Ryan Groth

CEO of Sales Transformation Group, Inc.

Ryan Groth, Founder of Sales Transformation Group, Inc. is a family man, former professional baseball player, and sales trainer helping the construction industry move from reactive to proactive and build winning sales teams. Growing up with his mom and stepdad’s custom home building company, Ryan saw the highs and lows of a family business. After he played baseball and transitioned to his career, he connected with an innovative commercial roofing contractor who wanted to sell a sales management CRM program. After Ryan implemented the system, he found that his passion for coaching and training the people using the system was the key to helping create results. His coaching skills took off and that’s how Sales Transformation Group, Inc. was birthed. His high energy and authentic approach has helped him partner with hundreds of teams in creating high performing sales producers. 

Ryan Groth has changed our culture when it comes to prospecting and sales. In the first 6 months, we have spent 20% less time surveying roofs for potential clients who were either not ready to buy or weren't going to buy from us anyway. Our cold call to discovery meetings ration went from 10% to 20% overnight. When delivering a proposal we have cut off 40% of re-pricing it as we now gather all of the information up-front. This has allowed our companies to be more service-oriented as we not wasting our customers' time and our time re-pricing things. It pays to hire Ryan Groth and his team as the return on investment is 15X in the first year alone. 

Curtis Sutton

CEO Rackley Roofing

At Sutter, we have been way too reliant on New Construction work and we brought Ryan in to help us sell more private work. His program connected the dots with our team immediately, since then we have created a VP of Sales role and we haven't looked back. Our first year was a record year! Ryan know's what he's doing, hire him if you want to be less bid-oriented and more sales and relationship oriented!

John Kenney and Doug Sutter

COO and President Sutter Roofing

Ryan's sales system and knowledge of CRM has taken not only our commercial sales game up, but our residential sales game has also improved almost instantly. If you want to improve conversions from lead to close, investing into Ryan's program is a no-brainer.

Ken Kelly

CEO Kelly Roofing

We brought Ryan in because of his knowledge and experience working with large commercial roofing companies. His baseline sales process and focus on leading with service and repairs have helped up build long-lasting relationships in our market, setting our sales reps up for success and creating the value we want to portray. Not only does Ryan know sales, but he's also an awesome guy who does things right and lines up with our core values as a company.

Randy Brothers

CEO Elite Roofing

Ryan's sales training and coaching have been a game-changer for us as a company and me personally as the president. We were able to transition one of our younger team members into the Sales Manager role, allowing me to work on higher-level areas of the business. Ryan's sales process has given us language as a company so we know where we all stand, where we used to be very individualized and loose. Ryan's really brought our team together to focus more on relationships versus bidding everything that comes our way. We are working together as a team better than ever and Ryan's guidance has played a huge part in that.

Michael Trotter

President Front Range Roofing

Ryan's program has helped us transition from being a residential contractor to serving 100% commercial clientele. We are so grateful because the commercial market is where we want to be because of the long-term growth and the headaches that homeowners cause. His training does help in all aspects of sales, however his knowledge on the commercial strategies appealed to us greatly and we haven't looked back.

Kelly and Janice Stitzer

Owner CIG Construction

Ryan's training and coaching transformed our team from "0 to 100" in a very short time. Our surveyors have become account managers, who are taking massive action and managin their time in a very professional manner. Our sales have tripled and our growth has become more predictable than ever. Ryan knows what he's doing and it pays to bring his program into your business.

Tammy Hall

VP CFS Roofing

Ryan's the best! His ability to connect high-level sales mindset and principles has helped our sales guys upsell add-ons, upgrades and more commercial work. He's the real deal and if you want to hire a coach who's passion and integrity will raise the game of our team, look no further. 

Heath Hicks

CEO Avco Roofing
Although Ryan's clientele is mostly roofing companies, his concepts, process, and principles are actionable for any contractor in any trade who is looking to improve sales predictability and performance. Whether you're doing residential, commercial, service, retrofit or new construction -- Ryan will help you become more relational and get your team proactively filling the pipeline with more qualified deals.
Ryan's program accelerates any company's sales performance, but his strategies are geared towards making things more predictable. Residential companies can expect to sell more retail, add-ons, and upgrades in a very short period of time. If a residential company wants to expand their offering and become more resilient in their local market, his B2B strategies are actionable and helpful. His program will help you professionalize your salesforce and become more relationship focused, no matter who your clients are.
When joining Ryan's program, you will be assessed using the top Sales Evaluation software in the world, along with lifetime access to the Sales Accelerator online course for Sales Managers and Sales teams. You also gain lifetime access to his group sales coaching calls, which take place twice per week to reinforce the steps in the baseline selling process. Clients who get the best results use this coaching much like a professional sports team treats their practices and drills. His monthly group Sales Leader calls and live events are designed to "coach the coach" so that you have a stronger and more resilient salesforce.
Ryan and his team use an objective sales evaluation to highlight the selling strengths and hidden selling weaknesses of your salesforce, accelerating the journey of transformation. You may know that your salespeople are weak in one area, but this evaluation explains why they're weak and how to begin fixing it. Ryan's training and coaching will help you transform those weaknesses into strengths, which will change the results of your company very quickly.
Yes, you can. However, Ryan and his team can set you up with a license to screen candidates according to the specific selling skillsets required for the role. A residential sales rep will require much less than a national account executive. Either way, Ryan and his team's tools will help you upgrade your salesforce properly.
Most owners struggle to grow the entire business without help. To get the most out of Ryan's program you should promote a leader in your company to begin getting trained on Sales Managing with Ryan's program. Owners need to be bought in and supportive of the buildout of the department. Many owners have started the program with a sales manager, or implemented it without one in place and then promoted someone from within. There are multiple options and Ryan and his team can guide you on the strategy session based on your situation.
The Sales Accelerator Program, which is an online course and lifetime access to Ryan and his team's coaching is $5800. We require you to invest in the sales evaluations, which will range from $500 to $5,000 or more, depending on the number of salespeople and the complexity of your organization. Ryan doesn't go live and onsite anymore with clients, but his team members do upon occasion when it makes sense and for additional investment. Primarily, this is self-implemented and we offer live virtual or on-site for additional investment. We understand that outside help is crucial in getting team buy-in and adoption, our vehicles are suitable for that. 
We prefer upfront payment, but if you provide a credit card we can agree to payment terms on the strategy session call before pulling the trigger with us! :) You like getting paid up front too, don't you? 
We have Mastermind Groups for higher-level companies who are committed to becoming number one in their markets. Members of this group get more attention from Ryan and 1-1 coaching, along with Sales Leader Only calls with members of the group to share best practices and hold each other to the standards being set. Ryan only invites people to this group after they've shown that they'll take massive action and begin implementing the system.

Ryan Groth

CEO of Sales Transformation Group, Inc.

About Me

Ryan Groth, Founder of Sales Transformation Group, Inc. is a family man, former professional baseball player, and sales trainer helping the construction industry move from reactive to proactive and build winning sales teams. Growing up with his mom and stepdad’s custom home building company, Ryan saw the highs and lows of a family business. After he played baseball and transitioned to his career, he connected with an innovative commercial roofing contractor who wanted to sell a sales management CRM program. After Ryan implemented the system, he found that his passion for coaching and training the people using the system was the key to helping create results. His coaching skills took off and that’s how Sales Transformation Group, Inc. was birthed. His high energy and authentic approach has helped him partner with hundreds of teams in creating high performing sales producers. 

Testimonials

Ryan Groth has changed our culture when it comes to prospecting and sales. In the first 6 months, we have spent 20% less time surveying roofs for potential clients who were either not ready to buy or weren't going to buy from us anyway. Our cold call to discovery meetings ration went from 10% to 20% overnight. When delivering a proposal we have cut off 40% of re-pricing it as we now gather all of the information up-front. This has allowed our companies to be more service-oriented as we not wasting our customers' time and our time re-pricing things. It pays to hire Ryan Groth and his team as the return on investment is 15X in the first year alone. 

Curtis Sutton

CEO Rackley Roofing

At Sutter, we have been way too reliant on New Construction work and we brought Ryan in to help us sell more private work. His program connected the dots with our team immediately, since then we have created a VP of Sales role and we haven't looked back. Our first year was a record year! Ryan know's what he's doing, hire him if you want to be less bid-oriented and more sales and relationship oriented!

John Kenney and Doug Sutter

COO and President Sutter Roofing

Ryan's sales system and knowledge of CRM has taken not only our commercial sales game up, but our residential sales game has also improved almost instantly. If you want to improve conversions from lead to close, investing into Ryan's program is a no-brainer.

Ken Kelly

CEO Kelly Roofing

We brought Ryan in because of his knowledge and experience working with large commercial roofing companies. His baseline sales process and focus on leading with service and repairs have helped up build long-lasting relationships in our market, setting our sales reps up for success and creating the value we want to portray. Not only does Ryan know sales, but he's also an awesome guy who does things right and lines up with our core values as a company.

Randy Brothers

CEO Elite Roofing

Ryan's sales training and coaching have been a game-changer for us as a company and me personally as the president. We were able to transition one of our younger team members into the Sales Manager role, allowing me to work on higher-level areas of the business. Ryan's sales process has given us language as a company so we know where we all stand, where we used to be very individualized and loose. Ryan's really brought our team together to focus more on relationships versus bidding everything that comes our way. We are working together as a team better than ever and Ryan's guidance has played a huge part in that.

Michael Trotter

President Front Range Roofing

Ryan's program has helped us transition from being a residential contractor to serving 100% commercial clientele. We are so grateful because the commercial market is where we want to be because of the long-term growth and the headaches that homeowners cause. His training does help in all aspects of sales, however his knowledge on the commercial strategies appealed to us greatly and we haven't looked back.

Kelly and Janice Stitzer

Owner CIG Construction

Ryan's training and coaching transformed our team from "0 to 100" in a very short time. Our surveyors have become account managers, who are taking massive action and managin their time in a very professional manner. Our sales have tripled and our growth has become more predictable than ever. Ryan knows what he's doing and it pays to bring his program into your business.

Tammy Hall

VP CFS Roofing

Ryan's the best! His ability to connect high-level sales mindset and principles has helped our sales guys upsell add-ons, upgrades and more commercial work. He's the real deal and if you want to hire a coach who's passion and integrity will raise the game of our team, look no further. 

Heath Hicks

CEO Avco Roofing

FAQ

Although Ryan's clientele is mostly roofing companies, his concepts, process, and principles are actionable for any contractor in any trade who is looking to improve sales predictability and performance. Whether you're doing residential, commercial, service, retrofit or new construction -- Ryan will help you become more relational and get your team proactively filling the pipeline with more qualified deals.
Ryan's program accelerates any company's sales performance, but his strategies are geared towards making things more predictable. Residential companies can expect to sell more retail, add-ons, and upgrades in a very short period of time. If a residential company wants to expand their offering and become more resilient in their local market, his B2B strategies are actionable and helpful. His program will help you professionalize your salesforce and become more relationship focused, no matter who your clients are.
When joining Ryan's program, you will be assessed using the top Sales Evaluation software in the world, along with lifetime access to the Sales Accelerator online course for Sales Managers and Sales teams. You also gain lifetime access to his group sales coaching calls, which take place twice per week to reinforce the steps in the baseline selling process. Clients who get the best results use this coaching much like a professional sports team treats their practices and drills. His monthly group Sales Leader calls and live events are designed to "coach the coach" so that you have a stronger and more resilient salesforce.
Ryan and his team use an objective sales evaluation to highlight the selling strengths and hidden selling weaknesses of your salesforce, accelerating the journey of transformation. You may know that your salespeople are weak in one area, but this evaluation explains why they're weak and how to begin fixing it. Ryan's training and coaching will help you transform those weaknesses into strengths, which will change the results of your company very quickly.
Yes, you can. However, Ryan and his team can set you up with a license to screen candidates according to the specific selling skillsets required for the role. A residential sales rep will require much less than a national account executive. Either way, Ryan and his team's tools will help you upgrade your salesforce properly.
Most owners struggle to grow the entire business without help. To get the most out of Ryan's program you should promote a leader in your company to begin getting trained on Sales Managing with Ryan's program. Owners need to be bought in and supportive of the buildout of the department. Many owners have started the program with a sales manager, or implemented it without one in place and then promoted someone from within. There are multiple options and Ryan and his team can guide you on the strategy session based on your situation.
The Sales Accelerator Program, which is an online course and lifetime access to Ryan and his team's coaching is $5800. We require you to invest in the sales evaluations, which will range from $500 to $5,000 or more, depending on the number of salespeople and the complexity of your organization. Ryan doesn't go live and onsite anymore with clients, but his team members do upon occasion when it makes sense and for additional investment. Primarily, this is self-implemented and we offer live virtual or on-site for additional investment. We understand that outside help is crucial in getting team buy-in and adoption, our vehicles are suitable for that. 
We prefer upfront payment, but if you provide a credit card we can agree to payment terms on the strategy session call before pulling the trigger with us! :) You like getting paid up front too, don't you? 
We have Mastermind Groups for higher-level companies who are committed to becoming number one in their markets. Members of this group get more attention from Ryan and 1-1 coaching, along with Sales Leader Only calls with members of the group to share best practices and hold each other to the standards being set. Ryan only invites people to this group after they've shown that they'll take massive action and begin implementing the system.