Sandeep Mallya

Founder/CEO of Startup Cafe Digital

Founder/CEO of Startup Cafe Digital, an inbound marketing agency in Bangalore, India.

I started my own marketing agency in July 2015 with an aim to help small businesses generate more qualified website traffic and improve conversions through inbound channels such as social media marketing, content marketing, and SEO.

Since then, I’ve been an active member of the startup community, having worked with several early stage entrepreneurs in India, USA, and Singapore. My agency was featured among “Top 10 Marketing Agencies in India in 2016” by Silicon India. To learn more about Startup Cafe Digital, visit our website or read the feature article at Silicon India.

I also run the inbound marketing blog, 99signals. It is focused on SEO, social media marketing, and content marketing. The goal of this site is simple: to share inbound marketing strategies that have enabled me to build a successful online business.


Agency Website: Startup Cafe Digital
Inbound Marketing Blog: 99signals
Skype ID: sanmallya

Follow me on Twitter
Connect with me on LinkedIn

Working with Startup Cafe Digital was a positive experience from start to finish. Creating a website from scratch isn’t easy, but working with Startup Cafe Digital was a pain free process. They knew exactly what we needed to do to create an engaging website. We are extremely pleased with the end result and couldn’t have done it without our partnership with Startup Cafe Digital!

Joseph Anthony

Founding Partner, JSM Law Partners

Startup Cafe has the best digital marketing products for any company to engage and thrive. Our engagement so far has been very fruitful. We are looking forward to see Startup Café set the benchmark for enterprises to reach out to global heights.

Ojas Deshmukh

Marketing Head, IndiQube

We partnered with Startup Cafe to implement an inbound marketing program for Heart'n Spice. We have increased both brand awareness and leads during our engagement. Their services are highly recommended.

Ranjan Sinha

Founder & CEO, Heart'n Spice

Startup Cafe set up the social media presence of Axilor Ventures. The team showed great diligence in keeping it timely and up to date, and would  prompt us to contribute on a regular basis.

Udhay Shankar

Head - Accelerator Program, Axilor Ventures
It depends on your participation in each platform and it depends on your goals. Or it depends on the level of service you hire me for. A minimal posting schedule will result in minimal growth and minimal interaction. But when you are engaging and more active you can have a great impact on the buzz you are generating, your sales, and the traffic to your website. It’s not instantaneous and takes time and effort and may need to include some social advertising costs. You also need to have a clear funnel and call to action so your social media efforts feed your email list, if this is your goal. Once on your email list then you can do more traditional marketing.
No. You only have to participate where it makes sense. You don’t need to do everything. We will assess where your customers are participating and what makes sense for your audience and your industry. But you don’t always need to be on every platform. You need to enjoy what you are doing. Or you can hire us to do it for you. We keep an open dialog so that you know what is happening and what is working for you.
On Facebook, posting 2 times per day is typically ideal but it can also depend on your audience. Twitter can handle more posts per day (4-8), depending on your growth goals. Posting a status update once a day on LinkedIn is good, plus using the Publishing system once or twice a month (or more if this is your main social site) works well. Posting on a regular basis (no matter how often) on YouTube is vital. Posting two or three times a week on G+ is good for SEO. And if you are using a live video social platform – you might need to post at least once or twice a day.
Make good connections by giving away helpful content. Use social media to get to know your prospects in the same way you would at a Networking meeting. Post sales messages only 10­-20% of the time and deliver great information, tips, and content the rest of the time. You will create raving fans who will do the selling for you. Most importantly drive social media users to your email list and use your email marketing to do your selling for you. An easy formula to remember is ­Gain Trust --> Build Relationships  --> Offer Solutions.
You should be measuring what your goals are. Most likely that’s ultimately going to be actual sales, but along the way you will need to track growth of followers, engagement, clicks to your website and a few other items.

You need to put some technical code in place to track actual sales. And that is done on your website and landing pages. Also, custom coupon codes are an easy way to track from social to sales. Growth in Fans, Followers, and connections is a decent measure of social media health but doesn’t tell the whole story. Our analytics reports give you a picture of the health of your sites and we can work together to track sales.

If you need help setting social media goals for your business, check out this post.
The million dollar question these days. Pages are not showing up as much in the newsfeed and it’s frustrating. You can see exactly how many people see your posts and sometimes it can be as low as 2% of your total fan base. Frustrating! You need to get more engagement on your Page to be seen more. You also will have to educate your clients on paying to promote your posts occasionally with boosting and ads. Remember, there are only 4 ways to expand Reach and get seen in the newsfeed more often; post content your audience LOVES to Share, use excellent keywords and hashtags, partnerships for sharing, and advertising. Remember to check the Page Insights to see which post your audience is sharing and commenting on – and do more of those!
We'll work with you to strategically target other Pages, encourage sharing and interaction on your page, and possibly run targeted ad campaigns and contests. You need to have a clear business funnel where we can direct people to go.

Generally, it is good to adopt an inbound marketing system on social as direct to sales is not the easiest thing to do. We can help you build authority in your field by the types of posts and help you add to your email list by giving away things your audience needs. All of these things will help us find your customers on Facebook.
A keyword theme is a closely related set of key phrases (10 or more) that have the same or similar search intent. We focus on keyword themes and not keywords because by doing this, we ensure that you show up in search results regardless of which words people use to search for your business, product or service.
Ranking high in search engine result pages (SERPs) will depend on several factors. If you have done little to no SEO work until now and your niche is not overly competitive, you'll start noticing results within the first few weeks. If you have a very competitive market, it can take much longer. For faster rankings, I recommend you choose the Advanced SEO Package.
Yes. ???? With Google changes coming through to favor fresher content many websites would improve their search results by blogging even once a month. You will continually add more keywords to your site and attract new customers by blogging. You need to blog to have a place to send social traffic to and have a place to convert readers into leads. Blogging is a quick and easy way to show your social authority in your niche.
We are based in Bangalore, India and we have team members in Singapore and Philippines.
You can send me an email at sandeep@startupcafeindia.com. If you'd like to schedule a call, please check my calendar and block a date and time.

Sandeep Mallya

Founder/CEO of Startup Cafe Digital

About Me

Founder/CEO of Startup Cafe Digital, an inbound marketing agency in Bangalore, India.

I started my own marketing agency in July 2015 with an aim to help small businesses generate more qualified website traffic and improve conversions through inbound channels such as social media marketing, content marketing, and SEO.

Since then, I’ve been an active member of the startup community, having worked with several early stage entrepreneurs in India, USA, and Singapore. My agency was featured among “Top 10 Marketing Agencies in India in 2016” by Silicon India. To learn more about Startup Cafe Digital, visit our website or read the feature article at Silicon India.

I also run the inbound marketing blog, 99signals. It is focused on SEO, social media marketing, and content marketing. The goal of this site is simple: to share inbound marketing strategies that have enabled me to build a successful online business.


Agency Website: Startup Cafe Digital
Inbound Marketing Blog: 99signals
Skype ID: sanmallya

Follow me on Twitter
Connect with me on LinkedIn

Book Me

Products & Services

Client Testimonials (Startup Cafe Digital)

Working with Startup Cafe Digital was a positive experience from start to finish. Creating a website from scratch isn’t easy, but working with Startup Cafe Digital was a pain free process. They knew exactly what we needed to do to create an engaging website. We are extremely pleased with the end result and couldn’t have done it without our partnership with Startup Cafe Digital!

Joseph Anthony

Founding Partner, JSM Law Partners

Startup Cafe has the best digital marketing products for any company to engage and thrive. Our engagement so far has been very fruitful. We are looking forward to see Startup Café set the benchmark for enterprises to reach out to global heights.

Ojas Deshmukh

Marketing Head, IndiQube

We partnered with Startup Cafe to implement an inbound marketing program for Heart'n Spice. We have increased both brand awareness and leads during our engagement. Their services are highly recommended.

Ranjan Sinha

Founder & CEO, Heart'n Spice

Startup Cafe set up the social media presence of Axilor Ventures. The team showed great diligence in keeping it timely and up to date, and would  prompt us to contribute on a regular basis.

Udhay Shankar

Head - Accelerator Program, Axilor Ventures

Frequently Asked Questions

It depends on your participation in each platform and it depends on your goals. Or it depends on the level of service you hire me for. A minimal posting schedule will result in minimal growth and minimal interaction. But when you are engaging and more active you can have a great impact on the buzz you are generating, your sales, and the traffic to your website. It’s not instantaneous and takes time and effort and may need to include some social advertising costs. You also need to have a clear funnel and call to action so your social media efforts feed your email list, if this is your goal. Once on your email list then you can do more traditional marketing.
No. You only have to participate where it makes sense. You don’t need to do everything. We will assess where your customers are participating and what makes sense for your audience and your industry. But you don’t always need to be on every platform. You need to enjoy what you are doing. Or you can hire us to do it for you. We keep an open dialog so that you know what is happening and what is working for you.
On Facebook, posting 2 times per day is typically ideal but it can also depend on your audience. Twitter can handle more posts per day (4-8), depending on your growth goals. Posting a status update once a day on LinkedIn is good, plus using the Publishing system once or twice a month (or more if this is your main social site) works well. Posting on a regular basis (no matter how often) on YouTube is vital. Posting two or three times a week on G+ is good for SEO. And if you are using a live video social platform – you might need to post at least once or twice a day.
Make good connections by giving away helpful content. Use social media to get to know your prospects in the same way you would at a Networking meeting. Post sales messages only 10­-20% of the time and deliver great information, tips, and content the rest of the time. You will create raving fans who will do the selling for you. Most importantly drive social media users to your email list and use your email marketing to do your selling for you. An easy formula to remember is ­Gain Trust --> Build Relationships  --> Offer Solutions.
You should be measuring what your goals are. Most likely that’s ultimately going to be actual sales, but along the way you will need to track growth of followers, engagement, clicks to your website and a few other items.

You need to put some technical code in place to track actual sales. And that is done on your website and landing pages. Also, custom coupon codes are an easy way to track from social to sales. Growth in Fans, Followers, and connections is a decent measure of social media health but doesn’t tell the whole story. Our analytics reports give you a picture of the health of your sites and we can work together to track sales.

If you need help setting social media goals for your business, check out this post.
The million dollar question these days. Pages are not showing up as much in the newsfeed and it’s frustrating. You can see exactly how many people see your posts and sometimes it can be as low as 2% of your total fan base. Frustrating! You need to get more engagement on your Page to be seen more. You also will have to educate your clients on paying to promote your posts occasionally with boosting and ads. Remember, there are only 4 ways to expand Reach and get seen in the newsfeed more often; post content your audience LOVES to Share, use excellent keywords and hashtags, partnerships for sharing, and advertising. Remember to check the Page Insights to see which post your audience is sharing and commenting on – and do more of those!
We'll work with you to strategically target other Pages, encourage sharing and interaction on your page, and possibly run targeted ad campaigns and contests. You need to have a clear business funnel where we can direct people to go.

Generally, it is good to adopt an inbound marketing system on social as direct to sales is not the easiest thing to do. We can help you build authority in your field by the types of posts and help you add to your email list by giving away things your audience needs. All of these things will help us find your customers on Facebook.
A keyword theme is a closely related set of key phrases (10 or more) that have the same or similar search intent. We focus on keyword themes and not keywords because by doing this, we ensure that you show up in search results regardless of which words people use to search for your business, product or service.
Ranking high in search engine result pages (SERPs) will depend on several factors. If you have done little to no SEO work until now and your niche is not overly competitive, you'll start noticing results within the first few weeks. If you have a very competitive market, it can take much longer. For faster rankings, I recommend you choose the Advanced SEO Package.
Yes. ???? With Google changes coming through to favor fresher content many websites would improve their search results by blogging even once a month. You will continually add more keywords to your site and attract new customers by blogging. You need to blog to have a place to send social traffic to and have a place to convert readers into leads. Blogging is a quick and easy way to show your social authority in your niche.
We are based in Bangalore, India and we have team members in Singapore and Philippines.
You can send me an email at sandeep@startupcafeindia.com. If you'd like to schedule a call, please check my calendar and block a date and time.