I help entrepreneurs and businesses see what is happening beneath the surface; specifically illuminating why people do what they do, the environmental impact and context of consumer behavior, and what entrepreneurs and small businesses can do with that information to better serve others.
As a formally educated and battle-tested consumer psychologist, researcher, and behavioral scientist, I’m obsessed with combining consumer insights and behavioral science to improve people, processes, and products.
What I do:
Custom Research and Insights
I develop custom research solutions to uncover actionable insights. Want to know WHO your customers are? How about WHY they are (or aren't purchasing) your product or service? Want to know how your brand is PERCEIVED (brand equity)? How about WHAT products or services to develop in the future? There is always more than meets the eye. It begins by understanding your consumers in context - REAL CUSTOMERS, making REAL CHOICES, while spending THEIR OWN MONEY. I can help you find the answers... and MORE.
Applied Consumer Psychology
I help businesses make it EASY for consumers to choose their product, brand, or service. Every business, even yours, has "friction points" that impact consumer decision-making. The good news - friction can be removed so that your consumers make the RIGHT decisions at the RIGHT time. The end result - a Frictionless Funnel™ where consumers choose, adopt, engage, and evangelize your product or service above the competition.
Branding and Positioning
I help brands realize their full potential.Do you want to become or remain the market leader in your field? Do you need to reinvent yourself within a category? Are you creating an entirely new brand, managing a brand in crisis, or need to streamline a ton of products under one identity? Are you faced with a tough re-branding challenge, or have found yourself marginalized by bigger, more powerful brands? These are all wicked branding problems that I can help solve.
I NEVER accept clients unless I can add value to their business. Therefore, I require all potential clients to jump on FREE Fifteen phone call. This is a FREE consultation to discuss your business. You will leave the call with some actionable insights that will improve your bottom line. GUARANTEED.
Want results? Schedule a time to talk.