The TRUTH is out there...
As the world's only consulting detective focused solely on consumer behavior...
I help you find it.
Think of me as a modern day, consumer-focused, Sherlock Holmes - I investigate "real-world" consumer and market behavior in context. Then, with surgical precision, I tell you what to do with that information to better serve others.
I discover insights that others simply can't see by using the proprietary Five-O Method, wicked-problem solving techniques, and a combination of investigatory methods and tools, including:
--> Interviews ("Jobs to be done," 1:1, dyads, triads, focus groups, etc.)
--> Quantitative tools (NPS, SUS, SES, surveys, CSAT, etc.)
--> Observation (ethnography, shop-a-longs, in-context, etc.)
--> Secondary research (literature reviews, benchmark studies, internal data sources, etc.)
When you have the truth - the information your competitors wish they had - you can make better decisions. When you make better decisions, you can save time, effort, and money.
Want to see how research can help your business make more informed and profitable decisions?
I have worked with businesses and organizations across the globe to create breakthrough products, brands, or retail experiences.
Are you my next success story?
Schedule a time to talk. The first fifteen minutes are on me.