Does your organization only put stock in insights that were obtained from large datasets?
Are you constantly trying to "validate" your findings so that stakeholders will take them seriously?
Are the stakeholders you work with frozen by analysis paralysis?
If you answered "YES" to any of the above, I can help.
As a consumer psychologist (and full member of the American Psychological Association), retired metropolitan police detective, and data skeptic, I can attest to the "crime" of collecting data for the sake of data.
As insights professionals, it is our job to reduce risk for the businesses we support by generating insights; not data.
The problem is—many businesses believe that to make a decision, they need as much consumer or market data as possible to validate their findings.
But the TRUTH is, insights aren't gleaned by amassing large amounts of data - they're gleaned by noticing what others have missed.
Data ≠ Insight
Adding data to the equation actually makes it HARDER to find the business-changing, crucial clues, that they are seeking.
So I created the Think Like a Detective™ program to help insights professionals master the art and science of observation and investigation—and then use the newfound superpower to detect clues, evaluate evidence, and use critical thinking to make well-informed decisions.
This program includes:
--> An investigation (audit) of your current insights process—the first step to improvement is understanding the current landscape;
--> Integration of the Think Like a Detective™ process into your insights team—you will be equipped to analyze, synthesize, and activate on insights more efficiently and effectively than ever;
--> Small Sample Research™ tools tailored specifically for your insights team—along with a way to communicate their effectiveness to your stakeholders—so you can Think Like a Detective™ and conduct Small Sample Research™ to have an impact now, and in the future.
The Think Like a Detective™ program will help you master the art and science of observation and investigation to make less risky (business) decisions.
Most importantly, it will help you better inform the organization you serve, in less time, with less money, and with more certainty.
What are you waiting for?
Book a call.
Need a Speaker? Click here.