Sandeep Mallya

Founder/CEO of Startup Cafe Digital

Founder/CEO of Startup Cafe Digital, an inbound marketing agency in Bangalore, India.

I started my own marketing agency in July 2015 with an aim to help small businesses generate more qualified website traffic and improve conversions through inbound channels such as social media marketing, content marketing, and SEO.

Since then, I’ve been an active member of the startup community, having worked with several early stage entrepreneurs in India, USA, and Singapore. My agency was featured among “Top 10 Marketing Agencies in India in 2016” by Silicon India. To learn more about Startup Cafe Digital, visit our website or read the feature article at Silicon India.

I also run the inbound marketing blog, 99signals. It is focused on SEO, social media marketing, and content marketing. The goal of this site is simple: to share inbound marketing strategies that have enabled me to build a successful online business.

It depends on your participation in each platform and it depends on your goals. Or it depends on the level of service you hire me for. A minimal posting schedule will result in minimal growth and minimal interaction. But when you are engaging and more active you can have a great impact on the buzz you are generating, your sales, and the traffic to your website. It’s not instantaneous and takes time and effort and may need to include some social advertising costs. You also need to have a clear funnel and call to action so your social media efforts feed your email list, if this is your goal. Once on your email list then you can do more traditional marketing.
On Facebook, posting 2 times per day is typically ideal but it can also depend on your audience. Twitter can handle more posts per day (4-8), depending on your growth goals. Posting a status update once a day on LinkedIn is good, plus using the Publishing system once or twice a month (or more if this is your main social site) works well. Posting on a regular basis (no matter how often) on YouTube is vital. Posting two or three times a week on G+ is good for SEO. And if you are using a live video social platform – you might need to post at least once or twice a day.
You should be measuring what your goals are. Most likely that’s ultimately going to be actual sales, but along the way you will need to track growth of followers, engagement, clicks to your website and a few other items.

You need to put some technical code in place to track actual sales. And that is done on your website and landing pages. Also, custom coupon codes are an easy way to track from social to sales. Growth in Fans, Followers, and connections is a decent measure of social media health but doesn’t tell the whole story. Our analytics reports give you a picture of the health of your sites and we can work together to track sales.
A keyword theme is a closely related set of key phrases (10 or more) that have the same or similar search intent. We focus on keyword themes and not keywords because by doing this, we ensure that you show up in search results regardless of which words people use to search for your business, product or service.
Ranking high in search engine result pages (SERPs) will depend on several factors. If you have done little to no SEO work until now and your niche is not overly competitive, you'll start noticing results within the first few weeks. If you have a very competitive market, it can take much longer. For faster rankings, I recommend you choose the Advanced SEO Package.
We are based in Bangalore, India and we have team members in Singapore and Philippines.
You can send me an email at sandeep@startupcafeindia.com. If you'd like to schedule a call, please check my calendar and block a date and time.

Sandeep Mallya

Founder/CEO of Startup Cafe Digital

ABOUT ME

Founder/CEO of Startup Cafe Digital, an inbound marketing agency in Bangalore, India.

I started my own marketing agency in July 2015 with an aim to help small businesses generate more qualified website traffic and improve conversions through inbound channels such as social media marketing, content marketing, and SEO.

Since then, I’ve been an active member of the startup community, having worked with several early stage entrepreneurs in India, USA, and Singapore. My agency was featured among “Top 10 Marketing Agencies in India in 2016” by Silicon India. To learn more about Startup Cafe Digital, visit our website or read the feature article at Silicon India.

I also run the inbound marketing blog, 99signals. It is focused on SEO, social media marketing, and content marketing. The goal of this site is simple: to share inbound marketing strategies that have enabled me to build a successful online business.

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FREQUENTLY ASKED QUESTIONS

It depends on your participation in each platform and it depends on your goals. Or it depends on the level of service you hire me for. A minimal posting schedule will result in minimal growth and minimal interaction. But when you are engaging and more active you can have a great impact on the buzz you are generating, your sales, and the traffic to your website. It’s not instantaneous and takes time and effort and may need to include some social advertising costs. You also need to have a clear funnel and call to action so your social media efforts feed your email list, if this is your goal. Once on your email list then you can do more traditional marketing.
On Facebook, posting 2 times per day is typically ideal but it can also depend on your audience. Twitter can handle more posts per day (4-8), depending on your growth goals. Posting a status update once a day on LinkedIn is good, plus using the Publishing system once or twice a month (or more if this is your main social site) works well. Posting on a regular basis (no matter how often) on YouTube is vital. Posting two or three times a week on G+ is good for SEO. And if you are using a live video social platform – you might need to post at least once or twice a day.
You should be measuring what your goals are. Most likely that’s ultimately going to be actual sales, but along the way you will need to track growth of followers, engagement, clicks to your website and a few other items.

You need to put some technical code in place to track actual sales. And that is done on your website and landing pages. Also, custom coupon codes are an easy way to track from social to sales. Growth in Fans, Followers, and connections is a decent measure of social media health but doesn’t tell the whole story. Our analytics reports give you a picture of the health of your sites and we can work together to track sales.
A keyword theme is a closely related set of key phrases (10 or more) that have the same or similar search intent. We focus on keyword themes and not keywords because by doing this, we ensure that you show up in search results regardless of which words people use to search for your business, product or service.
Ranking high in search engine result pages (SERPs) will depend on several factors. If you have done little to no SEO work until now and your niche is not overly competitive, you'll start noticing results within the first few weeks. If you have a very competitive market, it can take much longer. For faster rankings, I recommend you choose the Advanced SEO Package.
We are based in Bangalore, India and we have team members in Singapore and Philippines.
You can send me an email at sandeep@startupcafeindia.com. If you'd like to schedule a call, please check my calendar and block a date and time.