Dr. Ari Zelmanow, PRC

Consumer Psychologist | Researcher | Speaker

The TRUTH is out there...

As the world's only consulting detective focused solely on consumer behavior...

I help you find it.

Think of me as a modern day, consumer-focused, Sherlock Holmes - I investigate "real-world" consumer and market behavior in context. Then, with surgical precision, I tell you what to do with that information to better serve others.

I discover insights that others simply can't see by using the proprietary Five-O Method, wicked-problem solving techniques, and a combination of investigatory methods and tools, including:

--> Interviews ("Jobs to be done," 1:1, dyads, triads, focus groups, etc.)
--> Quantitative tools (NPS, SUS, SES, surveys, CSAT, etc.)
--> Observation (ethnography, shop-a-longs, in-context, etc.)
--> Secondary research (literature reviews, benchmark studies, internal data sources, etc.)

When you have the truth - the information your competitors wish they had - you can make better decisions. When you make better decisions, you can save time, effort, and money.

Want to see how research can help your business make more informed and profitable decisions?

I have worked with businesses and organizations across the globe to create breakthrough products, brands, or retail experiences.

Are you my next success story?

Schedule a time to talk. The first fifteen minutes are on me.


website: www.AriZelmanow.com
Need a Speaker? Click here.

This an opportunity to ASK an academically credentialed, battle-tested, consumer psychologist and marketing expert about any challenge facing your business - for FREE. There is no obligation and no sales pitch - nothing but VALUE. You have nothing to lose. But there is a catch - you only get ONE FREE session. 
Research helps you achieve your business objectives in two primary ways:

--> It helps you ask high-value questions, and;
--> It helps you rigorously answer those questions (balancing bias, reliability, and validity).

Ultimately, research helps you make more intelligent business decisions by mitigating risk. The end result is significant savings in time, money, and effort for you and your team.
Absolutely not.

In fact, doing research in advance of a project actually saves you money and time. Have you ever heard the proverb, "Measure twice, cut once?" Doing research in advance helps you "measure twice" to save valuable time and money by "getting it right" the first time.

The reality is, research does not need to be a long, drawn-out process that delays a project. In fact, research can be "right-sized" or tailored to fit virtually any time or budget constraints while still adding epic value to a project.
The secret lies in the Five-O Research Method that includes:

--> Theoretical framing;
--> Inductive and deductive investigatory approaches;
--> Cutting-edge research methods;
--> Bayesian Thinking;
--> A deep connection to applied decision-science;
--> Wicked-problem solving techniques.

Fundamentally, research isn't magic; it is simply a systematic method of inquiry with the express purpose of increasing knowledge to mitigate risk. 

Using the Five-O Research Method will yield the high-quality data you need to make more informed, and therefore better, decisions. After all, the quality of your data impacts the quality of your decisions.
There are striking parallels between good research and good detective work. Both seek to establish the truth through a trail of evidence with the aim to arrive at a solution. Both are potentially high-stakes. Most importantly, both operate in a world of uncertainty and must revise existing predictions or theories given new or additional evidence. The Five-O Research Method combines the best methods in the field of criminal investigation with cutting-edge research methods and tools in consumer research.

No other consumer psychologist (to my knowledge) has this combined expertise.
The type of processes, tools, and methods employed depend on a myriad of factors; in fact, a favorite phrase of mine is, “it depends.”

Oftentimes, people think about research in terms of a qualitative-quantitative dichotomy, where quantitative research is considered more rigorous and thought of as the "platinum standard," and qualitative research is "softer," and better suited for "directional decision-making." This leads to a scenario where people "shop" methods.

There are a number of variables that get factored into method selection. That said, there is no universally accepted "best method." In short, I would caution against making qualitative or quantitative generalizations and would recommend using the method of inquiry best suited to answer the question. 

Your business will benefit from a research strategy that is tailored to your needs. I will help you build it.
The information you seek determines the method you should use. It is really that simple.
Maybe. We would need to jump on a call and talk through your problem. I am highly selective of the clients I take on now.

I currently lead a research team at Twitter and have worked with businesses and organizations across the globe to create breakthrough products, brands, or retail experiences

Are you next?

Dr. Ari Zelmanow, PRC

Consumer Psychologist | Researcher | Speaker

About Me

The TRUTH is out there...

As the world's only consulting detective focused solely on consumer behavior...

I help you find it.

Think of me as a modern day, consumer-focused, Sherlock Holmes - I investigate "real-world" consumer and market behavior in context. Then, with surgical precision, I tell you what to do with that information to better serve others.

I discover insights that others simply can't see by using the proprietary Five-O Method, wicked-problem solving techniques, and a combination of investigatory methods and tools, including:

--> Interviews ("Jobs to be done," 1:1, dyads, triads, focus groups, etc.)
--> Quantitative tools (NPS, SUS, SES, surveys, CSAT, etc.)
--> Observation (ethnography, shop-a-longs, in-context, etc.)
--> Secondary research (literature reviews, benchmark studies, internal data sources, etc.)

When you have the truth - the information your competitors wish they had - you can make better decisions. When you make better decisions, you can save time, effort, and money.

Want to see how research can help your business make more informed and profitable decisions?

I have worked with businesses and organizations across the globe to create breakthrough products, brands, or retail experiences.

Are you my next success story?

Schedule a time to talk. The first fifteen minutes are on me.


website: www.AriZelmanow.com
Need a Speaker? Click here.

Book Me

FAQ

This an opportunity to ASK an academically credentialed, battle-tested, consumer psychologist and marketing expert about any challenge facing your business - for FREE. There is no obligation and no sales pitch - nothing but VALUE. You have nothing to lose. But there is a catch - you only get ONE FREE session. 
Research helps you achieve your business objectives in two primary ways:

--> It helps you ask high-value questions, and;
--> It helps you rigorously answer those questions (balancing bias, reliability, and validity).

Ultimately, research helps you make more intelligent business decisions by mitigating risk. The end result is significant savings in time, money, and effort for you and your team.
Absolutely not.

In fact, doing research in advance of a project actually saves you money and time. Have you ever heard the proverb, "Measure twice, cut once?" Doing research in advance helps you "measure twice" to save valuable time and money by "getting it right" the first time.

The reality is, research does not need to be a long, drawn-out process that delays a project. In fact, research can be "right-sized" or tailored to fit virtually any time or budget constraints while still adding epic value to a project.
The secret lies in the Five-O Research Method that includes:

--> Theoretical framing;
--> Inductive and deductive investigatory approaches;
--> Cutting-edge research methods;
--> Bayesian Thinking;
--> A deep connection to applied decision-science;
--> Wicked-problem solving techniques.

Fundamentally, research isn't magic; it is simply a systematic method of inquiry with the express purpose of increasing knowledge to mitigate risk. 

Using the Five-O Research Method will yield the high-quality data you need to make more informed, and therefore better, decisions. After all, the quality of your data impacts the quality of your decisions.
There are striking parallels between good research and good detective work. Both seek to establish the truth through a trail of evidence with the aim to arrive at a solution. Both are potentially high-stakes. Most importantly, both operate in a world of uncertainty and must revise existing predictions or theories given new or additional evidence. The Five-O Research Method combines the best methods in the field of criminal investigation with cutting-edge research methods and tools in consumer research.

No other consumer psychologist (to my knowledge) has this combined expertise.
The type of processes, tools, and methods employed depend on a myriad of factors; in fact, a favorite phrase of mine is, “it depends.”

Oftentimes, people think about research in terms of a qualitative-quantitative dichotomy, where quantitative research is considered more rigorous and thought of as the "platinum standard," and qualitative research is "softer," and better suited for "directional decision-making." This leads to a scenario where people "shop" methods.

There are a number of variables that get factored into method selection. That said, there is no universally accepted "best method." In short, I would caution against making qualitative or quantitative generalizations and would recommend using the method of inquiry best suited to answer the question. 

Your business will benefit from a research strategy that is tailored to your needs. I will help you build it.
The information you seek determines the method you should use. It is really that simple.
Maybe. We would need to jump on a call and talk through your problem. I am highly selective of the clients I take on now.

I currently lead a research team at Twitter and have worked with businesses and organizations across the globe to create breakthrough products, brands, or retail experiences

Are you next?