I am the world's only consulting detective focused on consumer and market behavior...
...and I use that superpower to help business-leaders Think Like A Detective™ and detect pivotal clues from Small Data.
These pivotal clues enable businesses to better market and position products and services for consistent growth - in both customers and revenue - month-after-month without time-intensive research projects and costly trial-and-error.
What if you could:
✔️Launch your product or service to happy customers and predictable sales on day one
✔️Find and fix the source of customer churn
✔️Rapidly measure customer perceptions, attitudes, and beliefs
✔️See risks coming from your "blind side" BEFORE they sink your business
As a modern day, consumer-focused, Sherlock Holmes, I work in FACTS like...
FACT: Customer-focused businesses are more successful than those who aren't.
By investigating real-world consumer and market dynamics, I help you identify, create, and implement a true point of differentiation by focusing on your customers.
I help you separate the "signals" from the "noise" through my unique combination of:
✔️Investigative experience as a metropolitan police detective
✔️Academic experience as an APA recognized consumer psychologist
✔️Practical experience in marketing, innovation, product development, and research from Twitter, Altria, and other Fortune 200 brands
The clues are there; you simply need to know where to look.
I leverage wicked-problem solving techniques and a combination of investigatory methods including:
✔️Interviews ("Jobs to be done," 1:1, dyads, triads, focus groups, etc.)
✔️Quantitative tools (NPS, SUS, SES, surveys, CSAT, etc.)
✔️Observation (ethnography, shop-a-longs, in-context, etc.)
✔️Secondary research (literature reviews, benchmark studies, internal data sources, etc.)
Are you ready to think like a detective and solve the right problems for your customers?
Book 'em Danno (the call that is.)....