What I do:
I help brands Profile for Profit™ to identify the problems that customers will pay to solve. Then, by using the SIMPLE Positioning Framework™, I help brands effortlessly grow by positioning themselves as the best (and only) possible solution.
Why it matters to you:
Simply stated, profit follows problems. People either have a problem they have but don’t want (pains), or they have something they want but don’t have (gains). When you deeply understand your customers, you can identify their pains and gains. By addressing those needs, you can profitably solve the problems that impact them most.
Who I help:
I help brands and businesses be seen and heard by positioning them as a solution to their customers' most burning problems. My strategies are battle-tested—I have actually used them—with Twitter, Panasonic, and more.
What they say:
"Ari is truly the Sherlock Holmes of consumer and market behavior. He goes above and beyond to find the insights that make a difference; even if it means traveling to the middle of nowhere and looking where others don't dare." — Lori"
Ari is a brilliant researcher and marketer." — Michael
"Ari is like the advisor we always needed. We were stuck. He provided the strategy we needed to move us forward. Highly recommend. " — Rose
Why I do this:
I don't only "talk the talk," I "walk the walk." I am uniquely qualified because
- I hold a doctorate in cognitive psychology and am an APA recognized consumer psychologist. You get the benefit of knowing that my recommendations are grounded in the academic research of decision-making and what motivates people.
- I have REAL WORLD practical experience; I have engineered marketing engines at some epic organizations (and still do) to include Panasonic, Twitter, and others.
- As a metropolitan police officer and detective, I have developed research and investigation chops unlike any other applied researcher out there (to my knowledge).
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