Kevin Hart's production empire. "Currently, Kimberly is producing a 10 episode docu-series “Courtside Jones” for Kevin Hart’s production company, Hartbeat Productions. This series explores life after basketball through the eyes of great legends that played the game." Now that is what can happen with a good idea is combined with hard work. See the very first episode with Rick Barry here at 2:59 you'll see my name mentioned as a special thanks.

Startup Experience - Software, Technology
In 2010, I got the opportunity hold the position of Chief Marketing Officer (CMO). Learned about startups, stock option and management with this experience. I was able to drive over 5000 members to enroll in 30days from Facebook. Further, we created a lead generation system that provided employable specialty nurses for hospitals which increased the value of the company.

Online Appointment Setting and Telesales Optimization
In 2011, I worked with a Financial Services company that was selling annuities. Here are the results after 6-9 months of running campaigns.
Result 1: Ad spend Budget Decreased by 45% while providing same number of leads. Cost per appointment dropped from $1,350 to $425
Result 2: Conversion rate of landing pages increased from 7% to 34%
Result 3: Daily booked in person appointments increased from 8 to 55
Result 4: Yearly revenue increase from $8mil to $175mil

Herrmann Brain Dominance Instrument® (HBDI) Certification
In 2012, I was introduced to a tool that I found so very helpful and effective because it showed me how I actually thought and processed information using the "four brains" that we all have. I was so intrigued. I became certified to interpret the data. And if has been the catalyst for breakthrough for so many of my clients as they sort through the narratives that limit their businesses, relationships and lives. I touch on it briefly in this Tedx Talk - Four Stories to 10X Your Life. Take a look, if you have not viewed this already.

Startup Experience - Infrastructure
In 2015, I was asked to be the Chief Technical Officer (CTO) for a dark fiber engineering and installation company. Here I learned about packaging a project, fund raising, how to successfully pitch to investors, valuation, government contracts, managing managers and investor negotiations.

So that is that long story made short. I have been around the block a few times. 

Not to mention the over 300 business owners from various industries that I had the pleasure to consult with over the years. The answer to your dilemma might be quietly sitting in another industry just waiting for us to discover it.

Read the testimonials. And Then Decide. 30 minutes is all it will take to make a decision to see if this is a fit for you. No sneaky sales pitch. If I can help you and there is a fit, we will continue.

If you have gotten this far... I am looking forward to connecting with you and exploring how we can work together!
My Simple Philosophy : If I Can't Save Or Make Your Money I Don't Deserve Your Business.

Here's How I Think And Why This May Be What You Need...
Have you noticed that most business owners and executives struggle to grow their businesses BUT have purchased all the "right" tools, taken all the "right" training and tried all the "new" methods but still are coming up short without prospects to speak with, flat lead generation and sales that are lagging. Or worse yet, a business model that is just not working.

I solve this problem fast. Because for most of us - time is not on our side.

I saw this with our own business and then saw this with my clients businesses too in spite of all the "quick- fix-I'll-show-you-the-easy-way-all you have to do is.." social media, marketing and networking advice. Most of what is being promoted, just plain does not work.

Bottom line... No sales. No Growth. No Business.

It is not the tools, training or the methods... The truth is the pieces do not work together because they are designed at cross purposes, taught separately and thus they can't work together. There is no system. The problem is that most don't know enough about their "The Total Market Story" to know what to use where and when. Yes, there is a method to this madness and a sequence too. In fact, profit sequencing and timing is everything.

I solve this frustrating "disconnection problem" for you by starting at the core to discover and align the Business Narrative and the four parts that make up every business. We will do an inventory of the current tools and methods to have them make sense and work together so you actually get the business RESULT you want which is more profit.

This process was created in the field while being tested and proven where immediate sales results were a must over the last 17 years with over 200 clients from e-commerce (low profit/high volume) companies to industrial automation firms (low volume/high profit). 

If you have the right pieces and know the sequence you can "rework your business" to the success that you want.

I have experience as an author, business owner, salesman, speaker, engineer, marketing, manufacturing, infrastructure and logistics. Having knowledge in these various areas provides thinking and options that are uncommon and powerful when put to work.

Currently, I am working as the Chief Technical Officer for a fiber optical installation firm serving the telecom segment in the greater NY region. So now we can add company valuation, fund raising and new market expansion as real world experiences.
About 10,000 yrs. While visiting Abu Simbel Temple in Egypt, I was taught the meaning of the four huge statues that are erected there. I simply applied the wisdom of the statues to business. And in that moment, The Story Leverage Methodology was discovered.
Actual Step By Step Email From Joan Mullally -  Online Marketing Director - Johns Hopkins Health Alerts

Johns Hopkins Health Alerts Results

Johns Hopkins Health Alerts is a free public service from Johns Hopkins Medicine, designed to bring news on, 15 different disease states to the over 50 population. We sell 15 White Papers on topics ranging from Arthritis to Memory, to Prostate and Vision. We well them in both print and ebook formats.

We are a relatively new site, and have been growing every day in terms of traffic, and in terms of sales of the books, but my instinct told me we could convert better, and so I've been working with David Bullock since the second week of December 2007.  I would highly recommend him as  a consultant if you wish to improve your marketing and conversion at your website.

In particular I wanted to try to move my customer base over to ebook format to eliminate concerns about picking, packing, shipping, postage  and physical book costs, in order to maximize profits rapidly, and improve our ROI on our PPC campaigns.

We met in person at a PPC conference, and he gave an excellent presentation on PPC and how to improve conversions dramatically.

It is not just enough to have traffic; you need to be able to convert that traffic.  I am head of online development for the site, and I had been saying that conversion was key to my marketing colleague and bosses for two years, and they simply did not get it. David was the first person who was really speaking the same language.

David was very perceptive in his questions about what we wanted to achieve. I reviewed all of his training materials, and was impressed with wide-ranging knowledge about all aspects of internet marketing, seo, ppc, web 2.0 and so on.

His advice and method of working is very practical. Unlike other internet marketers, he really does DO the work and get the results. He doesn't just talk the talk, he acts on his marketing materials every day.

David's system definitely works if you are patient enough to track your existing situation, and see what is really working, and what isn't. He emphasizes being honest about your results, and not getting emotionally or intellectually hung up on your ideas or way of doing things. He also emphasized that anything can be improved; to avoid the 'throw out the whole salesletter and start again' mentality, when instead a few small changes can reap big benefits.

The tools he recommended for finding the baseline, actual results at present,  were excellent, and easily implemented. I was up and running and assessing my page traffic in no time, to see exactly what they were doing on each page.

Once I could see what they were actually clicking or reading on the page, what actions they were taking, I had key insights into what keywords had brought them to my site, their interests, concerns and motivations. Then I could act upon them to improve my salesletter.

David and I had weekly phone meetings to discuss my progress, and to improve upon our existing sales material in order to address the keywords, interests and motivations identified above. He really understands the psychology of the sale, and by breaking down the sales
letters into components and testing each one in a structured way, I was able to improve my results dramatically.

I focused on the headlines of my sales letter for my test.  This sales letter was doing well, but I was sure it could do better. As David said, you can 'own your market' with the right strategies and tactics, and so this is what I have set out to do.

The average on page conversion is 1/4 to 1/2 of 1% on the internet. I could see my sales letter was doing well, but it had been written by an outside marketer and copywriter, and I felt sure I knew my own customers best, and could do better.

David's camatasia assessment basically agreed with what my instinct told me, but I had never been able to prove without the right tools in my kit.

In only a couple of days, I had my results: the sales letter I chose to work on had gone from converting at about 5% (which most people would be happy with) to 15%, 3x greater, with just one small change.

This motivated me to do a further tweak, which brought me up to 20%, and a third tweak brought me up to 25%-five times greater, with just a handful of tiny changes to the headline in only a few short days. Working in a carefully structure tracking and testing environment, I didn't not need to worry about losing sales, and if the changes did not work, it was easy to go back to the original version and try again.

Spurred by the great success of my first split test, I began to look at the other sales letters for my products.  Two in particular were extremely weak, and one I felt sure, could do well if I wrote a good headline and opening paragraph that reflected their keywords of interest.

I identified components of the sales letters that needed work, most specifically, the headlines, subheads, and 'engagement' devices which would help lead people through the sales process.

As I said, the track part requires patience. require a bit of patience on my part. Mostly because I was so excited at the things that I could see working, and the things that were not working, that I wanted to tweak the pages right away. 

But it was important to establish some sort of baseline performance, so that I could then measure an increase, decrease, or status quo in the sales process.

From those four sales letters, I got 5x, 4x, 3x, and 3x lift in sales respectively.

My results were so good, my promotional mailing colleague has started to change his sales letters to my versions. Sales have been up at the site by 25% from November to December and 35% from December to January.

Print to digital sales used to be 4 print books for every 1 digital sold. We are now selling twice as many digital as print.

Our PPC conversion is now 4 to 5x what it was on order flows where we lead them into a paid product purchase opportunity.  Other PPC order flows have also started to convert even though they were not specifically intended to lead them to a sale, just an email capture.

Our sales letter for our print newsletter, a product I didn't even think I would be able to improve that much, is now getting 5x more sales every day, with only the most minor change in the headline and opening paragraph, and re-paragraphing the letter to break it up into easier to read segments.

I reduced the bounce rate on my home page by over 10% in only a matter of days. Our email sign ups through PPC and organic has doubled.

Now that I am able to retain the traffic, I am able to engage in a better dialogue with them, and with my better conversion process, I am able to convert them from visitor to customer.

Therefore, with what I have learned from David thus far, and continue to learn, has improved ALL aspects of the website, not just the one project we were going to focus on.  And this all in less than 6 weeks.

Executive Summary:
Johns Hopkins Health Alerts
Sales of White Papers on 15 different health topics, in print and ebook formats
Multiple streams of traffic from PPC, SEO, own user base via editorial email and sales letters mailed as promotional emails
Head of online development

Baseline:
15 sales letters

4 sales letters increased by 2x
1 by 2.5x
3 by 3x
2 by 4x
1 by 5x
3 by 6x
1 by 26 x

The sales letter which boosted sales 26x over, at launch, was converting at 100% at one point when it launched=motivated buyers seeking the
information, versus 'tire kickers' who just wander along from a link to look at the sales letter.

Method of working:
I track my visits, clicks and sales daily.  I have created spreadsheets for all of these activities. I log every change I make. If I make a major change, I re-set my visitor counter to the new edition of the page. I wait til I have a statistically significant number, 500-100 hits, before I make further changes David and I confer every week on progress, and we work on another 'to do list' to implement, track and test.
 
All our results are clearly measurable, with proof in the tracking and testing, not some 'great idea' from an internet guru. All our work is in house-David is a terrific consultant, very accessible, but I take ultimate responsibility for everything that happens at the site, and either do the work myself, or delegate it as appropriate. If you are a hands-on marketer, this will definitely bring results.  
 
It can also be part of a team approach, but tracking, testing and tweaking need to be carried out in a consistent manner by whoever is 
responsible.

David's ideas and method of working are nearly foolproof if you are prepared to put in the work. Marketing is a fine science, and internet  marketing particularly so. But thanks to David's teachings, anyone can master it if they are willing to follow the system and implement the changes. 

Anyone taking on this task will need to be patient and practical, and have the ability to make changes quickly and easily to their website.They also need to be willing to put in the time.  You can get results overnight, but it might also be a few long days and nights of tracking, testing, tweaking, and recording results.

Finally, I have to say it is hard work, yes, but it is actually really FUN and exciting.  Every single person I have showed my tracking and testing and result to in my office, from the editor to the customer service person, has been totally thrilled to see how well we are doing, and how we can actually do even better. We were successful before, but the huge growth has made everyone more optimistic and willing to work that much harder to boost our success.

It is that much more fulfilling going into work every day knowing everything I do has the potential to get even better results than I've already achieved.  And I am just one person.

Now that I have proven the theory, other people want to help improve upon the success too. I am still in charge of the whole system because I've been so thoroughly trained by David, but now the editors are contributing keyword research and ideas to really polish our salesletters, and so I can move beyond merely tweaking the headlines, to looking at the other parts of the letters that can be improved.

In conclusion: David Bullock is the internet marketing guru's guru, a master of marketing,  traffic building, and conversion tactics.