As the world's only consulting detective focused solely on consumer behavior...
I help you get answers by asking the right questions.
I empower product developers, consultants, and service providers to rapidly validate ideas before building them and solve the right problems for their customers.
I do this by providing a framework - grounded in forensic science, consumer psychology, and "high-speed" research methods - to investigate and uncover information of crucial importance to the future of their business.
Think of me as a modern day, consumer-focused, Sherlock Holmes - I investigate "real-world" consumer and market behavior in context. Then, with surgical precision, I can tell you what to do with that information to better serve others.
I discover insights that others simply can't see by leveraging customer interviews, wicked-problem solving techniques, and a combination of investigatory methods and tools, including:
--> Interviews ("Jobs to be done," 1:1, dyads, triads, focus groups, etc.)
--> Quantitative tools (NPS, SUS, SES, surveys, CSAT, etc.)
--> Observation (ethnography, shop-a-longs, in-context, etc.)
--> Secondary research (literature reviews, benchmark studies, internal data sources, etc.)
When you have the truth - the information your competitors wish they had - you can make better decisions. When you make better decisions, you can save time, effort, and money.
Want to see how research can help your business make more informed and profitable decisions?
I have worked with businesses and organizations across the globe to create breakthrough products, brands, or retail experiences.
Are you my next success story?
Schedule a time to talk. The first fifteen minutes are on me.