Book Call With Team

Here at Shoo, we strongly believe that being surround by the right people will help you achieve so much more. We are your team, providing innovative and technical social media marketing, designed to get results.

Problem:

Time is spent being unproductive on social media
Results are hard to measure accurately
Underestimation of investment needed to achieve success
Saturation in the marketplace; too many people are ‘doing’ social media
Teams are often able to use social media, but not effectively for business

Solution:

Social media specialists who understand your organisation and surround you with the perfect team to achieve more.
- Collaborate with clients
- Innovate using new technology & strategy
- Technical approach, using data to make intelligent decisions

How?

Shape and create the perfect social media strategy
Hone in on the right social platforms and content to publish and engage with audiences
Outreach to prospects, clients and influencers, promoting your brand effectively
Observe the campaign, monitor, analyse and refine your strategy

Product:

Strategies created just for your organisation.
- Strategy & consultation
- Social media marketing, management, visual and written content, policy
- Social advertising campaigns & lead generation
- Training for your social platforms, safeguarding
- Events promotion & live streaming

I recommend all my clients speak to ... Shoo Social Media, they're the only social media team I've found who aren't focused on just posting content, but develop monitored strategies that include more advanced solutions such as social selling. 

They're also really friendly, and overall great!

Nathan Thomas

Web Developer & Business Owner

Three years ago Claire Grayson one of our Business Development Advisors met 
Chris Morris at a networking event and conversation quickly led her to realise York 
College had a gap in their commercial provision for employers around training on 
social media. As an experienced teacher and also having great knowledge and 
experience in the social media sector, it was felt Chris would be an ideal associate 
tutor for the Business Development Unit at York College. 
Over the previous three years Chris has trained hundreds of employers and 
employees from local businesses around York to set up their own social media and 
further develop existing social media to support the increase of their business 
income and profits. Feedback from attendees has consistently been positive and 
they have been able to put into practice all they have learned. 
Examples of student satisfaction for Social Media courses: 
“Chris was a great tutor and I have lots of new ideas to try.” 
“Fantastic course. Tutor made sure that everyone benefitted. Would recommend.” 
“Session was interesting and hugely beneficial for my job” 
“Fantastic” 
Rachel Hatfield of Shoo also has a wealth of knowledge and is passionate about 
sharing this with employers and employees through delivering some of the courses 
for York College. 
Chris and Rachel continue to lead the way in the use of Social Media for employers 
and how they can grow their business, showing great passion and enthusiasm for 
their industry. They consistently deliver to a high standard, as expected of an 
Outstanding College inspected by Ofsted, and are always reliable and trustworthy. 

S. Hirst

York College

[Shoo] are fantastic to work with and certainly know their stuff.  If you want help with your social media I would recommend you contact them.

Michael Edwards

Business Owner

I met Chris at LEP's pop-up cafe at Exa Networks last week. It was a quick twenty minutes initial chat, however I did learn some interesting and useful information from him which I have started to implement. I am beginning to create a strategy around the videos I'm making with the aim of generating sales, and as soon as my website is done I will dive in deep and have a go at Facebook ads to see what I can discover and generate! I even did a short video outside the building when I left to see if I can do a short one, just as he showed me. Turns out I can! 
Thank you, I really appreciate the time you gave to me and others like me, it is so valuable to get a taste of the advice available in an easy and relaxed way. 

Juliette Anne

Owner
Your customers or clients are very likely to be using social media.


"How many people use social media in the world?Social media usage is one of the most popular online activities. In 2018, an estimated 2.65 billion people were using social media worldwide, a number projected to increase to almost 3.1 billion in 2021."

Source: https://www.statista.com/statistics/278414/number-of-worldwide-social-network-users/
A post is content you share on social media for your followers to see organically. An ad is a paid post to target an audience outside of your followers based on demographics and interests. Due to most social media algorithms limit on the number of followers who see your business' content organically (and decreasing), we recommend promoting important or relevant posts to guarantee more people will see them. Another great indicator of a post that should be promoted is one that performs well organically. If it's doing well on it's own, putting money behind it will increase its reach.
It’s difficult to put an exact number on what your social media marketing budget should be, but there are some limitations in certain platforms. For example, you need to spend at least £1 each day you advertise on Facebook. The more spend will usually get you more results, but a little can go a long way. We recommend starting with a lower budget and testing ads to see what works best for your brand then scaling up winning adverts as optimisation kicks in.
The Facebook Pixel Helper is another Google Chrome plugin that shows you if you have Facebook pixels on your site. The Facebook pixel can be used to track website events or conversions and can help create re-marketing audiences for the Facebook Ads platform. When you click on the icon, it will tell you if one or more Facebook pixels were found.

An alternative option to check on the status of your Facebook pixel is through Facebook Business Manager. Navigate to your Business Manager account and select “pixels” under the Measure & Report tab.
Did you know Facebook owns Instagram, WhatsApp and Messenger? On Facebook you can advertise in a variety of ways; a 'boosted' post is the most basic advertising you can do on Facebook. They are created by allocating advertising budget to a post already on your business page. When you choose to 'boost'” an already existing post, more people will see it in their news feed. Boosted or promoted posts are typically used when the goal is to increase audience engagement such as post likes, shares and comments. If you’re looking for a more customised approach to advertising, Facebook advertising is the way to go. They are more an advanced way to advertise on Facebook requires a Facebook Business Manager. Facebook advertising offers you the greatest number of advertising options and flexibility to meet campaign objectives. For example, you could create a campaign with any of the following: from messages, brand awareness, traffic, engagement, reach, app installs, video views, lead generation, conversions, catalogue sales and store visits.

Book Call With Team

About us

Here at Shoo, we strongly believe that being surround by the right people will help you achieve so much more. We are your team, providing innovative and technical social media marketing, designed to get results.

Problem:

Time is spent being unproductive on social media
Results are hard to measure accurately
Underestimation of investment needed to achieve success
Saturation in the marketplace; too many people are ‘doing’ social media
Teams are often able to use social media, but not effectively for business

Solution:

Social media specialists who understand your organisation and surround you with the perfect team to achieve more.
- Collaborate with clients
- Innovate using new technology & strategy
- Technical approach, using data to make intelligent decisions

How?

Shape and create the perfect social media strategy
Hone in on the right social platforms and content to publish and engage with audiences
Outreach to prospects, clients and influencers, promoting your brand effectively
Observe the campaign, monitor, analyse and refine your strategy

Product:

Strategies created just for your organisation.
- Strategy & consultation
- Social media marketing, management, visual and written content, policy
- Social advertising campaigns & lead generation
- Training for your social platforms, safeguarding
- Events promotion & live streaming

Book a call

Testimonials

I recommend all my clients speak to ... Shoo Social Media, they're the only social media team I've found who aren't focused on just posting content, but develop monitored strategies that include more advanced solutions such as social selling. 

They're also really friendly, and overall great!

Nathan Thomas

Web Developer & Business Owner

Three years ago Claire Grayson one of our Business Development Advisors met 
Chris Morris at a networking event and conversation quickly led her to realise York 
College had a gap in their commercial provision for employers around training on 
social media. As an experienced teacher and also having great knowledge and 
experience in the social media sector, it was felt Chris would be an ideal associate 
tutor for the Business Development Unit at York College. 
Over the previous three years Chris has trained hundreds of employers and 
employees from local businesses around York to set up their own social media and 
further develop existing social media to support the increase of their business 
income and profits. Feedback from attendees has consistently been positive and 
they have been able to put into practice all they have learned. 
Examples of student satisfaction for Social Media courses: 
“Chris was a great tutor and I have lots of new ideas to try.” 
“Fantastic course. Tutor made sure that everyone benefitted. Would recommend.” 
“Session was interesting and hugely beneficial for my job” 
“Fantastic” 
Rachel Hatfield of Shoo also has a wealth of knowledge and is passionate about 
sharing this with employers and employees through delivering some of the courses 
for York College. 
Chris and Rachel continue to lead the way in the use of Social Media for employers 
and how they can grow their business, showing great passion and enthusiasm for 
their industry. They consistently deliver to a high standard, as expected of an 
Outstanding College inspected by Ofsted, and are always reliable and trustworthy. 

S. Hirst

York College

[Shoo] are fantastic to work with and certainly know their stuff.  If you want help with your social media I would recommend you contact them.

Michael Edwards

Business Owner

I met Chris at LEP's pop-up cafe at Exa Networks last week. It was a quick twenty minutes initial chat, however I did learn some interesting and useful information from him which I have started to implement. I am beginning to create a strategy around the videos I'm making with the aim of generating sales, and as soon as my website is done I will dive in deep and have a go at Facebook ads to see what I can discover and generate! I even did a short video outside the building when I left to see if I can do a short one, just as he showed me. Turns out I can! 
Thank you, I really appreciate the time you gave to me and others like me, it is so valuable to get a taste of the advice available in an easy and relaxed way. 

Juliette Anne

Owner

FAQ

Your customers or clients are very likely to be using social media.


"How many people use social media in the world?Social media usage is one of the most popular online activities. In 2018, an estimated 2.65 billion people were using social media worldwide, a number projected to increase to almost 3.1 billion in 2021."

Source: https://www.statista.com/statistics/278414/number-of-worldwide-social-network-users/
A post is content you share on social media for your followers to see organically. An ad is a paid post to target an audience outside of your followers based on demographics and interests. Due to most social media algorithms limit on the number of followers who see your business' content organically (and decreasing), we recommend promoting important or relevant posts to guarantee more people will see them. Another great indicator of a post that should be promoted is one that performs well organically. If it's doing well on it's own, putting money behind it will increase its reach.
It’s difficult to put an exact number on what your social media marketing budget should be, but there are some limitations in certain platforms. For example, you need to spend at least £1 each day you advertise on Facebook. The more spend will usually get you more results, but a little can go a long way. We recommend starting with a lower budget and testing ads to see what works best for your brand then scaling up winning adverts as optimisation kicks in.
The Facebook Pixel Helper is another Google Chrome plugin that shows you if you have Facebook pixels on your site. The Facebook pixel can be used to track website events or conversions and can help create re-marketing audiences for the Facebook Ads platform. When you click on the icon, it will tell you if one or more Facebook pixels were found.

An alternative option to check on the status of your Facebook pixel is through Facebook Business Manager. Navigate to your Business Manager account and select “pixels” under the Measure & Report tab.
Did you know Facebook owns Instagram, WhatsApp and Messenger? On Facebook you can advertise in a variety of ways; a 'boosted' post is the most basic advertising you can do on Facebook. They are created by allocating advertising budget to a post already on your business page. When you choose to 'boost'” an already existing post, more people will see it in their news feed. Boosted or promoted posts are typically used when the goal is to increase audience engagement such as post likes, shares and comments. If you’re looking for a more customised approach to advertising, Facebook advertising is the way to go. They are more an advanced way to advertise on Facebook requires a Facebook Business Manager. Facebook advertising offers you the greatest number of advertising options and flexibility to meet campaign objectives. For example, you could create a campaign with any of the following: from messages, brand awareness, traffic, engagement, reach, app installs, video views, lead generation, conversions, catalogue sales and store visits.

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