Robert Culpepper

Marketing Strategist & Copywriter

Copywriting is the art and science of writing words that SELL.

Hi, I'm Robert. Thanks for visiting.

You're here because you've got a problem. You need copy that converts your product or service into cold-hard cash (figuratively speaking).

And I can help.

I’m a Ray Edwards Certified Copywriter and we should talk! (book your free discovery call here)

I've apprenticed under renowned copywriter Ray Edwards and I've earned the prestigious Ray Edwards International Certified Copywriter designation (REICC). This means Ray has reviewed and approved my copywriting.

Additionally I'm...

Certified Direct-Response Copywriting Specialist - Digital Marketer
Certified eMail Marketing Specialist - Digital Marketer
Ghostwriter (for authors) - trained by Derek Lewis
Product Launch Manager - trained by Jeff Walker
AWAI trained writer

I can help you with your Marketing Strategy
(maybe you're stuck on your product launch or want an audit of your funnel...)

Or if you need a 2nd pair of eyes on your copy - Copy Critique
(maybe a website audit)...

Or if you simply want your Copy written by a Pro!

Copy I write includes:
Social Media Ads
Opt-In pages
Webinar Scripts
Video Sales Letters
Marketing eMails and sequences
Sales Pages
LinkedIn profiles
Landing Pages
Case Studies
White papers
Ghost writing - together we'll write your book (or I'll write it for you) but you'll be the author!

...and more - just book a Discovery call here and we'll talk through exactly what you need

*********
Here’s what Ray says about copywriters he certifies:

"Receiving an REI CC designation is a holistic decision I make for each individual, based on my personal interactions, their responsiveness to assignments, and their ability to write words that sell...You can expect my Certified Copywriters to write good copy consistently, deliver work assignments on time, and produce expert services."

*********
“Robert is passionate about helping businesses grow their business and understands the psychology of marketing and sales in a way that makes a practical difference."
John Rice                                                       
Sales & Marketing Director     
Bowland Solutions UK


“Mr. Culpepper deeply examines many business core principles and points out some critical elements to growing and managing your business. I have applied a few techniques and business has been much better. Thank you Robert you have opened my eyes to many of the aspects of business that I was missing".
Arthur Arquilla
Mailbox Station
Encinitas, California, USA

Robert Culpepper has a unique ability of cutting through the chaff and simplifying the process of business.
David Trend, Director
Bowling Vision Ltd, England

I’ve known Robert for many years and have seen him in action. The guy is a business building champion and the fact he is willing to share his know-how with others will benefit all those who are eager to create increased results!
Allard de Jong
Executive Coach
Barcelona, Spain

Robert Culpepper is a proven leader and master salesperson. His wealth of knowledge and understanding of the customer-business dynamic will allow you to grow your company. He conveniently, concisely and skillfully reframes the customer relationship from a typical adversarial role into a partnership where all benefit.
Rod Aries, President
Jaclind Corporation, San Diego, CA, USA
Owner of 25,000+ active business and e-commerce web sites.

I began applying the recommended financial analysis and business principles immediately with outstanding results. This practical approach to breaking down barriers, increasing profitability, and expanding and improving my customer base has helped improve all aspects of my business.
Dan Roberts, President
Linear Devices Corporation
Richmond, Virginia, USA

*********


Book your Discovery call right now by clicking here 

I look forward to talking with you real soon!

Robert Culpepper
Marketing Strategist, Product Launch Manager and Certified Copywriter

UK: +44 (0)1454 269 079 / 0800 018 7884
USA: +1.209.248.1909 / 1.800.797.4648
Skype: r.culpepper
Email: rob@culpepperink.com
Prefer VoiceMail? Leave it HERE 


UK: +44 (0)1454 269 079
USA: +1.209.248.1909 
Email: rob@culpepper.ink
Prefer VoiceMail? Leave it HERE
-------
Book your 25-minute PLF consultation HERE
-------

Download the Five 'Sure-Fire' Ways to Double Your Sales In 90 Days or Less! From my book:
"Up Your Business NOW!"

“Robert is passionate about helping businesses grow their business and understands the psychology of marketing and sales in a way that makes a practical difference."

John Rice, Director

Bowland Solutions, England

I’ve known Robert for many years and have seen him in action. The guy is a business building champion and the fact he is willing to share his know-how with others will benefit all those who are eager to create increased results!

Allard de Jong

Executive Coach, Barcelona, Spain

Robert Culpepper is a proven leader and master salesperson. His wealth of knowledge and understanding of the customer-business dynamic will allow you to grow your company. He conveniently, concisely and skillfully reframes the customer relationship from a typical adversarial role into a partnership where all benefit.

Rod Aries, President

Jaclind Corp, 25,000+ active business & e-commerce web sites, San Diego, CA, USA

I began applying the recommended financial analysis and business principles immediately with outstanding results. This practical approach to breaking down barriers, increasing profitability, and expanding and improving my customer base has helped improve all aspects of my business. 

Dan Roberts, President

Linear Devices Corporation, Richmond, VA, USA

Robert Culpepper has a unique ability of cutting through the chaff and simplifying the process of business.

David Trend, Director

Bowling Vision Ltd, England

Robert is an excellent coach, he's very sensitive to my needs, by giving advice of great value helping me achieve the objectives proposed. I'm very grateful to him for that. Vero Noguera, Chopra Center Certified instructor

Vero Noguera

Energy Healer, Life Coach, Caracas, Venezuela

Robert is fantastic!! He's been coaching me for marketing and I have made great strides in getting my business off the ground. Armed with his great processes, encouragement and knowledge, he has been a godsend to me! Thank you Robert! Bonnie Farris, Chopra Center Certified instructor

Bonnie Farris

Bonnie Farris Consulting, CA, USA

I found Robert's sales concepts a real inspiration and his ideas align amazingly well to any business environment, including my own - Insurance and Risk Management for medium to large plc's.  As a consequence, my own personal focus towards achieving new sales and retaining existing clients has increased dramatically due to my being re-energized. I now 'think outside the box' and am always looking for new challenges and solutions to achieve my goals. Up Your Business NOW! is an extremely informative book and Robert's ideas are so simply articulated that I read it twice and gave a further copy to my UK Sales Director. I cannot recommend it highly enough.

Chris Reading

A.C.I.I. Chartered Insurance Broker

As a university teacher in France, teaching both English and Marketing this book has been a boon to my students. Up until now it has been very hard to find interesting and relevant material (in English) which is not overly complex yet still suitable for business professionals. With the arrival of this book, which is well ordered in a logical fashion, simple to read and motivating, my students can now see clearly the route map through the basics of marketing in a language they know they will need to use and can apply what they learn not just in French, but in a English. As a professional marketer myself, I'm using this book as a reference tool for both my marketing classes and English classes.

Richard Guest MCIM

Director ATC - Foreign Office, Pau, France

Robert materialized with expertise, experience, and intuition. In just 1x coaching session he equipped me to respond successfully to a CEO who was exploring meditation options for his 325 employees. He coached, encouraged, held my feet to the fire. He re-birthed my inner Teresa. The proposal was approved. The agreement was signed. The program is underway. Robert is a true catalyst to whom I will forever be grateful. Teresa Suder, M.Div., Chopra Center Certified instructor

Teresa Suder, M.Div.

Meditation Instructor, VA, USA

Robert’s program is thorough and invigorating; inspiration to take actions which produce immediate results. Micole Noble,  Chopra Center Certifications. Life Coach and Chopra Center Certified Instructor 

Micole Noble

Life Coach, Meditation, Yoga Teacher, CA, USA

The book is an interesting tool in order to start reviewing your business in a way that is very easy and practical. It’s full of good tips. It’s a very good to start to change. It makes you think about the way you need to grow your business.

Olivier Guerrero

MAIL BOXES ETC, Sitges (Barcelona), Spain

I've just finished reading your book and I think it's great! You write very well, as if you are speaking to the reader and it's very easy to understand, follow and apply. I've already learnt a lot from it and have picked up some great tips! When's your next one out?

Hanna Angell

Entrepreneur, Surrey, England

“Mr. Culpepper deeply examines many business core principles and points out some critical elements to growing and managing your business. I have applied a few techniques and business has been much better. Thank you Robert you have opened my eyes to many of the aspects of business that I was missing".

Arthur Arquilla, Owner

Mailbox Station, Encinitas, California, USA
Ray Edwards International Certified Copywriters agree to adhere to the following code of conduct when conducting business and providing copywriting services. The lists of commitments are a promise made by REI Certified Copywriters to themselves, Ray Edwards and the clients they serve.

As an REI Certified Copywriter, I promise to always demonstrate the following core values to the best of my ability.

Professionalism: I am reliable, keep my word, and never compromise my values.
Transparency: I seek collaborative interactions without hidden agendas.
Integrity: I strive to always do the right thing by adhering to sound moral principles.
Ethics: I recognize the difference between right and wrong, and apply honesty and fairness to all relationships.
Respect: I value the contributions of everyone and treat others with dignity and courtesy.
Quality: I am committed to providing the best work product with results that surpass expectations.
Timeliness: I meet deadlines and provide consistent updates about my progress.
Confidentiality: I keep my word as a trusted resource that maintains confidence and privacy.
Sincerity: I convey genuine interest and straightforward honesty.
Responsibility: I am reliable and follow through on commitments.
Humility: I realize I don't have all the answers and do not act arrogantly.
Kindness: I seek opportunities for random acts of kindness and ways to make others look good.
Coaching synthesizes the best concepts from business, psychology, philosophy, sports, and spirituality that helps foster positive change and growth. Their challenges range from helping an executive adhere to a business plan to encouraging an individual to stick with an exercise regimen. The coach is an advocate, a sounding board, a source of encouragement, and a mirror for the truth. People work with coaches because they are up to something special and want to reach their full potential.
> Help people set better goals and then reach those goals. > Ask their clients to do more than they would have done on their own. > Help their client to focus better so as to produce results more quickly. > Provide clients with the tools, support and structure to accomplish more
> And much more! 
Simply put, it is that we humans are great, that we're all discovering what we really want, and that we can get what we want faster and more easily by having a coach who's been there and who can help us. 
People hire a coach because...

> They want more. 
> They want to grow.
> They want to do things more easily. 
>>> It's as simple as that. Coaches help a client get all three, quickly. 
ConsultingCoaching is rather like consulting. However, the coach stays with the client to help implement the new skills, changes and goals, to make sure that they really happen.

TherapyCoaching is not therapy. Coaches don't work on "issues" or get into the past or deal much with understanding human behavior. That knowledge may come as clients move forward toward personal and professional goals that will give them the life they really want. Therapy is not part of a coaching relationship.

Sports.  Sports’ coaching includes several principles from sports coaching, like teamwork, going for the goal, being your best. Unlike sports coaching, most professional coaching is not competition or win/lose based. Coaches focus on strengthening their clients' skills, not on helping them beat the other team. Coaches look for win/win solutions.

Best friend.  A best friend is wonderful to have. But is your best friend a professional who you will trust to work with you on the most important aspects of your life and/or business? Can a best friend really challenge you to make changes? Have both - a best friend and a coach.
Many things, but the most important are...

> You take yourself more seriously. 
> You take more effective and focused actions immediately. 
> You stop putting up with what is dragging you down. 
> You create momentum so that it's easier to get results. 
> You set better goals that you might not have without a coach. 
It can be both... and usually is! With the line between personal and business life blurring, the coach is the only professional trained to work with all aspects of you. 
Coaches focus where their clients need them the most but often coaching can be around..
> Getting the client's Personal Foundation strengthened.
> Helping the client beef up their Reserve.
> Helping the client set goals based on individual Personal Values. By including these with what each client wants, coaches help their clients have fewer problems and focus on what will make them the most successful. I’ve found that clients really enjoy this approach.
Coaching works because...

> Synergy between the coach and client creates momentum. 
> Better goals are set - ones that naturally pull the client toward the goal rather than goals that require the client to push themselves to the goal. > The client develops new skills, and these skills translate into more success 
Coaching is so successful for two many reasons:

1. Many people are tired of doing what they think they "should" do and are ready to do something special and meaningful for the rest of their lives. One problem is that many can't see what this is or, if they can, they can't find a way to reorient their life around it. A coach can help them do both. 

2. People are realizing how simple it can be to accomplish something that several years ago might have felt out of reach or like a pipedream. A coach is not a miracle worker (well, sometimes they are), but a coach does have a large tool kit to help the Big Idea become a Reality. Fortunately, people now have time and resources to invest in themselves in this kind of growth. 
A personal coach does just what an athletic coach or music teacher does, only in a fuller and bigger way. A coach challenges you and takes the time to find out what winning in life means to you. A coach is your partner in living the life you know you can accomplish, personally and professionally. A coach is someone to hold you accountable for your life, to make sure you really do live up to your potential. 

No matter where you are in life, there is always a desire for more, more success, more money, closer relationships, a deeper feeling of meaning in life, etc. It is the nature of people to want to attain more, become more, be more, and we all struggle with how to get what we're looking for. 

Most people believe that "hard work and doing it on your own" are the keys to finding the life, success, money, or happiness that they seek. They believe that a price must be paid to attain what they want, and often that price is poor health, not having enough time to enjoy life, strained family relationships or lessened productivity. The saddest part is that even though this effort may result in more of something, it is often not the something you had in mind, and you end up back where you started or worse, further from your real intentions. 

Athletes and performers know about this trap. They know they need someone else, a trained someone else, to help them set goals, discover real needs, and work effectively toward ultimate goals of excellence. So, they are willing to hire a coach or a teacher. No serious athlete or musician would expect to progress very far without one. 
As Eric Schmidt (CEO, Google) states in the video above.. "Everyone Needs a Coach!"
The question is... are they doing what they most enjoy? Are they tolerating anything? Is life easy? Are they going to be financially independent within the next 15 years? Do they have what they most want? I've discovered that, often, people need to expect more out of their lives. A coach can help in this process.
Not really. The client may "need" the coach in order to maximize an opportunity or accelerate their growth, yet not be "dependent" on the coach. Anyone who's working on major changes "needs" structure, advice, support and a place to brag, so, in that sense, the coach is certainly helpful, but an emotional, psychological dependency is not created. The coach works with people who are just fine and strong enough on their own. Remember, we're not resolving issues here. The coach is helping the client to create a better future: More success, more money, and a higher quality of life. 
No. Remember, coaches aren't doing psychological work. They're not trying to control the client's thinking. They're not cattle prods; they're partners 
Yes. Some clients hire a coach to help them accomplish specific goals or projects. Usually, however, the client keeps working with the coach after that because there are even more interesting things to accomplish. 
My coaching fees depend on a variety of factors and occasionally I offer Special Incentives. I do offer reduced coaching fees to final year university students and young professionals just getting started into the corporate world. 

Robert Culpepper

Marketing Strategist & Copywriter

composing copy that creates cash...

Copywriting is the art and science of writing words that SELL.

Hi, I'm Robert. Thanks for visiting.

You're here because you've got a problem. You need copy that converts your product or service into cold-hard cash (figuratively speaking).

And I can help.

I’m a Ray Edwards Certified Copywriter and we should talk! (book your free discovery call here)

I've apprenticed under renowned copywriter Ray Edwards and I've earned the prestigious Ray Edwards International Certified Copywriter designation (REICC). This means Ray has reviewed and approved my copywriting.

Additionally I'm...

Certified Direct-Response Copywriting Specialist - Digital Marketer
Certified eMail Marketing Specialist - Digital Marketer
Ghostwriter (for authors) - trained by Derek Lewis
Product Launch Manager - trained by Jeff Walker
AWAI trained writer

I can help you with your Marketing Strategy
(maybe you're stuck on your product launch or want an audit of your funnel...)

Or if you need a 2nd pair of eyes on your copy - Copy Critique
(maybe a website audit)...

Or if you simply want your Copy written by a Pro!

Copy I write includes:
Social Media Ads
Opt-In pages
Webinar Scripts
Video Sales Letters
Marketing eMails and sequences
Sales Pages
LinkedIn profiles
Landing Pages
Case Studies
White papers
Ghost writing - together we'll write your book (or I'll write it for you) but you'll be the author!

...and more - just book a Discovery call here and we'll talk through exactly what you need

*********
Here’s what Ray says about copywriters he certifies:

"Receiving an REI CC designation is a holistic decision I make for each individual, based on my personal interactions, their responsiveness to assignments, and their ability to write words that sell...You can expect my Certified Copywriters to write good copy consistently, deliver work assignments on time, and produce expert services."

*********
“Robert is passionate about helping businesses grow their business and understands the psychology of marketing and sales in a way that makes a practical difference."
John Rice                                                       
Sales & Marketing Director     
Bowland Solutions UK


“Mr. Culpepper deeply examines many business core principles and points out some critical elements to growing and managing your business. I have applied a few techniques and business has been much better. Thank you Robert you have opened my eyes to many of the aspects of business that I was missing".
Arthur Arquilla
Mailbox Station
Encinitas, California, USA

Robert Culpepper has a unique ability of cutting through the chaff and simplifying the process of business.
David Trend, Director
Bowling Vision Ltd, England

I’ve known Robert for many years and have seen him in action. The guy is a business building champion and the fact he is willing to share his know-how with others will benefit all those who are eager to create increased results!
Allard de Jong
Executive Coach
Barcelona, Spain

Robert Culpepper is a proven leader and master salesperson. His wealth of knowledge and understanding of the customer-business dynamic will allow you to grow your company. He conveniently, concisely and skillfully reframes the customer relationship from a typical adversarial role into a partnership where all benefit.
Rod Aries, President
Jaclind Corporation, San Diego, CA, USA
Owner of 25,000+ active business and e-commerce web sites.

I began applying the recommended financial analysis and business principles immediately with outstanding results. This practical approach to breaking down barriers, increasing profitability, and expanding and improving my customer base has helped improve all aspects of my business.
Dan Roberts, President
Linear Devices Corporation
Richmond, Virginia, USA

*********


Book your Discovery call right now by clicking here 

I look forward to talking with you real soon!

Robert Culpepper
Marketing Strategist, Product Launch Manager and Certified Copywriter

UK: +44 (0)1454 269 079 / 0800 018 7884
USA: +1.209.248.1909 / 1.800.797.4648
Skype: r.culpepper
Email: rob@culpepperink.com
Prefer VoiceMail? Leave it HERE 


UK: +44 (0)1454 269 079
USA: +1.209.248.1909 
Email: rob@culpepper.ink
Prefer VoiceMail? Leave it HERE
-------
Book your 25-minute PLF consultation HERE
-------

Download the Five 'Sure-Fire' Ways to Double Your Sales In 90 Days or Less! From my book:
"Up Your Business NOW!"

Book Me

Services Offered

Testimonials

“Robert is passionate about helping businesses grow their business and understands the psychology of marketing and sales in a way that makes a practical difference."

John Rice, Director

Bowland Solutions, England

I’ve known Robert for many years and have seen him in action. The guy is a business building champion and the fact he is willing to share his know-how with others will benefit all those who are eager to create increased results!

Allard de Jong

Executive Coach, Barcelona, Spain

Robert Culpepper is a proven leader and master salesperson. His wealth of knowledge and understanding of the customer-business dynamic will allow you to grow your company. He conveniently, concisely and skillfully reframes the customer relationship from a typical adversarial role into a partnership where all benefit.

Rod Aries, President

Jaclind Corp, 25,000+ active business & e-commerce web sites, San Diego, CA, USA

I began applying the recommended financial analysis and business principles immediately with outstanding results. This practical approach to breaking down barriers, increasing profitability, and expanding and improving my customer base has helped improve all aspects of my business. 

Dan Roberts, President

Linear Devices Corporation, Richmond, VA, USA

Robert Culpepper has a unique ability of cutting through the chaff and simplifying the process of business.

David Trend, Director

Bowling Vision Ltd, England

Robert is an excellent coach, he's very sensitive to my needs, by giving advice of great value helping me achieve the objectives proposed. I'm very grateful to him for that. Vero Noguera, Chopra Center Certified instructor

Vero Noguera

Energy Healer, Life Coach, Caracas, Venezuela

Robert is fantastic!! He's been coaching me for marketing and I have made great strides in getting my business off the ground. Armed with his great processes, encouragement and knowledge, he has been a godsend to me! Thank you Robert! Bonnie Farris, Chopra Center Certified instructor

Bonnie Farris

Bonnie Farris Consulting, CA, USA

I found Robert's sales concepts a real inspiration and his ideas align amazingly well to any business environment, including my own - Insurance and Risk Management for medium to large plc's.  As a consequence, my own personal focus towards achieving new sales and retaining existing clients has increased dramatically due to my being re-energized. I now 'think outside the box' and am always looking for new challenges and solutions to achieve my goals. Up Your Business NOW! is an extremely informative book and Robert's ideas are so simply articulated that I read it twice and gave a further copy to my UK Sales Director. I cannot recommend it highly enough.

Chris Reading

A.C.I.I. Chartered Insurance Broker

As a university teacher in France, teaching both English and Marketing this book has been a boon to my students. Up until now it has been very hard to find interesting and relevant material (in English) which is not overly complex yet still suitable for business professionals. With the arrival of this book, which is well ordered in a logical fashion, simple to read and motivating, my students can now see clearly the route map through the basics of marketing in a language they know they will need to use and can apply what they learn not just in French, but in a English. As a professional marketer myself, I'm using this book as a reference tool for both my marketing classes and English classes.

Richard Guest MCIM

Director ATC - Foreign Office, Pau, France

Robert materialized with expertise, experience, and intuition. In just 1x coaching session he equipped me to respond successfully to a CEO who was exploring meditation options for his 325 employees. He coached, encouraged, held my feet to the fire. He re-birthed my inner Teresa. The proposal was approved. The agreement was signed. The program is underway. Robert is a true catalyst to whom I will forever be grateful. Teresa Suder, M.Div., Chopra Center Certified instructor

Teresa Suder, M.Div.

Meditation Instructor, VA, USA

Robert’s program is thorough and invigorating; inspiration to take actions which produce immediate results. Micole Noble,  Chopra Center Certifications. Life Coach and Chopra Center Certified Instructor 

Micole Noble

Life Coach, Meditation, Yoga Teacher, CA, USA

The book is an interesting tool in order to start reviewing your business in a way that is very easy and practical. It’s full of good tips. It’s a very good to start to change. It makes you think about the way you need to grow your business.

Olivier Guerrero

MAIL BOXES ETC, Sitges (Barcelona), Spain

I've just finished reading your book and I think it's great! You write very well, as if you are speaking to the reader and it's very easy to understand, follow and apply. I've already learnt a lot from it and have picked up some great tips! When's your next one out?

Hanna Angell

Entrepreneur, Surrey, England

“Mr. Culpepper deeply examines many business core principles and points out some critical elements to growing and managing your business. I have applied a few techniques and business has been much better. Thank you Robert you have opened my eyes to many of the aspects of business that I was missing".

Arthur Arquilla, Owner

Mailbox Station, Encinitas, California, USA

FAQ's

Ray Edwards International Certified Copywriters agree to adhere to the following code of conduct when conducting business and providing copywriting services. The lists of commitments are a promise made by REI Certified Copywriters to themselves, Ray Edwards and the clients they serve.

As an REI Certified Copywriter, I promise to always demonstrate the following core values to the best of my ability.

Professionalism: I am reliable, keep my word, and never compromise my values.
Transparency: I seek collaborative interactions without hidden agendas.
Integrity: I strive to always do the right thing by adhering to sound moral principles.
Ethics: I recognize the difference between right and wrong, and apply honesty and fairness to all relationships.
Respect: I value the contributions of everyone and treat others with dignity and courtesy.
Quality: I am committed to providing the best work product with results that surpass expectations.
Timeliness: I meet deadlines and provide consistent updates about my progress.
Confidentiality: I keep my word as a trusted resource that maintains confidence and privacy.
Sincerity: I convey genuine interest and straightforward honesty.
Responsibility: I am reliable and follow through on commitments.
Humility: I realize I don't have all the answers and do not act arrogantly.
Kindness: I seek opportunities for random acts of kindness and ways to make others look good.
Coaching synthesizes the best concepts from business, psychology, philosophy, sports, and spirituality that helps foster positive change and growth. Their challenges range from helping an executive adhere to a business plan to encouraging an individual to stick with an exercise regimen. The coach is an advocate, a sounding board, a source of encouragement, and a mirror for the truth. People work with coaches because they are up to something special and want to reach their full potential.
> Help people set better goals and then reach those goals. > Ask their clients to do more than they would have done on their own. > Help their client to focus better so as to produce results more quickly. > Provide clients with the tools, support and structure to accomplish more
> And much more! 
Simply put, it is that we humans are great, that we're all discovering what we really want, and that we can get what we want faster and more easily by having a coach who's been there and who can help us. 
People hire a coach because...

> They want more. 
> They want to grow.
> They want to do things more easily. 
>>> It's as simple as that. Coaches help a client get all three, quickly. 
ConsultingCoaching is rather like consulting. However, the coach stays with the client to help implement the new skills, changes and goals, to make sure that they really happen.

TherapyCoaching is not therapy. Coaches don't work on "issues" or get into the past or deal much with understanding human behavior. That knowledge may come as clients move forward toward personal and professional goals that will give them the life they really want. Therapy is not part of a coaching relationship.

Sports.  Sports’ coaching includes several principles from sports coaching, like teamwork, going for the goal, being your best. Unlike sports coaching, most professional coaching is not competition or win/lose based. Coaches focus on strengthening their clients' skills, not on helping them beat the other team. Coaches look for win/win solutions.

Best friend.  A best friend is wonderful to have. But is your best friend a professional who you will trust to work with you on the most important aspects of your life and/or business? Can a best friend really challenge you to make changes? Have both - a best friend and a coach.
Many things, but the most important are...

> You take yourself more seriously. 
> You take more effective and focused actions immediately. 
> You stop putting up with what is dragging you down. 
> You create momentum so that it's easier to get results. 
> You set better goals that you might not have without a coach. 
It can be both... and usually is! With the line between personal and business life blurring, the coach is the only professional trained to work with all aspects of you. 
Coaches focus where their clients need them the most but often coaching can be around..
> Getting the client's Personal Foundation strengthened.
> Helping the client beef up their Reserve.
> Helping the client set goals based on individual Personal Values. By including these with what each client wants, coaches help their clients have fewer problems and focus on what will make them the most successful. I’ve found that clients really enjoy this approach.
Coaching works because...

> Synergy between the coach and client creates momentum. 
> Better goals are set - ones that naturally pull the client toward the goal rather than goals that require the client to push themselves to the goal. > The client develops new skills, and these skills translate into more success 
Coaching is so successful for two many reasons:

1. Many people are tired of doing what they think they "should" do and are ready to do something special and meaningful for the rest of their lives. One problem is that many can't see what this is or, if they can, they can't find a way to reorient their life around it. A coach can help them do both. 

2. People are realizing how simple it can be to accomplish something that several years ago might have felt out of reach or like a pipedream. A coach is not a miracle worker (well, sometimes they are), but a coach does have a large tool kit to help the Big Idea become a Reality. Fortunately, people now have time and resources to invest in themselves in this kind of growth. 
A personal coach does just what an athletic coach or music teacher does, only in a fuller and bigger way. A coach challenges you and takes the time to find out what winning in life means to you. A coach is your partner in living the life you know you can accomplish, personally and professionally. A coach is someone to hold you accountable for your life, to make sure you really do live up to your potential. 

No matter where you are in life, there is always a desire for more, more success, more money, closer relationships, a deeper feeling of meaning in life, etc. It is the nature of people to want to attain more, become more, be more, and we all struggle with how to get what we're looking for. 

Most people believe that "hard work and doing it on your own" are the keys to finding the life, success, money, or happiness that they seek. They believe that a price must be paid to attain what they want, and often that price is poor health, not having enough time to enjoy life, strained family relationships or lessened productivity. The saddest part is that even though this effort may result in more of something, it is often not the something you had in mind, and you end up back where you started or worse, further from your real intentions. 

Athletes and performers know about this trap. They know they need someone else, a trained someone else, to help them set goals, discover real needs, and work effectively toward ultimate goals of excellence. So, they are willing to hire a coach or a teacher. No serious athlete or musician would expect to progress very far without one. 
As Eric Schmidt (CEO, Google) states in the video above.. "Everyone Needs a Coach!"
The question is... are they doing what they most enjoy? Are they tolerating anything? Is life easy? Are they going to be financially independent within the next 15 years? Do they have what they most want? I've discovered that, often, people need to expect more out of their lives. A coach can help in this process.
Not really. The client may "need" the coach in order to maximize an opportunity or accelerate their growth, yet not be "dependent" on the coach. Anyone who's working on major changes "needs" structure, advice, support and a place to brag, so, in that sense, the coach is certainly helpful, but an emotional, psychological dependency is not created. The coach works with people who are just fine and strong enough on their own. Remember, we're not resolving issues here. The coach is helping the client to create a better future: More success, more money, and a higher quality of life. 
No. Remember, coaches aren't doing psychological work. They're not trying to control the client's thinking. They're not cattle prods; they're partners 
Yes. Some clients hire a coach to help them accomplish specific goals or projects. Usually, however, the client keeps working with the coach after that because there are even more interesting things to accomplish. 
My coaching fees depend on a variety of factors and occasionally I offer Special Incentives. I do offer reduced coaching fees to final year university students and young professionals just getting started into the corporate world.