Do you have unshakable confidence that your current positioning will stop customers dead in their tracks?
Is your current positioning engineered to help you jump from VALIDATED PRODUCT to MARKET LEADER?
Are you positioned to scale? HINT: It’s not—if it were, you could simply increase the amount of money you spend on marketing to get MORE customers, i.e. turn up the faucet.
No? Then keep reading.
I help businesses capture the attention of the RIGHT CUSTOMERS—and convert that attention to revenue—by developing rock star positioning and bulletproof customer profiles.
My process is a lot like criminal profiling—but tailored specifically to marketing and product teams—where I rapidly help you identify, profile, and capture your most profitable customer segments.
What if you could:
➡️ Know exactly which customers to target so that your marketing dollars are generating revenue rather than costing you money
➡️ Predict how your customers will behave; imagine being able and address customer churn before it happens
➡️ Capture the attention of customers that will give you the biggest ROI—so your marketing has the biggest impact on your business
➡️ Identify unseen growth opportunities by profiling your customers and staying a step ahead of your competition
My proprietary Profiling for Profit™ process is simple:
1️⃣ We profile your highest value customer(s)—once we know who they are, we can focus on positioning ourselves to catch more customers that mirror them;
2️⃣ We conduct surveillance and gather intelligence on your competitors—once we know what they are doing, we can mitigate churn risk and look for opportunities to capture market share from them;
3️⃣ We create a tailored, clearly differentiated positioning strategy to help you capture your highest value customers and increase revenue (through increased customer acquisition and LTV).
As a modern-day, consumer-focused Sherlock Holmes, I am uniquely qualified to help you Profile for Profit™ and "find the facts" for your business through my:
--> Investigative experience as a metropolitan police detective
--> Academic experience as an APA recognized consumer psychologist
--> Practical experience in segmentation, customer research, customer analytics, marketing, innovation, product development from Twitter, Altria, and other Fortune 200 brands
☎️Go ahead and book 'em Danno (book a call that is) ☎️