Dr. Ari Zelmanow, PRC

Consulting Detective of Consumer & Market Behavior

I am the world's only consulting detective focused on consumer and market behavior...

...and I use that superpower to help business leaders Think Like A Detective™ to detect pivotal clues that enable them to better market and position their products and services for consistent growth - in both customers and revenue - month-after-month.

What if you could:

✔️Launch your product or service to happy customers and predictable sales on day one
✔️Find and fix the source of customer churn
✔️Rapidly measure customer perceptions, attitudes, and beliefs
✔️See risks coming from your "blind side" BEFORE they sink your business
✔️See consistent growth, in both customers and revenue, month-after-month

As a modern day, consumer-focused, Sherlock Holmes, I work in FACTS like...

FACT: Customer-focused businesses are more successful than those who aren't.

By investigating real-world consumer and market dynamics, I help you identify, create, and implement a true point of differentiation by focusing on your customers.

When you work with me you get the benefit of my:

✔️Investigative experience as a metropolitan police detective
✔️Academic experience as an APA recognized consumer psychologist
✔️Practical experience in marketing, innovation, product development, and research from Twitter, Altria, and other Fortune 200 brands

The clues are there; you simply need to know where to look.

I leverage wicked-problem solving techniques and a combination of investigatory methods including:

✔️Interviews ("Jobs to be done," 1:1, dyads, triads, focus groups, etc.)
✔️Quantitative tools (NPS, SUS, SES, surveys, CSAT, etc.)
✔️Observation (ethnography, shop-a-longs, in-context, etc.)
✔️Secondary research (literature reviews, benchmark studies, internal data sources, etc.)

Are you ready to think like a detective and solve the right problems for your customers?

Book 'em Danno (the call that is.)....


website: www.AriZelmanow.com
Need a Speaker? Click here.

This an opportunity to ASK an academically credentialed, battle-tested, consumer psychologist, retired police investigator, and marketing expert about any challenge facing your business - for FREE.
Research helps you achieve your business objectives in two primary ways:

--> It helps you ask high-value questions, and;
--> It helps you rigorously answer those questions (balancing bias, reliability, and validity).

Ultimately, research helps you make more intelligent business decisions by mitigating risk. The end result is significant savings in time, money, and effort for you and your team.
Absolutely not.

In fact, doing research in advance of a project actually saves you money and time. Have you ever heard the proverb, "Measure twice, cut once?" Doing research in advance helps you "measure twice" to save valuable time and money by "getting it right" the first time.

The reality is, research does not need to be a long, drawn-out process that delays a project. In fact, research can be "right-sized" or tailored to fit virtually any time or budget constraints while still adding epic value to a project.
The secret lies in the Interview University interviewing method that includes:

--> Theoretical framing;
--> Investigatory methods borrowed from forensic science;
--> Inductive and deductive investigatory approaches;
--> Cutting-edge research methods;
--> Bayesian Thinking;
--> A deep connection to applied decision-science;
--> Wicked-problem solving techniques.

Fundamentally, research isn't magic; it is simply a systematic method of inquiry with the express purpose of increasing knowledge to mitigate risk. 

Using the Interview University method will yield the high-quality data you need to make more informed, and therefore better, decisions. After all, the quality of your data impacts the quality of your decisions.
The type of processes, tools, and methods employed depend on a myriad of factors; in fact, a favorite phrase of mine is, “it depends.”

Oftentimes, people think about research in terms of a qualitative-quantitative dichotomy, where quantitative research is considered more rigorous and thought of as the "platinum standard," and qualitative research is "softer," and better suited for "directional decision-making." This leads to a scenario where people "shop" methods.

There are a number of variables that get factored into method selection. That said, there is no universally accepted "best method." In short, I would caution against making qualitative or quantitative generalizations and would recommend using the method of inquiry best suited to answer the question. 

Your business will benefit from a research strategy that is tailored to your needs. I will help you build it.
The information you seek determines the method you should use. It is really that simple.
Maybe. We would need to jump on a call and talk through your problem. I am highly selective of the clients I take on now.

I currently lead a research team at Twitter and have worked with businesses and organizations across the globe to create breakthrough products, brands, or retail experiences

Are you next?

Dr. Ari Zelmanow, PRC

Consulting Detective of Consumer & Market Behavior

About Me

I am the world's only consulting detective focused on consumer and market behavior...

...and I use that superpower to help business leaders Think Like A Detective™ to detect pivotal clues that enable them to better market and position their products and services for consistent growth - in both customers and revenue - month-after-month.

What if you could:

✔️Launch your product or service to happy customers and predictable sales on day one
✔️Find and fix the source of customer churn
✔️Rapidly measure customer perceptions, attitudes, and beliefs
✔️See risks coming from your "blind side" BEFORE they sink your business
✔️See consistent growth, in both customers and revenue, month-after-month

As a modern day, consumer-focused, Sherlock Holmes, I work in FACTS like...

FACT: Customer-focused businesses are more successful than those who aren't.

By investigating real-world consumer and market dynamics, I help you identify, create, and implement a true point of differentiation by focusing on your customers.

When you work with me you get the benefit of my:

✔️Investigative experience as a metropolitan police detective
✔️Academic experience as an APA recognized consumer psychologist
✔️Practical experience in marketing, innovation, product development, and research from Twitter, Altria, and other Fortune 200 brands

The clues are there; you simply need to know where to look.

I leverage wicked-problem solving techniques and a combination of investigatory methods including:

✔️Interviews ("Jobs to be done," 1:1, dyads, triads, focus groups, etc.)
✔️Quantitative tools (NPS, SUS, SES, surveys, CSAT, etc.)
✔️Observation (ethnography, shop-a-longs, in-context, etc.)
✔️Secondary research (literature reviews, benchmark studies, internal data sources, etc.)

Are you ready to think like a detective and solve the right problems for your customers?

Book 'em Danno (the call that is.)....


website: www.AriZelmanow.com
Need a Speaker? Click here.

Book Me

FAQ

This an opportunity to ASK an academically credentialed, battle-tested, consumer psychologist, retired police investigator, and marketing expert about any challenge facing your business - for FREE.
Research helps you achieve your business objectives in two primary ways:

--> It helps you ask high-value questions, and;
--> It helps you rigorously answer those questions (balancing bias, reliability, and validity).

Ultimately, research helps you make more intelligent business decisions by mitigating risk. The end result is significant savings in time, money, and effort for you and your team.
Absolutely not.

In fact, doing research in advance of a project actually saves you money and time. Have you ever heard the proverb, "Measure twice, cut once?" Doing research in advance helps you "measure twice" to save valuable time and money by "getting it right" the first time.

The reality is, research does not need to be a long, drawn-out process that delays a project. In fact, research can be "right-sized" or tailored to fit virtually any time or budget constraints while still adding epic value to a project.
The secret lies in the Interview University interviewing method that includes:

--> Theoretical framing;
--> Investigatory methods borrowed from forensic science;
--> Inductive and deductive investigatory approaches;
--> Cutting-edge research methods;
--> Bayesian Thinking;
--> A deep connection to applied decision-science;
--> Wicked-problem solving techniques.

Fundamentally, research isn't magic; it is simply a systematic method of inquiry with the express purpose of increasing knowledge to mitigate risk. 

Using the Interview University method will yield the high-quality data you need to make more informed, and therefore better, decisions. After all, the quality of your data impacts the quality of your decisions.
The type of processes, tools, and methods employed depend on a myriad of factors; in fact, a favorite phrase of mine is, “it depends.”

Oftentimes, people think about research in terms of a qualitative-quantitative dichotomy, where quantitative research is considered more rigorous and thought of as the "platinum standard," and qualitative research is "softer," and better suited for "directional decision-making." This leads to a scenario where people "shop" methods.

There are a number of variables that get factored into method selection. That said, there is no universally accepted "best method." In short, I would caution against making qualitative or quantitative generalizations and would recommend using the method of inquiry best suited to answer the question. 

Your business will benefit from a research strategy that is tailored to your needs. I will help you build it.
The information you seek determines the method you should use. It is really that simple.
Maybe. We would need to jump on a call and talk through your problem. I am highly selective of the clients I take on now.

I currently lead a research team at Twitter and have worked with businesses and organizations across the globe to create breakthrough products, brands, or retail experiences

Are you next?