Sponsor Sharon's Anti-Racism Newsletter

Reach People Ready to Take Action

Most advertising reaches people who scroll past your message or click out of obligation. You're paying for impressions that don't convert because the audience isn't truly engaged.

Sharon's Anti-Racism Newsletter (SARN) is different: My 5,700+ subscribers aren't browsing diversity content. They're actively implementing anti-racist practices. They have budgets. They make decisions. They take action.

As a Black woman, educator, and author of I'm Tired of Racism, I've built a community that trusts my recommendations. When I feature something, people pay attention.

WHO SEES YOUR MESSAGE

5,700+ Decision-Makers and Influencers

• 35.4% Committed anti-racists with purchasing power and influence
• 24.5% Corporate professionals who control DEI budgets and vendor decisions
• 18.9% Independent consultants who recommend resources to clients
• 15.9% People with lived experience of racism who know what actually works
• 13.2% Experienced professionals with networks and resources

 

Where They Are:

• 71.7% United States 
• 9.4% Canada | 5.7% UK | 5.7% Europe | 8.5% Caribbean

 

Engagement That Converts

• 45.17% open rate — Nearly 1 in 2 people read every newsletter
• 3.24% click-through rate — 25% higher than industry average
• Published twice weekly — Your message reaches the same committed audience regularly
• 89% retention rate — These people stay subscribed because the content matters to them
• Cost per engaged reader: $0.06
• Estimated clicks: 186 (based on 3.24% CTR)
• Cost per click: $1.88

 

What You Get:

• 50-word text ad placement at the start of the newsletter for maximum visibility
• Direct link to your resource or landing page

Investment: £180 (approx $250) per newsletter issue

Perfect for: Book recommendations, resource shares, research findings, thought leadership and more

 

Ad creative requirements:

• Text ad 50 words
• CTA text with a single URL
• You supply all copy at point of purchase

Your ad will look similar to this, but with a single link/CTA button:

ADDITIONAL DETAILS

• Book as many individual slots as you would like in Sharon's Anti-Racism Newsletter
• SARN is a twice-weekly email newsletter (Mon & Wed)
• When you buy a sponsorship you get one ad on the issue date selected
• You will be one of maximum two ads in the issue
• The issue goes out at 9:00am AST on publication days

 

NOTE

• I review all content for alignment with newsletter values - no alignment, no ad.
• We discuss any adjustments needed to serve my community well
• Click and engagement data isshared after the ad has run
• This is a non-refundable service

Want to sponsor the newsletter for multiple issues? Contact me for options