Sylvia Schneider

Providing Intelligent Online Strategies Since 1995

Providing Web and Internet strategies since 1995, I am an independent consultant and advisor in the online space.

I help business owners and entrepreneurs achieve online goals faster and with less expense through targeted one-time or regularly-scheduled consulting sessions.

I'm also President of Pondside Digital Media, Inc.

How may I help you?

- Are you an entrepreneur that's just starting out and don't know how to start?
- Have you been spending valuable time working on your own (website, content, blog, social media, newsletter, online course, etc.) and you're so done with trying to go-it alone? I don't even need to tell you your valuable time could be better spent doing other things!
- Maybe you're well on your way with a successful business and now you need to brainstorm how you can harvest more opportunities online!

When you are a business owner you wear many hats! It can be overwhelming and sometimes you just need guidance from someone who's been there before.

I have a vast and varied knowledge harvested through over 20+ years experience running my own businesses, hiring and managing employees, and being coached both in-person and online. ...and I love innovation!

I would love to help you benefit from all my accumulated knowledge and experience!

Regarding Online Strategy

Do you wonder where to start with getting your business online?
- Do you wonder if you need a domain name? ...domain email address? ...website?
- Ever wonder if having a Facebook page might be good enough?
- Are you mystified with the web development process, SEO, email, DNS, network support, ...technology in general?
- Do you find yourself wondering if you should be using WordPress ...or some other platform?
- ...and then there's the content creation!
- Do you have a website but need a review? ...wondering how you could make it better?

So much to know, so much to do! ...and, oh yeah, what about social media?

Is social media marketing still a mystery to you?

Maybe you need help understanding, setting up, or making use of the best Social Media platform for your business. ...and would that be Facebook, Instagram, LinkedIn, Periscope, Pinterest, Snapchat, Twitter, or YouTube?

Hire me to:

- Help you develop the best online strategy to give you a leg up and save you time and money!
- Help you find the best people and resources to tackle your online project
- Give you a recipe for the development of your website that you can use on your own or hand to a web developer of your choice
- Be the project manager for the development of your website
- Help you find the best DIY platform so you can do this yourself
- Review your current website and offer valuable suggestions for improvement
- Help you understand how online choices you make will affect your website's SEO (Search Engine Optimization)
- Brainstorm better ways to help you attract and retain customers

I offer several other services and these will become apparent as we work together.

Here's a Little Information About Me :-)

As a business owner I've been setting up customers, from a variety of different industries, with website design and development, SEO, and all that goes into establishing a successful online presence ...since 1995 when the Internet was in its infancy!

I've also had 40+ years involvement with equines through ownership and for many years as an instructor teaching riding. My passion for equines drove me to develop one of the first online equine magazines, and this led to another 20 years involvement in equine media. Since 2007 I have worked with a co-host to create, produce, edit, and publish the Equinely-Inclined! audio podcast, available on iTunes.

Does your passion, like mine, focus on the equine? With a long history of things equine, I have a special understanding and insight that many online consultants lack.

Online and equine; with years of experience in these fields, I can help you with either or I can help you with both! Horses and technology, unbelievably, my life!

Harness my 20+ years of knowledge and experience to race ahead of your competition!

You can hire me by the hour or the month or choose any one of my packages that follow. All services are paid in advance.

The free Virtual Coffee is an opportunity for you to get to know me and for me to learn more about you.

Please note: Plan ahead! I am unable to meet from February 25th to March 5th, inclusive. Thank you for your understanding :-) 








Sylvia's help was invaluable in improving our client’s website content and explaining how to use Twitter to help us reach a wider audience. I would absolutely recommend working with Sylvia to anyone who wants to increase their brand awareness and drive more traffic to their website!
Atlanta, Georgia

Karen Kraimer

Business Owner

Thank you for your suggestion to increase our social outreach for our recently released book. Following your suggestion was easier than I thought, the platform was fun to work with, and we ended up with an outreach on the day of release of 163,465 posts and tweets. Within 2 weeks we reached #1 NEW RELEASE in our category over this past weekend (October 22). It was a very insightful and strategic direction that worked well! Great advice!
www.lipedemaproject.org
www.diseasetheycallfat.tv
Boston, Massachusetts

Catherine Seo, PhD

Co-Director, the Lipedema Project

I was going to abandon my website because it was so old, out-of-date, and impossible for me to update myself. Sylvia could see the potential for me continuing to have a website but understood my situation. She connected with a DIY website course instructor she knew, arranged for a special discount to her online course, and encouraged me to consider participating. I was really pleased to develop my own new website and am now able to maintain it myself. If you have a concern with your online presence, I recommend contacting Sylvia – she has many ideas and connections and loves to help people succeed!
www.lorrainemackliboiron.com
Jenner, Alberta, Canada

Lorraine Mack Liboiron

Western Artist

I'm establishing a Web presence and don't know how to begin. Can you help?

There are some very special things to consider when creating a successful Web presence! I've spent over 20 years helping hundreds of people to set up their Web presence the right way, from the start. Hire me and I'd be pleased to help you :-) 

Absolutely! Websites need to be not only beautiful to look at, they also need to function well. When you are very familiar with your website, you may not notice problems that users run into. Reviewing a website could take a lot of time as there's much to be considered in having a quality website. You may want to direct me as to exactly what you're concerned about (visual design?, content?, SEO?, other?) or, if you're not sure what needs to be reviewed, authorize a set amount of hours and I'll report back on the most important items to address that I find during that time. I'll use less time if possible and, if more time is necessary, I will let you know how much more time is required.

Yes indeed! Good SEO is a critical competitive advantage to most businesses. I have been doing SEO since before Google was created. Many times I had competitors come to me and ask why my customers' websites were always on top in a search! I can review your online presence and let you know where I see shortcomings in your SEO.

Social Media can be very puzzling! You may ask "Why do I need to know about Social Media?" "Which platform should I be using? What can I do with Social Media?" "Will using Social Media help my business?" I've been involved with Social Media since before everyone began referring to it as Social Media ;-) I attended the world-renowned Social Media Marketing World international conference in 2016. I was asked if I would like to help out with the conference in 2017 and again in 2018 and was very happy to help! Social Media is a huge topic. Together we will need to discuss how I can best help you with it.

Making your own website is not unlike building your own house. It's easy to say and harder to do. You may not want to take it all on but there may be some parts you can easily do. I can help you understand what you are about to take on, some of the tools and resources that are available, and the pros and cons associated with the method you choose.

You bet! Sometimes all you need is the opinion of someone who's been doing this for years to know whether you're on the right track with your online presence. I've been hired before for exactly that reason. Sometimes everything is fine, sometimes tweaks to the existing work is in order, and sometimes your 'gut feel' was right and you need help!

I love to brainstorm ideas with business owners! When I learn what they are trying to achieve I get so excited and my brain begins going into overdrive - the ideas just flow! I've been hired before to do exactly that - be a sounding board. Things I've heard customers say are "What a great idea! I never thought of that!" "That's exactly what I want to achieve - I'm so glad I asked you!" You can hire me for a monthly fee and we can determine if you want to meet weekly, bi-weekly or monthly.

Knowing what you want to achieve is one thing and knowing how to go about it is often something entirely different. You can hire me to draw up a project plan/road map, help locate resources to hire, and, if you want, I can help you keep on top of this by managing the project and keeping those involved on task. I have done this before.

Having the right wording for the position available will ensure you have better applicants and save time and money by not having to abandon the hiring process and start all over again! I have seen job postings that were filled with so many buzz words it was very confusing and obviously going to attract too many of the wrong applicant! I can work with you before you begin attracting applicants to make sure they will have the skills required for your needs.

Yes! I have crafted many proposals in response to RFP's. Some of those RFP's were well-worded and others were incredibly confusing. I know and understand the online industry and the language the developers use. A properly-written and well-thought-out RFP will take less time to bring in the best people for the job!

A good social media policy can make it easy for the right employees to participate and help to mitigate negative posting outcomes before they happen! Let's review that policy together and make your company's Social Media experience as wonderful as it should be :-)

Having the right software for the job at hand is often critical to the success of your project. Once I understand what you're looking at and why you need it, I can help you choose the software for your needs or, perhaps I can point you to different software that will be even better!

20+ years of innovation online has not come without asking questions! Sometimes it comes down to knowing which questions need to be asked! I'd be happy to help :-)

There are many ways to collect email addresses from the right people for the right purpose while meeting anti-spam regulations. I can help you navigate this multi-step process resulting in the very best outcome for your company and your subscribers.

There are many components involved in the creation of an online course from the tools you use to the ways you attract students. I have experience creating an online course and would be happy to help you through the process. Be prepared to work hard and learn a lot along the way! :-)

In 2007 I created a podcast and have been involved in producing, interviewing for, hosting, editing, publishing, and promoting the podcast ever since. Together with my co-host we have created almost 200 episodes many of which are available on Apple iTunes today. There are many reasons to have a podcast. Book a virtual coffee so I can get to know more about what you're trying to achieve.

Sylvia Schneider

Providing Intelligent Online Strategies Since 1995

Hi, I'm Sylvia!

Providing Web and Internet strategies since 1995, I am an independent consultant and advisor in the online space.

I help business owners and entrepreneurs achieve online goals faster and with less expense through targeted one-time or regularly-scheduled consulting sessions.

I'm also President of Pondside Digital Media, Inc.

How may I help you?

- Are you an entrepreneur that's just starting out and don't know how to start?
- Have you been spending valuable time working on your own (website, content, blog, social media, newsletter, online course, etc.) and you're so done with trying to go-it alone? I don't even need to tell you your valuable time could be better spent doing other things!
- Maybe you're well on your way with a successful business and now you need to brainstorm how you can harvest more opportunities online!

When you are a business owner you wear many hats! It can be overwhelming and sometimes you just need guidance from someone who's been there before.

I have a vast and varied knowledge harvested through over 20+ years experience running my own businesses, hiring and managing employees, and being coached both in-person and online. ...and I love innovation!

I would love to help you benefit from all my accumulated knowledge and experience!

Regarding Online Strategy

Do you wonder where to start with getting your business online?
- Do you wonder if you need a domain name? ...domain email address? ...website?
- Ever wonder if having a Facebook page might be good enough?
- Are you mystified with the web development process, SEO, email, DNS, network support, ...technology in general?
- Do you find yourself wondering if you should be using WordPress ...or some other platform?
- ...and then there's the content creation!
- Do you have a website but need a review? ...wondering how you could make it better?

So much to know, so much to do! ...and, oh yeah, what about social media?

Is social media marketing still a mystery to you?

Maybe you need help understanding, setting up, or making use of the best Social Media platform for your business. ...and would that be Facebook, Instagram, LinkedIn, Periscope, Pinterest, Snapchat, Twitter, or YouTube?

Hire me to:

- Help you develop the best online strategy to give you a leg up and save you time and money!
- Help you find the best people and resources to tackle your online project
- Give you a recipe for the development of your website that you can use on your own or hand to a web developer of your choice
- Be the project manager for the development of your website
- Help you find the best DIY platform so you can do this yourself
- Review your current website and offer valuable suggestions for improvement
- Help you understand how online choices you make will affect your website's SEO (Search Engine Optimization)
- Brainstorm better ways to help you attract and retain customers

I offer several other services and these will become apparent as we work together.

Here's a Little Information About Me :-)

As a business owner I've been setting up customers, from a variety of different industries, with website design and development, SEO, and all that goes into establishing a successful online presence ...since 1995 when the Internet was in its infancy!

I've also had 40+ years involvement with equines through ownership and for many years as an instructor teaching riding. My passion for equines drove me to develop one of the first online equine magazines, and this led to another 20 years involvement in equine media. Since 2007 I have worked with a co-host to create, produce, edit, and publish the Equinely-Inclined! audio podcast, available on iTunes.

Does your passion, like mine, focus on the equine? With a long history of things equine, I have a special understanding and insight that many online consultants lack.

Online and equine; with years of experience in these fields, I can help you with either or I can help you with both! Horses and technology, unbelievably, my life!

Harness my 20+ years of knowledge and experience to race ahead of your competition!

You can hire me by the hour or the month or choose any one of my packages that follow. All services are paid in advance.

The free Virtual Coffee is an opportunity for you to get to know me and for me to learn more about you.

Please note: Plan ahead! I am unable to meet from February 25th to March 5th, inclusive. Thank you for your understanding :-) 








Book Me

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Testimonials

Sylvia's help was invaluable in improving our client’s website content and explaining how to use Twitter to help us reach a wider audience. I would absolutely recommend working with Sylvia to anyone who wants to increase their brand awareness and drive more traffic to their website!
Atlanta, Georgia

Karen Kraimer

Business Owner

Thank you for your suggestion to increase our social outreach for our recently released book. Following your suggestion was easier than I thought, the platform was fun to work with, and we ended up with an outreach on the day of release of 163,465 posts and tweets. Within 2 weeks we reached #1 NEW RELEASE in our category over this past weekend (October 22). It was a very insightful and strategic direction that worked well! Great advice!
www.lipedemaproject.org
www.diseasetheycallfat.tv
Boston, Massachusetts

Catherine Seo, PhD

Co-Director, the Lipedema Project

I was going to abandon my website because it was so old, out-of-date, and impossible for me to update myself. Sylvia could see the potential for me continuing to have a website but understood my situation. She connected with a DIY website course instructor she knew, arranged for a special discount to her online course, and encouraged me to consider participating. I was really pleased to develop my own new website and am now able to maintain it myself. If you have a concern with your online presence, I recommend contacting Sylvia – she has many ideas and connections and loves to help people succeed!
www.lorrainemackliboiron.com
Jenner, Alberta, Canada

Lorraine Mack Liboiron

Western Artist

FAQ

I'm establishing a Web presence and don't know how to begin. Can you help?

There are some very special things to consider when creating a successful Web presence! I've spent over 20 years helping hundreds of people to set up their Web presence the right way, from the start. Hire me and I'd be pleased to help you :-) 

Absolutely! Websites need to be not only beautiful to look at, they also need to function well. When you are very familiar with your website, you may not notice problems that users run into. Reviewing a website could take a lot of time as there's much to be considered in having a quality website. You may want to direct me as to exactly what you're concerned about (visual design?, content?, SEO?, other?) or, if you're not sure what needs to be reviewed, authorize a set amount of hours and I'll report back on the most important items to address that I find during that time. I'll use less time if possible and, if more time is necessary, I will let you know how much more time is required.

Yes indeed! Good SEO is a critical competitive advantage to most businesses. I have been doing SEO since before Google was created. Many times I had competitors come to me and ask why my customers' websites were always on top in a search! I can review your online presence and let you know where I see shortcomings in your SEO.

Social Media can be very puzzling! You may ask "Why do I need to know about Social Media?" "Which platform should I be using? What can I do with Social Media?" "Will using Social Media help my business?" I've been involved with Social Media since before everyone began referring to it as Social Media ;-) I attended the world-renowned Social Media Marketing World international conference in 2016. I was asked if I would like to help out with the conference in 2017 and again in 2018 and was very happy to help! Social Media is a huge topic. Together we will need to discuss how I can best help you with it.

Making your own website is not unlike building your own house. It's easy to say and harder to do. You may not want to take it all on but there may be some parts you can easily do. I can help you understand what you are about to take on, some of the tools and resources that are available, and the pros and cons associated with the method you choose.

You bet! Sometimes all you need is the opinion of someone who's been doing this for years to know whether you're on the right track with your online presence. I've been hired before for exactly that reason. Sometimes everything is fine, sometimes tweaks to the existing work is in order, and sometimes your 'gut feel' was right and you need help!

I love to brainstorm ideas with business owners! When I learn what they are trying to achieve I get so excited and my brain begins going into overdrive - the ideas just flow! I've been hired before to do exactly that - be a sounding board. Things I've heard customers say are "What a great idea! I never thought of that!" "That's exactly what I want to achieve - I'm so glad I asked you!" You can hire me for a monthly fee and we can determine if you want to meet weekly, bi-weekly or monthly.

Knowing what you want to achieve is one thing and knowing how to go about it is often something entirely different. You can hire me to draw up a project plan/road map, help locate resources to hire, and, if you want, I can help you keep on top of this by managing the project and keeping those involved on task. I have done this before.

Having the right wording for the position available will ensure you have better applicants and save time and money by not having to abandon the hiring process and start all over again! I have seen job postings that were filled with so many buzz words it was very confusing and obviously going to attract too many of the wrong applicant! I can work with you before you begin attracting applicants to make sure they will have the skills required for your needs.

Yes! I have crafted many proposals in response to RFP's. Some of those RFP's were well-worded and others were incredibly confusing. I know and understand the online industry and the language the developers use. A properly-written and well-thought-out RFP will take less time to bring in the best people for the job!

A good social media policy can make it easy for the right employees to participate and help to mitigate negative posting outcomes before they happen! Let's review that policy together and make your company's Social Media experience as wonderful as it should be :-)

Having the right software for the job at hand is often critical to the success of your project. Once I understand what you're looking at and why you need it, I can help you choose the software for your needs or, perhaps I can point you to different software that will be even better!

20+ years of innovation online has not come without asking questions! Sometimes it comes down to knowing which questions need to be asked! I'd be happy to help :-)

There are many ways to collect email addresses from the right people for the right purpose while meeting anti-spam regulations. I can help you navigate this multi-step process resulting in the very best outcome for your company and your subscribers.

There are many components involved in the creation of an online course from the tools you use to the ways you attract students. I have experience creating an online course and would be happy to help you through the process. Be prepared to work hard and learn a lot along the way! :-)

In 2007 I created a podcast and have been involved in producing, interviewing for, hosting, editing, publishing, and promoting the podcast ever since. Together with my co-host we have created almost 200 episodes many of which are available on Apple iTunes today. There are many reasons to have a podcast. Book a virtual coffee so I can get to know more about what you're trying to achieve.